Getting the next great guest is all about follow-up and relationship building, and the goal of having great guests on your show is to expand your audience and get more listeners. You’re not going to get more listeners if they don’t share it. The question is how do we get them to want to share your podcast? On today’s show, Tracy Hazzard shares some helpful tips on how you can get your guests to share your podcast show.

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Listen to the podcast here

 

Share Your Podcast the Easy Way: Get Your Guests to Do All the Work

I’m giving you a sneak peek into our coaching. We support every single podcaster on our network. It doesn’t matter if you pay $49 a month, $490 a month or $4,900 a month. It doesn’t matter how much you pay. We want to make sure not to leave anyone behind. We have weekly coaching that we offer to all of our clients. Occasionally, we do it with them and pretty frequently, we do topics that are of interest to all of you. I thought I’d start sharing some of them with you. I have had my team take off the topic portion. You won’t get any of the Q&A that happens ordinarily for the second half of our coaching. We go about fifteen to twenty minutes on any given topic. We cover all kinds of questions. They could be random questions. They could be related to the topic that we just talked about. It doesn’t matter. We are open to whatever that might be. We rotate the general idea of topics. We cover tech, strategy, support and other types of help throughout there. We try to cover guests and topic planning and all of those different types of things that you might be struggling with. I thought I’d bring you that sneak peek into our coaching and support for podcasters.

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I’m going to do a tech call, but we’re not going to do it too techie unless you have questions. I’m here to answer those as well. I will do a little bit of a presentation on some things that I thought I want to follow-up with and talk with you about and then we’ll head to our questions and answers. I am looking forward to talking with you about getting guests to share your podcast show. This is something that I hear all the time. I have been doing tons of interviews for the Center of Influence and for Authority Magazine. I ask them for ways to get great guests. I’ve heard a recurring theme that it’s about the follow-up and relationship building that gets you the next great guest. I want to talk a little bit about the technical side of how we do that. It is a tech topic. I’m going to talk a little bit about how that works and how I do that. How we recommend doing that at the show and how we support that with some of the things that we provide for you.

Let’s talk about getting guests to share your podcast show. For most people, that’s the goal. The goal of having guests on your show is to expand your audience and get more listeners. You’re not going to get more listeners if they don’t share it. How do we get them to want to share it? How do we get them to share it? That’s a critical point. We want to get at that. Part of it is having a great show, conducting yourself in a great way, asking great questions when you’re interviewing, doing all of that as part of it. There are some technical and follow-up things along the way that are important, which can help increase the likelihood that your guests will probably share it. They’ll share the show and feel like it’s not a lot of work to share the show. That is important. We want to decrease their workload because they’re busy people. They’re out there speaking and being the celebrities that they are. That’s maybe who you’re inviting in these high-value guests. How do we get them to do it?

The other thing is if you’re working with PR agencies, they’re lazy sometimes. Providing them with exactly what you expect them to do and all of that in one place is convenient and important. I want to talk about the frontend first. When I book a guest on my show, I have a follow-up email that happens right after the interview. It gives them an expectation of what’s going to happen next. They’ll get an email from me. They’ll get something that’s going to tell them how to share it. They’ll get my show link right there and invites them to subscribe and listen so that they can be listening to their show when it comes up.

These are some things that I do in the immediate follow-up email. That follow-up email is personal. I took the time to write the template so that it sounds personal. It doesn’t sound generic. It sounds like it came from my voice and it’s signed like me. This is important in any follow-up email I do. Sometimes we get lazy and we use the template that’s there. It might say “Sincerely,” but that’s not the way I sign my things. If anyone’s got an email from me, it always says “Warm regards, Tracy.” It doesn’t have my full name on it. It doesn’t do any of that. There will be my photo and there’s a whole footer thing on it.

