Paid advertisers are essential in keeping your podcast alive and running, but you cannot simply get hold of them just by waiting around. Tom Hazzard and Tracy Hazzard present some valuable tips on maximizing your podcast revenue. They talk about the ideal episode length to run advertisements on, the best place to put ad…

  Unlock the potential of your podcast’s reach and engagement by mastering the art of leveraging press articles for effective promotion. In another Coaching Crasher episode, Tracy Hazzard sits down with international content expert and business owner, Sara Diehl. With expertise in content marketing and entrepreneurship, Sara helps clients looking to gain exposure and establish…

  Now you have a show up and running, but how do you make sure it doesn’t halt on its tracks? You are the single most important thing that determines whether you keep that podcast momentum or not. It’s all about self-discipline and accountability. But as we know all too well, these things are a…

  Ads are an important part of any podcast show, especially if you wish to monetize. But what is an effective ad placement that can get you a high conversion rate? In this episode, Tom Hazzard and Tracy Hazzard point you to the untapped potential of post-roll podcast advertisements. Did you know that there is…

  Live podcast launch events are a surefire way to generate the buzz for your show, but only when you do it right. How can you fill your event and captivate your audience, keeping them at the edge of their seats for what you have to offer? Tom Hazzard and Tracy Hazzard have you covered….

  Collaboration on social media isn’t just about growing your audience; it’s about creating a genuine community that fuels your podcast’s success. Are you ready to take your podcast promotion to the next level? Tom Hazzard and Tracy Hazzard interview Angie Lile about the power of social media collaboration to boost your podcast’s promotion. In…

  There is a lot of power in being found through search engines. That is why doing good SEO is paramount, not only in ensuring you’re creating search engine-worthy shows but also in booking search-engine worthy guests. In this episode, Tom Hazzard and Tracy Hazzard break down the ways you can find guests who rank…

  As the second largest search engine behind Google, YouTube is undeniably the platform you should take advantage of. But different platforms have different sets of rules you need to know to win the game. If you want to increase your podcast’s visibility on YouTube, then this episode is for you. Fran Asaro, the President…

  Can AI tools grow your podcast and free up your time? The answer is not as straightforward as it seems. AI is certainly helpful in some areas of podcast production and promotion. But does it really save you time? As with any other software, we need voices of experience to give us the verdict,…

  It’s great to see numbers that tell us how our show is doing in this complicated podcast ecosystem. But many of these numbers are misleading, to say the least. Take podcast downloads for example. A closer examination would reveal that it doesn’t really mean what most of us think it means. And that goes…

  No matter what you want to do, whether it’s to make money from advertising, make money from your own things, get people to subscribe to you somewhere else on social media, whatever your goals of your podcast are, if your podcast listeners don’t listen all the way through, it’s not going to work. Our…

  Podcast guesting is a fabulous way to grow your business or your show. But a lot of things can go wrong as you go about pitching yourself to the shows you want to be a guest on. In this episode of Feed Your Brand, Tracy Hazzard and Tom Hazzard share some of the worst…

  As a podcaster, your voice has a lot of power to build trust with your listening audience. You can take that trust to a different level with a code of conduct. In this episode, Tom Hazzard and Tracy Hazzard discuss crafting a code of conduct to foster trust with your podcast audience. They break…

  No one would listen to or even discover your podcast if you will not do the work to increase its visibility. However, podcast publicity is way different than promoting a book or starting a new business venture. Tom Hazzard and Tracy Hazzard talk about the niche publicity approaches to make your podcast known to…

  As podcasters, we generate episodes upon episodes of content. What is stopping us from putting them together into a book? In today’s show, Tracy Hazzard has over a special guest for a rare Coaching Crasher episode. She sits down with none other than an expert in publishing and the host of the Promote, Profit,…

  Discover the ultimate guest promotion tactics to skyrocket your podcast’s success on this week’s episode of Feed Your Brand with Tracy Hazzard and Tom Hazzard. Unveil the power of Ego Bait and how it can exponentially grow your listenership by leveraging your guests’ audiences. Learn the art of website embed codes for cross-linking and…

  Podcast predators lurk in the shadows, preying on the dreams of aspiring podcasters. They promise instant success but deliver only disappointment and deception. In this eye-opening episode, Tracy Hazzard and Tom Hazzard dive into the murky world of podcast predators and uncover the deceptive tactics used to exploit unsuspecting podcasters. They break down how…

  Maximize your podcast’s reach by optimizing the search algorithm. Join hosts Tracy Hazzard and Tom Hazzard as they unravel the power of the podcast algorithm and reveal how you can be seen, heard, and found by your ideal audience. In this episode, Tracy and Tom share their fascinating insight into the three key search…

  With the constant rise of video content, you can be missing out as a podcaster if you don’t convert your show to video. Where else will you upload it than on a platform with 2 billion active users? On YouTube. In this episode, Tom Hazzard and Tracy Hazzard dive deep into the fairly new…

  You now have a good idea of what content to share on your feed, but how do you get people to actually stop scrolling and read what you have to say? In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard share a guide to crafting visually stunning posts on social media…

  Transform your podcasting journey by bridging the gap between recording and publishing. Don’t let delays dim your energy or hinder your success. In this episode, Tracy Hazzard and Tom Hazzard tackle a common challenge podcasters face: managing the time gap between recording a podcast episode and its subsequent publishing. From the get-go, Tracy and…

  They say you only have a few seconds to make a memorable impression. In podcasting, the very first thing your listeners hear can make or break you. What better way to truly capture them than a great hookline? In this episode, Tom Hazzard takes us on another podcast marketing tactic: crafting hooklines that engage…

  By redefining your podcast categories, you’re not just finding your place; you’re claiming your space in the podcasting universe. It’s the key to unlocking untapped potential, fueling discoverability, and propelling your show to extraordinary growth. Welcome to another exciting episode of Feed Your Brand with your hosts, Tom Hazzard and Tracy Hazzard. For this…

  Podcasting is not something you master from the start. You can only grow along the way. Unfortunately for some, this means having to go through a number of podcast hosting companies. But switching to another can not only be quite tedious but also detrimental if not done right. In this episode, Tom Hazzard and…

  Your podcast guest funnel, when done the right way, can double your success. It will allow you to attract guests and clients, making your show and business both desirable and reputable. In this episode, Tom Hazzard and Tracy Hazzard share their five basic steps (and one bonus tip) in building their own powerful podcast…

  Are you planning to revamp your podcast website? Or perhaps you already did? Either way, you may find it valuable to check whether you have done it properly or not. Sometimes, unbeknownst to many, you could have done something that may be killing your discoverability or tanking your website analytics. Before you fret, allow…

  Conventional wisdom exists because it works. But that doesn’t mean you can’t break a few rules here and there to stand out. This works in podcasting as much as it does in other areas like art. While there is a lot of merit in following best practices, it is often helpful to experiment with…

  Do you need to copyright your podcast show name? If you ask a lawyer, you know the answer will be yes, but it’s a lot more nuanced than that. Things like patents and trademarks take a lot of effort and money to do correctly. Are you really serious about podcasting? Are you putting enough…

  What happens when someone decides to put out a podcast show with a similar name as yours? This stuff does happen, and platforms like Apple allow it to happen because whoever it is that’s copying your name isn’t necessarily breaking any copyright laws. Having a duplicate podcast show name can be frustrating, but is…

  Under very specific conditions, being associated with a radio network can be beneficial for your podcast. But this is quite rarely the case. Too often, podcast network branding can do more harm than good to your show. With the work that they do at Podetize, Tracy Hazzard and Tom Hazzard have gained an in-depth…

  Is it really possible to convert podcast fans into active subscribers? Compared to most other media, podcast subscribers are some of the most passive subscribers out there. Most would likely just pick your episodes that interest them the most. Even binge listeners don’t necessarily take action and do business with you, whatever it is…

  Of all the things that can possibly give you a headache about your podcast, podcast copyright is probably on top of the list, especially if you haven’t given it a lot of attention for a long time. While it’s a great idea to use images and music to make your podcast more engaging, it’s…

  Many aspiring podcasters fail to launch their shows even after weeks or months of planning. Overcoming barriers in starting a podcast is certainly challenging, but it is never an impossible task. Tom Hazzard and Tracy Hazzard share three effective strategies for getting past the development stage and finally releasing your episodes. They discuss how…

  Doing guest interviews is recommended for your first 50 podcast episodes to grow your following and audience reach. But after getting past the 50-episode mark, it is advisable to focus more on solocasts and topic-driven podcast episodes. Tom Hazzard and Tracy Hazzard explain how this discussion format lets you share more about yourself and…

  Consistency begets consistency. If you wish your audience to continue tuning in to your podcast, then you should maintain the same commitment to producing the episodes they’re expecting. In this episode, Tom Hazzard dives deep into this single most important issue and aspect of podcasting: consistency. He provides real life samples and context that…

  To guest on a podcast is one thing but to become the show’s guest host is a different level of value add altogether. Have you heard of podcast swap? It’s a term in the industry for when podcast hosts swap and guest on each other’s show, taking the reins to a different audience. In…

  With so many podcasts available today, it’s essential to optimize your searchability and stand out from the crowd. In this episode, Tom Hazzard delves into the keys to boosting your podcast show’s visibility and attracting more views. He shares three search keys that can help you achieve just that. From understanding search algorithms to…

  Podcasts have become the most efficient safe haven of free speech these days. But when attracting sponsors to your show, you may have to review your topics and the way you approach your entire production. Tom Hazzard and Tracy Hazzard present practical tips on getting the right sponsorship for your podcast. They explain how…

  Are you a podcaster who’s looking to find the perfect guest for your show? Do you want to make sure that each guest you choose is a good fit for your podcast and the type of content you produce? Then PodMatch might be for you! In this episode, Tracy Hazzard  explains what PodMatch is,…

  With OpenAI and ChatGPT, the world of AI-generated content is about to begin. ChatGPT can actually learn from its mistakes and constantly improve with its reinforcement learning. While that sounds great, that does not spell the end for human-generated content. At the end of the day, people can still tell if something is fake…

  Podcasting is one of the most powerful tools for building your brand. But if you’ve ever been a podcast host, you know that it doesn’t always come easy. In this episode, Tom Hazzard and Tracy Hazzard show you why podcast hosting companies quit and what you can do to avoid it. The truth is…

  Tom Hazzard and Tracy Hazzard are going to share why they use the rule of three when measuring Podcast Marketing ROI. Because how do you measure the ROI of your intangibles for your podcast? How do you measure how many listeners you have, and what’s actually making them come back? And are you just…

  One of Tom Hazzard’s clients asked for his help about recovering a lost podcast video. Thankfully, Tom knows the solution for such an issue, and he now shares it to everyone. In this episode, he explores the amazing features of Zoom that can be used to record podcast episodes without the risk of losing…

  Podcasts are one of the most efficient platforms to integrate your product promotions into. But if you do this in an unnatural and annoying way, you will bore your audience to death and push them away from getting your offers. Tom Hazzard and Tracy Hazzard share practical tips on making effective product promotions without…

  In this day and age of social media, it may seem smart to have your presence be felt across its many platforms. After all, the wider you cast your net, the more you can attract, right? But what if we tell you that this is not wise advice all of the time, especially when…

  At some point in our podcasting journey, we stumble upon some creative blocks that often keep us stuck from producing at our best. These blocks could happen at the beginning of your journey or in the middle. Either way, they disrupt our flow, pulling us out of that momentum, and, worse comes to worst,…

  Are landing pages really that helpful to our businesses? Did we really increase our audience through it, or did it perhaps only annoy them and make things worse? In this episode, Tom Hazzard and Tracy Hazzard discuss all things about podcast landing page, what it really does for your business, and what its best…

  If you are producing outstanding podcast content, you might as well make sure that it possesses long-term residual value. One of the most effective ways to accomplish this is by creating your own podcast website and doing consistent blog creation. Tom Hazzard explains how turning your episodes into keyword-rich verbal SEO blogs can generate…

  Programmatic advertising is a widely known term in marketing these days. At first, it sounds like an excellent opportunity of monetizing a podcast. But is it really what your brand needs? In this episode, Tom Hazzard explains how programmatic ads impact audience behavior and experience, which is actually not that great when implemented in…

  Inviting great guests and producing engaging episodes are not the only requirements to build a strong podcast following. You must also be wary of negative SEO that could destroy your online presence. Tom Hazzard and Tracy Hazzard share tips on addressing black hat SEO tactics, malicious posts, and content hijacking that could mess up…