Sometimes you can’t put it in certain follow-up emails. That doesn’t allow you to do all that extra stuff. If I can put it in there, I do. If not, then it would only say, “Warm regards, Tracy,” and it’ll stop there. Making sure that all looks personal is important. It needs to look like you sent it. If they investigate it, they will know that you didn’t send it because it happened at exactly one hour after the interview. At the same time, we want to believe what we get. We want to believe that someone took the time to. At least I took the time to make it personal and not leave it generic. That’s important. Making sure that you‘ve personalized anything that goes through and comes from you, even if it’s coming from us or from any other agency, any other poster or your VA. Add your personal touches and be clear about what goes into these things.

The other thing that I’ve done is I’ve also planned at the beginning. When I interview someone on my show, and if it’s not a video show, if it’s not a live stream show, I record the introduction and my closing statements wrapping it up. I record those two things immediately after the interview when it’s a podcast-only non-video show. I do that because it allows me to have interviewed the person and maybe learn something more about them than what was just written in their resume. That helps me personalize those two things. It helps me do a better job of framing it, which is what the introduction and that closing statement are for, framing it for being relevant to my audience. An important part of that is if you’re one of my clients or if you’ve listened to our show and you know about Ego Bait™, you know that a quote is going to need to be pulled out of somewhere.

 

If a quote needs to be pulled out, I will have said it in the introduction or said it in the close. I save it for the close when there’s something that has to be set up that the person has to say. I know that came out of the interview. I might make a little note about it. I might say, “She talked about X.” I want to make sure to mention that in my close. I will make a little note of that while I’m conducting the interview. I always keep a little sketch pad to the side and we’ll track that. I’m always working to make sure that I’m framing up and giving that quote so it’s easy for my team to pull a quote that sounds in my voice that is complementary and does what I want it to do.

I’m going to give a short Ego Bait™ refresher. Ego Bait™ is what I use when I couldn’t get people to share my show or my article. I couldn’t get people to share my article. I would send out this follow-up email and it had links. It had a graphic image and that’s where it came from, then I would pull a quote. When I wrote the article, I could write it and think about it. When I conduct a show, I have to think about it either in advance or right before I make my closing statement. You have to think about what you want to say. What I found worked best wasn’t to use a quote from the guest. That’s not Ego Bait™. If I said it and I post it on my page, then it’s self-promoting. If the host says it about the guest, I can send that out to my audience and someone else said it about me. I’m more likely to share it. Thinking about that is something that you want to do. You want to make sure that you are stating something that not only gives it relevance to your particular show and show topic. You are giving it so that you’re putting it in a way that it’s very flattering. It makes the guest want to share it because it made them sound brilliant and it wasn’t a sound bite. It wasn’t something that came off of their talking points.

It’s your viewpoint about them and the relevance to the audience because that will also do one more thing for you. It will help attract the right people who are part of their audience to come to you because you have shared a little bit about your perspective and what interests you. That’s how we structure a great quote. For instance, I interviewed a Latinx podcaster. I hadn’t interviewed one before. I’ve been doing a lot of diverse podcasts, but she was my first one. Some of her shows are three hours long. It’s an incredibly long podcast. It deep dives and she has passionate listeners. What I said about her in the close was that I’m excited to be exposed to many different podcasters with many cultural perspectives on the world. It’s adding depth of knowledge, depth of understanding and increased relationship building in the world. That’s what I said about her. She is going to share that. She’s going to love that because it’s exactly what her core value and that’s what her show is about.

That’s one of the things you want to touch on. You want to make sure that whatever it is, it resonates with something that’s of the core value and of tremendous interest to the podcast guest. If they’re extremely interested in making an impact on the world, then you need to put the word impact in there somewhere. If they’re extremely interested in a particular type of charitable organization, maybe they have a passion for helping children in need. Whatever that is, you might want to work on that end. Are they coming from their heart? Are they adding a tremendous technical intelligence to the world, artificial and whatever it might be? You want to make sure that you’re tapping into that thing that they are proud of because then they’re more likely to share it. These are some of the things we want to make sure that we’re doing when we’re introducing our guests or when we’re summarizing what happened or what we heard in a closing statement. The reason we do that is so that the quote that we share out is personalized. It is impactful and will do what you wanted to do and get them to share it.