  You’d think that a topic like determining explicit content in a podcast is straightforward, but it has a lot of nuances that even seasoned podcasters can misunderstand. In this episode, Tom Hazzard explains why we need to understand Apple’s explicit content guidelines and takes a deep dive on how to navigate it. Universally speaking,…

  Maintaining a regular posting schedule for your podcast is essential in attracting a dedicated following of loyal fans. How do you ensure that you’re going to regularly show up for your listeners without imposing too much on your personal schedule? For most podcasts, batch recording is this critical piece. In this episode of Feed…

  Aside from inviting interesting guests and crafting an engaging discussion, podcasters must constantly keep their enthusiasm at high levels. If podcasting energy is way too low, expect the audience to get bored and jump into other shows instead. Tom Hazzard and Tracy Hazzard share tips on how podcasters, whether they are doing a solocast…

  Every show you are on is a great boost to your credibility. That is why being a guest on other people’s podcasts doesn’t have to end when an interview ends. You can compile them for all your listeners to see and even keep track of! How can you do that? Tracy Hazzard and Tom…

  If you’re a podcast host guesting on other podcasts for interviews or if you’re a guest getting interviewed,  you always want to make the most out of that interaction. In this episode, Tracy Hazzard shares the most effective ways to reuse your podcast guest interviews to boost your social power and social value. There…

  In the last couple of years, especially with the pandemic, everybody has gotten used to using remote podcast recording tools like Zoom, Google Meet and Microsoft Teams. But now, as we’re emerging from isolation, the opportunity to record podcasts in-person is opening up for us. Which is better, in-person recording or virtual podcast recording?…

  We always know that podcasting is a journey. Along the way, we may find that our directions could change. We either want to explore other areas or expand. Suffice to say, our show is not anymore congruent with the path you want to take moving forward. And that is alright. What you need is…

  If you’re a podcaster and haven’t been paying attention to your show description, we’re here to blow your mind. In this episode, Tom Hazzard and Tracy Hazzard break down the extreme importance of podcast show descriptions. The power of SEO doesn’t stop at your titles. It’d be a shame if your target audience isn’t…

  What are helpful tips to help you increase engagement with your listeners? Listen as your guest host, Cody Hanify, shares valuable insights on why scripting your show can disconnect you from your target audience. Cody works internally with the sales department for Podetize. He is a podcaster, stage actor, and short film producer. In…

  Many businesses have jumped into the podcasting scene to create meaningful connections with their audience. They build their brand and market trust one episode at a time, pushing their venture to the next level. Tracy Hazzard, Scott Kelly, and Erik Huberman join forces in this webinar episode to discuss how to utilize podcasts for…

  Is it realistic to expect millions of podcast downloads? Or is it too good to be true? There are a lot of misleading numbers out there, so Tracy Hazzard and Tom Hazzard dedicate this episode to put some perspective on this issue. There are a lot of coaches out there who promise millions of…

  Ever had that moment where you could use a tip or are reminded of a good quote you read or heard somewhere but can’t seem to place where you heard it or which book it was from? We spend a lot of time finding good content, and they would serve us better if we…

  As a podcaster, you know that producing a high-quality show is important. But you may not realize that transcribing your podcast can be just as valuable. There are several reasons why transcribing your podcast is a good idea, and there are a number of transcription tools you can use. That is what Cody Hanify,…

  You want more audience engagement to boost the brand recognition of your show. You need crucial tips to help increase your podcast listeners. Listen to Tom Hazzard and Tracy Hazzard as they discuss how you can create a podcast playlist that attracts binge listeners. They dive deep into highlighting episodes, creating categories, and providing…

  If you haven’t already streamlined your podcasting process, you might miss out on some key growth opportunities for your show. In this episode, Alex Sanfilippo joins Tracy Hazzard to discuss how you can do just that and achieve your podcasting goals better. Alex is the host of the top-rated podcast called Podcasting Made Simple….

  An inviting podcast intro is what hooks your listener—be it a binger or a newcomer—into listening to the rest of your episode. In this episode, Tom Hazzard and Tracy Hazzard share their practical tips and insights on how you can create an intro that brings people in. They cover everything from the length of…

  Join Tracy Hazzard on today’s Feed Your Brand Masterclass episode as she breaks down how you can promote and boost your podcast using LinkedIn Newsletter and Smart Links. You probably already have a LinkedIn account and connections, so why not make the most of it by turning it into an avenue to gain more…

  There are indeed so many ways to use a private podcast. Whether you are a solo- entrepreneur or a larger business, it’s unlimited. Today, Raphie Wagner, a Certified Strategist Program Manager at Podetize, shares ways to use a private podcast for your business, work culture, and marketing. A podcast strategist and consultant with a…

  Multistreaming is one of the methods to not only increase engagement but widen your podcast audience as well. But what is the best tool for your podcast? In this episode, Sales Associate and Podetize’s Business Development Strategist Cody Hanify takes over as guest host to review a new multistreaming software tool, Restream.IO. Originally founded…

  Does podcast sound quality matter? Yes. Why? In this episode of Feed Your Brand, Tom Hazzard discusses just how your audio impacts not just the quality of your podcast but also your message. Tom emphasizes that you don’t need to spend thousands of dollars on professional equipment to get the quality you want. Tune…

  Guest booking is one of the most essential aspects of running a podcast. You need to make this process as friction-free as possible. This means having your Zoom settings all set, your homework fully researched, and your guest’s information written down. Join Tom Hazzard as he shares some easy-to-do tips so that you can…

  Do you know that TikTok is THE fastest growing social media application? That’s only one of the many reasons why you should add TikTok to your podcast marketing plan. Hosts Tom Hazzard and Tracy Hazzard sit with Whitney Lauritsen, a podcaster, social media advisor and wellbeing content creator. Whitney shares how TikTok is a…

  A special guest takes over today’s episode! Cody Hanify works internally with the sales department for Podetize. He is a podcaster, stage actor, and short film producer based in Orange County, California. In this episode, Cody reviews the new Clubhouse App called Clubdeck, a third-party desktop app described as the “super powers for content…

  Are podcast advertising rates worth what it’s doing to your audience growth? In this episode, Tom Hazzard and Tracy Hazzard weigh in on low-paying podcast rates and how it affects podcasters and brands alike. Nowadays, podcasting is the only thing that’s working anymore. Brands need to see the value of podcast ads, and podcasters…

  How do you make a show that millennials will love? Tracy Hazzard talks with Alexandra Hazzard, the Chief Operations Officer of Podetize, and Cody Hanify, who works at the Sales Department with Tom. They discuss how millennials value honesty and community most of all. If you could be vulnerable in your podcast by sharing…

  Your website is an integral part of your platform as a podcaster. To track the growth and the success of your show, you have to monitor your podcast and website analytics. So, how do backlinks come into play? Are they still relevant in 2022? Tom Hazzard takes over this episode to talk to you…

  Should you do a short-season podcast? Is the effort worth it, and how many episodes should you make? Tom Hazzard answers these questions for us in this episode as he delves into short-season formats and podcasting. Tom looks at the pros and cons of seasonal formats and how to make these formats work for…

  Podcast length is a hot topic, especially for people new to podcasting. So what is the ideal podcast length if you want to win over new listeners? Tom Hazzard and Tracy Hazzard explore these questions and more in this episode. Tom and Tracy look at the things that influence episode length and how you…

  What is brand reputation management? First of all, this is not something you want to have to deal with, but it’s good to have the tools necessary to combat it when worst comes to worst. In this episode, Tom Hazzard and Tracy Hazzard share the top dos and don’ts to help you develop an…

Your voice is the core of the episode, and the best way to convey your message is through a good set of audio equipment. Like any host, you would want your recordings to go smoothly. Technical issues are inevitable, but they would be the last thing you’ll worry about when you invest in the best…

  Hosting a podcast is not easy, but taking on a guest is even ten times harder. Your audience expects an open and honest discussion in every episode, but it takes a lot of work and trust to get to that point. Tom Hazzard and Tracy Hazzard are back to talk about pulling out and…

  Almost no two podcast co-hosts think about splitting up when they’re just starting their show. The excitement of creating amazing content together can easily make you think you’re going to do this together. But things don’t often turn out that way. Whatever the cause, co-hosts do split, and it often causes problems as to…

  How do you find the perfect timing to advertise on your podcast? Is it right off the bat? Or is it after a few episodes in? We take a stab at answering these questions and more as Tom Hazzard and Tracy Hazzard dissect podcast advertising. They look at several factors that podcast hosts need…

  Are you an avid podcast listener? If so, you might just have the one thing you need to start a successful podcast. Listening is an integral part of taking in information, and in turn, relaying that information to others. Podcasts are one of the best ways to get your voice out there and reach…

  Having strategies, tactics, and timelines in place are important when you start your podcast business. And when you’ve done it long enough, these naturally become part of your foundation. But what if there are events that ask you to move around your foundation? A movement or a cause that just hits a certain time…

  Getting your podcast ready for launch and for the outside world can be a stressful time. Yet, with a little forethought and access to a few proven strategies, you can make this process a breeze. Join Tracy Hazzard as she walks us through these tips and tricks to make your pre-launch easier. Tracy covers…

  Authenticity is one quality that all of us look for, be it in business, our personal relationships, and even in the media we consume. So the question is: how do we become authentic instead of just fake famous? Tracy Hazzard dives into this as she analyzes the cost of inauthenticity in the podcast space….

  Ever wonder what goes behind podcast recordings? How are they being published and when are they actually available on different platforms? In this episode, Tom Hazzard and Tracy Hazzard answer all your questions and debunk myths and misconceptions about podcasts. Whether you’re simply curious about the whole process or looking to launch your own…

  As a podcast host, are you asking the right opening interview questions? These are crucial because they will drastically affect how your show will go. Listen to this episode as Tom Hazzard and Tracy Hazzard as they discuss the importance of maintaining control in your introduction and how to pique the interest of your…

  For most podcasters, joining a podcast network is a great idea. It is one great strategy for many to improve advertising techniques, increase audience reach, and target a specific niche. Tom Hazzard and Tracy Hazzard discuss how to achieve these things by joining a community of podcasters, bringing your show to new heights. They…

  Do you know you can repurpose livestream content as a podcast episode to save time? In today’s episode, Tom Hazzard and Tracy Hazzard give practical tips on how you can do that. The key is to make a strict standard operating procedure with your editing team. You can also record separate intro audio then…

  The holidays are here, and podcasters are again faced with the dilemma of a holiday podcast schedule. Should you take a break or should you stay with the regular schedule? In this episode, Tom Hazzard and Tracy Hazzard breaks down how you should plan your episodes for the holidays. They list down important reasons…

  Should you use your podcasts to build an email list? Is email marketing the right strategy for you? Tom Hazzard and Tracy Hazzard help you answer those questions in this episode of Feed Your Brand! Email is one avenue to get in touch and connect with your audience. But it would be best if…

  People only remember 10% of what they hear, so listening to a long URL in the middle of a podcast is a big no-no. You want your URL to roll off your tongue, short and sweet so that people can easily find you. Proper URL usage is very important, especially when dealing with advertisements…

  WordPress makes blogging and podcasting much easier. And plug-ins are part of what makes publishing blogs and podcasts a breeze. In this episode, Tracy Hazzard brings Alexandra Hazzard, COO of Podetize, Inc., to talk about how they can help up your game. Alexandra takes a look at five useful WordPress Plug-ins they just can’t…

  Advertising on podcasts and shows are a great marketing tool, and effective podcast advertising means improved conversion of your listeners, increasing sponsor reach and adding a tidy sum to your profits. In this episode, Tom Hazzard and Tracy Hazzard analyze podcast advertising and promotions to show us what works and what doesn’t. They share…

  Every podcaster wants a successful show. However, there are some basic things every podcaster should do that not everyone is doing! Tom Hazzard is here to tell you the three fundamental tips on improving and promoting your show. Doing these three things will help you boost your show and increase your engagement on your…

  How can you drive more people towards your show? An easy answer would be to get any of the three: sponsors, partners, or affiliates. Tracy Hazzard rocks this episode by discussing how you can build your brand while still being in control of your show. Take control of everything but you have to be…

  Are you stuck with writer’s block, looking for your podcast’s next topic? It may seem difficult at first, but it becomes a simple matter if you know the tips and tricks. Knowing your niche and audience goes a long way, and in this episode, Tom Hazzard shares a few more things you need to…

  A lot of podcasters are creating video content. However, not all of them are optimizing it. There are benefits to uploading video content on social media, but there is a hidden power in embedding YouTube videos into your website. In this episode, Tom Hazzard explains how embedding videos into your blog posts or anywhere…