That’s truly what Ego Bait™ is. It’s the email follow-up that has that graphic in it. That’s important too because we need to customize that email as well. It’s a bit technical. If you’ve ever seen one of our Ego Bait™ emails, if you’ve ever been on the recipient of it as a guest, it has a graphic that’s being shared, it has links, it has all kinds of code. It has HTML code in it. There’s a section of it that you can’t change because it needs to share the body of the information, give the links and give all those details. What you write above that and what you right below that, you can personalize and it matters how you greet someone, how you would greet that guest, remembering that you had a conversation with them. Make that greeting more personal. You also want to have it be a close that matches you, like I said, warm regards. These are the things that we want to do.

We need to make sure that these things get personalized so that they feel like it came from you. What happens is that I send one, it goes out right after the episode airs and then a few days later it goes out again as a reminder. It’s the same email, but it got a little reminder added onto it. If my guests didn’t share it, nine times out of ten, that reminder gets a response from people. They will respond back to me. Send me back an email saying, “I’m so sorry, I was out of town or I got busy. I forgot to share this, but I’m on it. I will get this shared. Thank you so much for a wonderful interview. I love this graphic, thank you for that as well.” It will be some variation of that, but that’s what it is. Sometimes, they’ll send it and share it right away, especially if it’s an agency. The agencies and publicists appreciate that we’ve given them everything all in one place. They don’t have to go hunting. They don’t have to click through links to get stuff, grab stuff and build a post together.

They have everything they need to build a great post. They appreciate the time savings. They usually always respond with a thank you. Those are things. If you have a booking agency, it’s common for them. They understand that they are in receipt of this email. Since they booked the call, they’re on the calendar and their email address or whatever it is. Sometimes, especially celebrity guests are hidden in the process. That’s okay to address the email directly to the guest. They will be forwarded on and a lot of times that will elicit a direct response back from that guest. It’s a great way to make that personal connection to them. Don’t be afraid of the weirdness that happens if you don’t exactly have your guests. I always put my guest’s name when I put up the post, even if I know that email is an agency. That way it will auto-fill in the formatting in the automatic email settings.

When sending a follow-up email, make the greeting personal. It matters how you greet them, remembering the conversation you had. Click To Tweet

You just do that. It’s a good practice. Most PR firms and publicists are comfortable with it. It happens all the time. They know that’s not a mistake. They expect it and that means when they forward it though, it has that personal feel. Those are some of the technical tips. The last thing I want to touch on before we move on and we start to get to questions is that I want to make sure that you have variety in what you do. This is critically important. Whether it’s the image, emails or it’s what you’re doing in these places, you need to make sure that the guests feel special. They got something that was unique to them, that it wasn’t generic, that wasn’t a thing you do for everyone. You don’t say the statement. You don’t quote the exact same way every time and you don’t format it the same way. That’s why we put out at least three different styles of Ego Bait™ images. That way, if they were looking before or after, if they saw what you post, their colors won’t be the same as the last one. All of that’s changing. That’s one of the reasons why we have a mandated variety on all of the graphic work that we do. We do not repeat two weeks in a row any color or graphical style.

You want to do the same thing with the words that you use and the quotes that you use. Make sure that you’re not repeating yourself. You use your words differently. You don’t say brilliant, awesome and amazing every time, even if that’s common for you. You want to try to mix it up and use different words like impactful or switch it up so that it’s personalized to this guest. Thinking about that at all times. You always want to make sure that they feel that they are special and that they aren’t treated like any old guest. Your goal here is to establish a relationship with your guest. For some of you, your guests are the goal. It’s not the listening audience. Building that deeper relationship with your guests is important. Many of our clients have been able to get speaking engagements, have gotten further deeper interviews. They have been able to get articles and other stuff from their podcast interviews because of not just the rapport that happens on the show, but the follow up that happens afterward shows what a true professional you are. That can bode well for the future of what you want to do, for a relationship that you want to build with this person.