  Promoting everywhere isn’t as good as being intentional and specific about where you’re promoting and who you’re targeting. In this episode, Hosts Tom Hazzard and Tracy Hazzard share intentional podcast promotion tactics you need to know if you want to succeed. Remember, time is way more valuable than money. Don’t spread your time too…

  A lot of people are asking how tags are important for someone who is doing a podcast, or, indeed, if tags are important at all. Tom Hazzard jumps in for a quick client coaching call to discuss how tags came to be and how their role has changed as the internet changed. Join in…

  Consistency is key to success. If you want your podcast to reach more people, then you need to make sure you have consistent podcast titles. In this episode, Tom Hazzard discusses why your podcast title needs to be consistent across all platforms. Tom delves into the reasons why titles are often relegated to the…

There is a difference between livestreaming and video podcasting, and you can’t just get your whole livestream and convert it into a podcast. There’s some editing and preparations that need to be done beforehand. Learn a few tips and tricks on how to make repurposing your livestream into a podcast easier. In this episode, Tom…

  Why should you, a podcaster, start considering putting out video content, and what do you need to do just that? In this episode, Tom Hazzard breaks down which equipment you need to launch podcast video content and increase your exposure. Video is the currency of social media and is currently one of the best…

How you treat your brand is how your clients treat you. If you level up your podcast game and improve your show every year, so will your clients’ treatment of you! Today, Tom Hazzard and Tracy Hazzard spill much-needed tips on how you can do just that. From making sure you present yourself the way…

  You can help your audience sift through your content maze and make them more engaged listeners. All you have to do is to curate a favorite list from your episodes that would help them choose what to listen to! Tom Hazzard and Tracy Hazzard share valuable insights on how you could help your audience…

  Is grounding your podcast episodes in time a good idea or should you make evergreen content? That is a difficult question to answer because both have their pros and cons. Join your host for the day, Tom Hazzard as he discusses which the better choice among the two is. If you’re an aspiring podcaster,…

If you want to be seen as an authority, your podcast topic needs to be timely, on-point and relevant. So how do you choose the right topic? In this episode, Tom Hazzard and Tracy Hazzard get into podcasting 101 as they delve into how to plan and choose a podcast topic. They share the process…

  Every business or organization that wants to maintain a strong online presence understands the need for proper website SEO tactics. Optimizing your website by putting relevant keywords in your front-facing pages is an excellent way to increase your online rankings. But as Google and other search engines continue to evolve, it’s finally time for…

  Word of mouth marketing is perhaps the most powerful strategy to find the right listeners for your podcast. But how do you translate that on social media and optimize it to skyrocket your listeners? In this episode, Tom Hazzard and Tracy Hazzard give you useful tips on how to increase engagement with your audience….

  Video is the current helm of trends and viral content. Even podcasters, whose content is focused mainly on audio, are now venturing into podcast video marketing as a strategy to gain more traction and increase listenership. Tom Hazzard and Tracy Hazzard sit down to chat with today’s guest Whitney Lauritsen on everything you need to get…

  Writing is a key factor when it comes to building brand awareness and user engagement. Specifically when using captions and hashtags. Captions can give your users a little sneak peek into the main topic and attract new customers. Hashtags can boost user engagement by letting your users be a part of the conversation. By…

What are the four types of podcast guests you should bring to your show to grow your listener base fast? In this episode, Tom Hazzard and Tracy Hazzard discuss why you need to mix in different types of guests to your first 100 episodes. It’s the best time to figure out which guests your listener…

  Optimizing your social media profiles is key to building a strong brand. When someone comes across you on LinkedIn, you want to ensure that you are getting their attention. This is just one big game in a crowded trade show, and your profile is your booth. How do you get and hold your audience’s…

  The podcast interview experience is a valuable one. And giving your guest a good experience means you will have a better show and a satisfied guest. In this episode, Tom Hazzard talks about the guest viewpoint and why the guest experience is so important for podcast interviews. Tom shares a recent experience where he…

  When we continuously grow our podcast businesses, we want to make sure that every aspect is perfect. If you’re looking for ways to get better engagement, then why not start creating podcast confirmation pages like the pros? Join your hosts, Tom Hazzard and Tracy Hazzard, as they guide you to a process that could…

  Are you wondering what the latest Apple Podcast Industry Statistics are? Listen to this episode as Tom Hazzard walks you through interesting numbers you need to know to level up your game. Apple is the dominant listening destination, and it hosts 98% of podcasts. If you want to stand out, you need to submit…

Do you know what gets listeners to subscribe to your podcast? Listener engagement. That is what builds your brand and your subscriber numbers. This could be the fun little conversations on social media or using the right call to action. All of these things play a pivotal role in making your podcast a success. Join…

  Are you considering guesting on podcasts? Or, are you taking every podcast guesting invitation that comes your way without a second thought? In today’s episode, Tom Hazzard and Tracy Hazzard discuss podcast guesting as a marketing strategy and the benefits you can potentially get from doing them. Not every guesting opportunity will reap the…

While we always want our new podcast episodes to be fresh and relevant, our past episodes still have a lot of value. The back catalog is as great resource, especially for new listeners. In this episode, Tracy Hazzard and Tom Hazzard look at several ways to make the most of your podcast’s past episodes. They…

  September marks the start of the fall season, but it also signals the best time for podcasters. The September Boost is a phenomenon in the podcast space where, year after year, we see a spike of listeners. In today’s bonus episode, Tracy Hazzard gives you quick tips and tools on how to make the…

  While it may seem like a bit of a hassle at first, making an ADA-compliant website has many benefits, both for you and your customers. It may take some work and some reconfiguring, but the rewards are definitely worth it. In this episode, Tom Hazzard and Tracy Hazzard look at the recent push for…

  As you build your podcast business, you want to ensure that every aspect works well for your listeners. Your podcast cover art is an important factor to consider. Is it attracting the right listeners? If not, you must understand why your show is not attracting people and build strategies to make them interested. Join…

  How do you create a simple social media plan to increase conversion rates for your podcast? In this masterclass episode, Tracy Hazzard hands out successful marketing tactics to make your show more visible. From targeting your market to maximizing your social assets, you can easily boost your podcast searchability! You can either figure out…

The podcast guest introduction isn’t just a formality with your guest. It also helps set you up for success. In this episode, Tom Hazzard and Tracy Hazzard talk about podcast guest introductions and why they are so important, especially in building relationships with your guest. They also talk about how crafting guest introductions helps win…

As podcasters, we have to stand out from all the noise in the digital world. One great way to do that is by crafting enticing podcast descriptions to spark the interest of our listeners. Join podcasting and monetization marketing experts Tom Hazzard and Tracy Hazzard, where they talk about creating story-based podcast descriptions so we can make our audience anticipate and check our content out. They emphasize the listeners as our heroes and the importance of assigning them to calls of action. Listen to this episode as Tom and Tracy share deeper insights on being the best guides we could be by providing solutions to our subscribers, creating success and contributing to their meaningful lives.

  Expressing agreement is a natural reflex when having a conversation or doing an interview with someone. But when it comes to recording a guest interview podcast, there are right and wrong ways to go about this. Tracy Hazzard explains why a visual encouragement rather than an audible one is better when recording a guest…

As things slowly start getting back to normal and more places open, events will be right around the corner. And with that comes doors of opportunities. But are you prepared for live media coverage? In this episode, Tom Hazzard and Tracy Hazzard share helpful podcast recording advice to help you get ready for a whole new world of podcasting. Get valuable insights on the right equipment to bring and the right attitude to carry before stepping out.

Sports podcasts are on the rise with how much people care about their favorite players and teams. Learn how to start a sports podcast today with one of your hosts, Tracy Hazzard. Tracy shares three very important tips on how you can get people to binge on your content. Sports fans want to hear their favorite teams from somewhere, so be that central hub for your fans. Know your brand and command it today!

Sports podcasts are on the rise with how much people care about their favorite players and teams. Learn how to start a sports podcast today with one of your hosts, Tracy Hazzard. Tracy shares three very important tips on how you can get people to binge on your content. Sports fans want to hear their favorite teams from somewhere, so be that central hub for your fans. Know your brand and command it today!

Sports podcasts are on the rise with how much people care about their favorite players and teams. Learn how to start a sports podcast today with one of your hosts, Tracy Hazzard. Tracy shares three very important tips on how you can get people to binge on your content. Sports fans want to hear their favorite teams from somewhere, so be that central hub for your fans. Know your brand and command it today!

As podcasters, we have to stand out from all the noise in the digital world. One great way to do that is by crafting enticing podcast descriptions to spark the interest of our listeners. Join podcasting and monetization marketing experts Tom Hazzard and Tracy Hazzard, where they talk about creating story-based podcast descriptions so we can make our audience anticipate and check our content out. They emphasize the listeners as our heroes and the importance of assigning them to calls of action. Listen to this episode as Tom and Tracy share deeper insights on being the best guides we could be by providing solutions to our subscribers, creating success and contributing to their meaningful lives.

As a podcaster, have you ever thought about how the law works for the content you create and vice versa? Did you ever stop to think about the ways your podcast content could be construed as cyberbullying or defamation? Knowing the legal consequences behind content creation and publishing is often overlooked, but it is critical in protecting the work you do and your consumers. In this episode, Tom Hazzard and Tracy Hazzard sit down with Atty. Maria Speth to discuss digital law and the legalities that more podcasters should think about. As an expert on the subject, Maria gives realistic examples of when and how lawsuits get filed within the realm of digital content. Tune in and gain valuable insights you can use for your brand.

  Some businesses venture into podcasting to further reach their goals, while some go the other way around and build their businesses from their podcasts. Pat Flynn is a great example of that and someone who has succeeded in this aspect. He is one of the most influential people in the podcasting industry, known as the man…

  Whether you’re just thinking about starting a podcast or already have one and are looking for ways to increase your show’s earnings, one thing to keep in mind is it boils down to the binge factor. Today’s podcast is a presentation Tracy Hazzard did for the Utah Podcast Summit. Tracy is a former Inc….

  Client referrals are the lifeblood of most businesses and brands. If you play your cards right, up to 89% of your new customers could come from referrals. This is why you need to invest in providing the most value possible to the clients you already have on hand because this value is what will…

  Inviting listeners to engage in your show can be tricky business. Many podcasters struggle to get listener feedback and for some who do succeed, all they get is a bunch of comments that they have no idea what to make of. How can you turn that listener feedback into something that actually benefits your…

  A weak internet connection is enough to ruin a great recording. Imagine yourself getting into the moment of sending out the message that you want your listeners to hear, and having it all go to nothing because your internet cut you off. Frustrating as it is, this is, unfortunately, a scenario that all of…

  Having people listen to your podcast is one thing; getting them to take action is another. When you successfully get people to do the latter, you can be sure that they will be with you through it all. So how can you achieve that? Tom and Tracy Hazzard give you an answer: actionable podcast…

  Choosing podcast guests is a delicate art form – one that requires a lot of crucial decision-making and a dash of hand-wringing on the side for good measure. This anxiety manifests doubly so when you’re dealing with celebrity guests. There’s a lot of consideration that ultimately goes into making the call to even invest…

  When you first meet someone, rarely do they automatically know you, like you, and trust you. Most of the time, just like cooking, you have to marinate them into the goodness. On today’s show, Tracy Hazzard and guest co-host Juliet Clark talk about marinating your marketing. Putting out something isn’t good enough. You’d want…

  The tone with which any company does their marketing is just as important to their brand as their logo, their aesthetic, and every other aspect we associate with a “brand.” But a successful and appropriate marketing tone cannot be established without building up a good level of authenticity. Today, Juliet Clark of Super Brand…

  Gender stereotypes affect every part of our lives, be that in our own private and personal lives or our jobs. Just as it penetrates across the physical spaces, issues on gender is also felt in the technological space. Tackling the gender wage gap happening in the podcasting industry, host Tracy Hazzard sits down with…

  Are your webinars still working for you, or have they become time-wasters? In this episode, Inc. columnist and podcast content strategist Tracy Hazzard chats with Juliet Clark, the Founder of Super Brand Publishing and host of the Promote, Profit, Publish podcast. Tracy and Juliet reveal the technical reasons why webinars are no longer working to your…

  Getting the next great guest is all about follow-up and relationship building, and the goal of having great guests on your show is to expand your audience and get more listeners. You’re not going to get more listeners if they don’t share it. The question is how do we get them to want to…