Who doesn’t want to do business with someone who’s a true professional and does what they say they’re going to do? All of us want that. That’s why I am stressing a lot of these things because when the process isn’t smooth, especially when we have so much automation and so many things that aren’t excuses for how we do our show, whether it’s setting up and guest calendars, the follow-up notifications that are automatic, using our Ego Bait™ system, all of those things are important. They make you look great. That’s what you want to have. You want to make all of this seem seamless and effortless. The true professional that you are can come through and your heart can come through right into connecting with your guests. That follows through in that future relationship where I now say, “As your guest, I’m so excited to share your show because I know that you’re going to represent well.”

That’s our ultimate goal here with getting guests to share your podcast with all of the advice that I’ve just given you and shared with you. Thanks for reading about this. I’d love to open up the floor to any questions that you might have. I’ve got a question, “How do you find the time to recreate email layouts and designs every week?” First off, you don’t, that’s why you have us. That is our job. That’s why when we send your Ego Bait™, we send you three examples. You choose all three because we will rotate it on your behalf. You never have to worry about that. The colors, the designs, all of those things, if it clashed, if it looked ugly with the client’s headshot or their website, our team would fix it for you.

You’d never know that it was different at that time. You don’t have to do that, but you do have to spend time when you set up your show to make sure that those feel personal to you, that they feel right to you, that the style fits you. You need to make sure that the copy on the email, that first time that you review it, is the way that you want it. Take the time to customize it. It’s okay if you’ve been with us for a year or two and you want to change the messaging because you’ve changed. At any time, take one of the emails because you always copied on them. Copy it, paste it into a new email and send it to Help@Podetize.com and they’ll fix it for you. They’ll update your template. It’s super easy to do.

I have changed a lot of times because sometimes our social links change, we add shows, we have more information that we want to put in the footer. This happens all the time. This is your information and you are responsible for keeping it updated, but you’re not responsible for having to recreate it every time. I’ve got Donna Blevins. What questions do you have for us? I also have Alexandra. If you have any technical questions that I can’t answer, I can just turn around and ask her.

With the intention of doing a strong launch with Mindshift on Demand, what is the best way to select topics when you’re coming out of the gate? How do I do that? What would you suggest?

That is such a good question because you can generate a list of topics. You know your information very well and you could just pull a list together, but then it comes to this question of it’s like a record. You want to put them in the right order and get everybody flowing through the music. It becomes an editorial calendar after a while. That’s how I like to look at it. I look at it as if I were doing a magazine. I want to group topics together and put them in order that makes logical sense. I don’t want to go linearly through a process though. I want to mix it up a little bit. If that is I do a couple of episodes about a specific strategy and then I might mix it up with something that’s more inspiring. It’s thinking about how you might do that. I brainstorm a list and then I look at and say, “These ones need to be in this order.” At least I need to go through this one, two or three before I get anywhere. I got to give a few foundational ones. You do that, but then after that you can feel free to start to mix it up a little bit and you can be a little bit looser about it. If you’re going to interview any guests, you always want also to have some episodes that might follow-up so they could inspire topics because of something they said. It makes you think, “We need a deep dive into that topic.” Always have a little bit of flexibility built into your calendar in your schedule.

Thank you. I’m jotting down all these topics going, “That’s a great idea.”

Keeping a running list of them is always good. We keep a Google list because we collaborate with all of us. We keep a Google list and we keep a running topic. Sometimes, we’ll sit down and say, “These two are urgent because we’ve been getting so many questions about them,” or “This kept coming up again and again as I was interviewing people or as I was at an event.” That can happen in an industry-wide questioning that’s going on about the value of coaches. How do you tell whether someone’s a coach or a mentor? That’s a question I’ve gotten. It’s an ongoing thing. That doesn’t always bode well with podcasting. How do I work that in? If I happen to have a topic on there that says the difference between getting in a mastermind, getting in a mentorship or getting a coach. How do you decide what you need at what stage? “It’s a great topic we should do that.” It’ll help bring things to the top of the list for you.

In the relationship and mindset, several years ago when I started talking about shifting your mindset, people went, “What is that?” Now, mindset and mindsets seem to be at the top of people’s minds. When I say mindset, what does that bring up to you?