  Probably the most important element when it comes to podcasting is the sound quality. This quality is only going to be as good as the microphone you use to record the episode. In this very informative and engaging post, Tom reviews different brands of microphones for podcasting to help you find the best ones…

  If there’s one handy reference that every podcast host can have when they book guests on their show, it will all sum up to creating a guest booking form through a scheduling software. Today, we break down the top things you need to gather in your guest booking forms and the best practices for…

  Podcasting is the most significant source for audio content. With that being said, it is essential to note that you must have an environment that will not mess up your first and future podcast recordings. As we kick off our series of tech checks for our private client webinars, we dive into the tips…

  A lot of people will agree that the first podcast episode is the most daunting. Since it is the do-or-die episode for every podcast host, it requires perfection and energy. Today, we give away the techniques and the three core components of a perfect podcast introduction episode. Learn how to nail your first one…

  Podcasting is not just audio content but also a platform where you can grow an audience and build authority. On top of all that, it is certainly an effective approach to get your voice out there. International Women’s Day showcased the power of the voice a woman seizes. As we wrap up this celebration,…

  One of our roles in our businesses is to stay on top of new technological things. Tom recently attended the Traffic & Conversion Summit 2019 in San Diego. He talks about the latest podcast news, digital marketing, the Traffic & Conversion Summit, and some of what he experienced at the most recent one. He…

  Whether you’re a guest looking to pitch yourself to podcasts or a host who’s looking for more guests, you’re going to want to pay attention to this episode as we talk about three new ways to help boost your show for free. A pain point for many podcasters is how to get the word…

  Doing things manually takes up so much of time and leads to inconsistency in gathering all the right data. For podcasters, when it comes to booking your guests, there is a very important tool that makes it easy for you to collect all of your guests’ data that you need to create your full…

  Many people have been misled into being in radio shows. On top of that, most of the podcasters do not even have any idea how they are being poorly served. We tackle this hot topic as we clear up why radio shows posting podcasts is not good for your brand. From the audio quality…

  When selling your brand, you need to be heard in order to get your marketing out there. The market has been saturated with different channels and stuff on the internet which does not make getting widely heard easier for any sellers. Tracy enlightens us on some techniques on how to get people to notice…

It is very important to distinguish the different kinds of products you sell, the services you provide, and the audiences you want to attract or speak to. Having multiple different domain names is a really good way to do that. You can have multiple domain names pointing into one website, and that is a really…

  We’ve all encountered a number of promises from various marketing sources offering some hacks that could get your podcast top the Apple charts. But these promises tend to not live up to what they say, and so you need to pay extra close attention to this: know the difference between subscribers and listeners. Many…

  In this day and age, sticking to one platform for your business or show is not enough. People are everywhere; that is why you need to spread out more to get more connection and reach more people. This method is called syndication; and here, we break down the things you need to know about…

  Many people don’t make the most out of the publicity and the press they get. You know how hard it is to get someone to write about you; it’s a little easier getting podcast interviews. Still, leveraging publicity and those interviews as well is important. What can you do to make the most out…

As podcasters, we come to a point where we have to question whether we should list our podcast as explicit or not. Sometimes, no matter how much we keep our show clean, we can’t help but have people come in for an interview and utter words that are unrestrained or uncensored. So where should you…

    In order to be found, you need to be searchable. To be searchable, your brand must transcend across audiences. The online world has made this very crucial. With so many competitions around, it is easier to get drowned and be lost. One of the best places where people search is YouTube and having…

    Some, if not most of us here, aspire to be speakers some day to impart to the world the things we can add to the greater knowledge and to ultimately inspire. Yet it can be challenging to do it, especially if you’ve never had formal training or if you find how most of…

Many people who want to get into podcasting would naturally overlook this question: “Does Podcast episode order really matter?” Tracy dives in deep and gives you answers by saying it does while taking you into the steps on how to do it. The order is the journey you want to take your listeners to. It…

    People who are starting their podcasts or even those who are still thinking of it yet must know the importance of podcast brand authority. In fact, it is one of the motivators why people start their podcasting. It helps establish them to become an authority or an expert in their industries. However, this…

    As podcasters, one of the nightmares that could happen is to find your newly published episode gone on iTunes or Google play or other distribution channels. This could happen when your switching podcast hosts without minding your RSS feeds, the backbone of your podcast. When not executed properly, you may end up losing…

  When you talk about what makes the best podcast interview questions, you have to talk about the mindset that goes into it. A curious mindset is always the best place to start. Being in that growth mindset helps set the tone for everything you do. You have to look at it from the perspective…

It’s great to have a podcast, it’s great to have a blog. All those things are fantastic in working to get organic traffic, but at some point, you got to start paying for stuff and the ones that are doing better are paying. While working for the Google AdWords team, John Belcher saw a gap…

  A trend we’re seeing especially with a lot of newbie or beginner podcasters has to do with how they format the title of their episode. It’s what we call The Title Trap that some people seem to be falling into. New podcasters are creating the titles for their first three, six, or ten episodes…

  We have been producing podcasts for a long time now, with over 530 episodes and counting in the past couple of years. Over that period of time, we have invited many guests from diverse industries to our shows and have succeeded in having meaningful discussions with them that brought immense value not just to…

YouTube is an amazing advertising platform and the video consumption is incredible. However, there are a lot of question marks in people’s minds about YouTube and YouTube advertising. John Belcher of AdSkills has a brilliant strategy for how you can advertise to get more subscribers to your channel. AdSkills is a company that not only…

  For marketing and advertising firms, there’s this big awareness for brand safety, thinking about your brand or your show and preparing it to be friendly for advertisers to want to have. It’s not just about the technical aspects but also the bigger picture issue regarding your brand and how it’s perceived and will be…

  When you’re starting a podcast, it’s important to consider a few things such as what podcast platform to use and also the pros and cons of them. The whole idea of podcast websites is not only are they trying to simplify the creation of a website, but they’re trying to give you a one-stop…

  Should you YouTube podcasts or should you not? If you look at it from the SEO standpoint, you should. Google owns YouTube. Every keyword and every tag you use when you publish that video will show up in Google when people are searching for that keyword or tag. This means you get more visibility….

    A big part of digital marketing strategies is to use blogs to get your website listed and ranked higher in any Google keyword searches. Selecting blog categories is very important, especially if you’re already on 50 episodes, because it helps your audience when they are searching for a specific topic. The right blog…

    Music has completely different copyright laws then when you are publishing a book, an article, or an image. The music industry in America is the most heavily regulated industry when it comes to copyright laws. As a podcaster, you don’t want to mess up this part of your show. As it is your…

It’s a mess out there in social media. The algorithms are changing every moment because of the struggle with privacy concerns, with fake stuff in your feed and bots, and all of those things. It’s changing all the time so it’s a must to be updated on things that are happening on social media. Learn…

  The Traffic & Conversion Summit held in San Diego, California last February 26 to 28, 2018 was very large marketing conference that was attended by over 6,000 people. The event was packed with information and content with a theme that centered around new traffic channels, new conversion breakthroughs, new selling models, and ultra-current breakout sessions on…

  A lot of businesses are now looking at podcasting as an effective tool for marketing their brand. What’s cooler about this is more people are starting to listen to podcasts. So if you are an entrepreneur of any level and brand, podcasting is a leveled playing field. This was one of the most important…

Technology and digital marketing is coming full circle once again with radio podcasts coming onto the scene. Podcasts broadcasting live on the radio is not bad thing, but there are some points that might not fit your digital marketing goals. These radio pitfalls are often not seen readily like the following: the content and the…

As podcast hosts, it is your right to express your opinion in your show. However there will respond with a negative be people who will be responding in a negative perception. Podcast haters and trolls feed on podcasters who not only have no way to deal with them but also respond back in anger feeding…

It is always a great idea to get a mentor or a coach once you decide to get on the path of improvement. Business owners and podcasters are the same because they don’t know what they don’t know and one way to improve is letting someone else in to tell you what you need to…

    The holidays are literally just around the corner now, and you’d think podcast listeners would dial down their media consumption, ironically, they don’t. Listeners will always want new content, but this doesn’t mean podcasters don’t have a breathing space during vacations and holidays. The key is to bank on episodes so you really…

Podcasts were always mean to have ads, not only because it is one way to fund the show, but the influence of the host has tremendous power. Now that the podcasting community is growing, advertisers see the opportunity that lies in this form of media consumption. Dated ads can turn off listeners because who would…

  Podcasts are just one of the handful of ways to consume information in this digital age. And just like news, the title needs to tell the story of the episode at one go. Based on proven journalistic, the best podcast titles are short, precise, engaging and educational. Learn the techniques to writing engaging and…

  Podcast binge listeners are the hyper consumers you want to attract for massive and fast growth in your downloads and listener base. They make up around 20% of the podcast listener base. There are two special classes of hyper-consumer binge listeners: Podfasters – those that listen at very high speeds so they can listen…

  Figuring out the answer to “Should I do it now or later” means start podcasting now or miss the opportunity for people to listen to you as soon as possible. Doing the right things in the right order isn’t always apparent if you don’t know why you want to podcast in the first place…

A very important point that most podcasters encounter at one time or another is podcasting fears, of which there are at least three: 1) the inertia of podcasting where you have all this anxiety of starting and recording that first episode, 2) the fear from thinking guests might not want to come on your show,…

How Can Authoritative Social Media Image Bring Guests And Guesting Opportunities To Podcast Host Tracy shares some insider tactics and tips and things that you may not have heard about how to be a guest on a podcast. We’re in a new age of podcasting and there is a lot of pay-for-play going on in…

One cannot deny social media’s power and influence today. It seems to be in the very fabric of everything we do, and it definitely won’t be going away anytime soon. In fact, it has continually been growing, which is why you should not miss this opportunity. Social media is an integral part of your platform….

Inc. is a top American weekly magazine that publishes articles about small businesses and startups and features everything you need to know to start and grow your business. It is also one of the best platforms to get your voice heard because the power of that bigger media name next to yours holds a great…

We often hear about the open loop technique to inspire curiosity and spur action. But what is it really? For most of us, open loop content is a mystery or a teaser. It’s what keeps you hanging on the edge of your seat. Open loop content is effective at getting and keeping your audience’s attention…

The digital world is always changing and SEO or Search Engine Optimization has changed a lot in the last ten years. It has become unnecessary in the world of digital marketing and in the world of your website today. With 1.3 billion websites today, it’s hard to be heard on Google. But believe it or…

Whether you like it or not, Google does hold the keys to the castle of marketing on the internet today. All the pay-per-click values are assigned by them, and they are the place that you buy and pay for ads. At the end of the day, the key to ranking on Google and being able…

What defines an influencer? It’s one of the most important things to look into when you’re trying to find the perfect podcast influencer to guest on your show. You may easily think anybody who’s very high profile in media, whether that’s old school media such as print, TV and radio or social media, somebody who…

Is it better to be a podcast host or a bestselling author? Which one has more authority? We think being a podcast host before trying to put out a book can have more influence nowadays. Having a podcast can actually help you when you do release a book. If you check it out, the number…

What are visual impact graphics and how they are different from the other graphics we see out there today? Visual impact graphics are feed stoppers. They’re the stuff that stops you when you’re scrolling down your social media feed like Facebook. That’s the ultimate goal of visual impact, and that’s what we want. Consistency of…

The term authenticity is being thrown around a lot, especially in marketing but what does it really mean? So many brands are slaughtering their own brands by not being good to their customers and by not being authentic. It’s hard to hide your authentic self when you’re podcasting or video casting. Your audience who listen…

One of the things that are found to be tremendously effective as a podcasting tool is Ego Bait™. Ego bait is you saying something so flattering to the person’s ego or something so wonderful about them that they can’t help but share it and embed it in their website. It might also be something brilliant…

You hear it all the time from marketing agents and PR firms, “You need a platform.” What does a platform really mean? The simplest analogy for it is to imagine it this way. A platform is a stage that you stand on. It’s your event room. The bigger and taller the platform you have, the…

When you’re in the early stages of considering how you’re going to get your message out to the world, one of the most important things to have is a branding conversation. Using your company brand as your podcast show brand may not benefit you, unless in special circumstances where your brand really is you. We…

As a business owner, you may not know it buy you are probably on a marketing rollercoaster. You know you’re on the marketing rollercoaster when you work really hard to blog post and Facebook and Tweet and you send out all these messages and you make videos. Then you go to a business conference or…

This is a new podcast about brandcasting. It’s about brandcasting you. Brandcasting is about making money broadcasting your brand, whether it’s making money directly or it’s making money in your business by having more business. Tom and Tracy Hazzard want to serve you in a way to help you take your brand to the next…