You have a very different view on mindset and that’s definitely what you want to get across. We have a lot of mindsets that’s a little more on the woo-woo side. You have much more of a mindset in a strategic and tactical way. That is a very different focus. Bringing that across is a good foundational thing that you definitely want at the beginning of your show because it’s going to set you apart from the other shows that are all about mindset.

When I first started talking with my poker coaching clients many years ago about shifting their mindset, they’d go, “How the heck do I do that?” I didn’t go from the woo-woo standpoint. Its practicality on how do you do it. They went, “Tell us about that.” I want to thank my poker coaching clients for being the ones who stimulated me and who said, “This is what we need in terms that we can understand.” It’s not like you can go meditate when you’re in a poker hand and say, “Let me take half-an-hour and go meditate. I’ll come back and play this hand.” They had to be able to do something at the moment fast. That was what the trigger was for creating these in a logical way.

That makes a lot of sense. When you’re starting a brand new show, you have to give a foundational piece of what’s making you different. You want to have defining episodes. When you’re going to be using terms very frequently like mindset or tactics or any of the types of things that you might use again and again, you should do a whole show on them and group a couple of them together if that makes more sense to compare and contrast. That will help your audience to come along and understand a little bit about where you are. Is there anything else?

 

I’ve done so much over the years with interviewing guests. This is the first time that I’ve considered doing most of the shows individually. I wanted to be able to take the training into an arena where I could teach people the processes of mind shifting in a fun and simple way, so they can get out to more people. It’s not that I’m going not to have guests, but I’ve been told that this is what I should do. It would be the best process to get out the foundations.

That’s great for you and I agree. There is a certain type of guests you might want to consider. When you have the goal of a program, a course, maybe even a book, any type of that as a part of the outcome of your show, you want some guests that help people understand what it looks like. You’re way ahead. You’ve been doing this for years. You’re amazing. You’re the expert. You’re on the pedestal. We all aspire to be you. Sometimes the thing in the back of our mind is, “Donna is so amazing. I don’t think I could get there. I don’t know if I should jump in and I should do this yet.” Instead, if we bring someone who’s maybe only a few months ahead of me, halfway there, that I start to see the path for myself, “If they could do that, I could do that.” Whenever we bring guests on for that purpose of demonstrating that, we want people to come and join our programs and we want them to buy into our courses and do that. A great way to have guests is to have guests who are clients. They are clients to talk about why they started with you, what their goals were and how they managed to get themselves there. We want to talk about them so that we can see ourselves in them.

That makes all the sense in the world. When I was working strictly in the poker industry, I would get calls to come on the real radio shows, those brick and mortar radio shows. I said, “If it’s an hour show, I want you to find three poker players that I do not know. They’re not professionals who have a lot of news about them and bring them on one at a time. I’ll spend seventeen minutes with each one of them and we’ll go through a coaching session.” When I first started this, my husband said that I was crazy for doing something where I didn’t know the people, but it was very exciting to go through the process. I said, “You can use any name you want to. You don’t have to tell people who you are because the one thing that I required was that you be transparent.” It was an amazing experience to go through the process right there on-air.

That’s a great technique too. If you’re not bringing on former clients who already know what the process is and they’re happy to talk about how they went through, you might want to do hot seating. A great way with the podcast is to run a contest. It encourages engagement in your community and with your listeners. You do it for quite some time saying, “We’re always interested in doing hot seating.” Have an application form somewhere on your website and send them there. They can apply and they’ll be on a future show. You don’t have to do it very often. You could do it once a quarter or once every couple of months. You take applications in for it. You find interesting people that you want to hot seat. When you do a hot seat on a stage presentation, it always sell the person who hot seated with you. It happens 90% of the time. That person’s likely to buy and their fans are likely to be interested. That’s another thing. It’s a little more work to do it because it’s not always a live event. You may want to plan a specific live stream event in your community to do that live or do it prerecorded. It’s a hot seat without audience participation or audience understanding and then share it later.

I’m glad you said that because I had changed the term hot seat because I only do safe seats.

I definitely think that works for you.

I want the people to know that when they come into the environment, it’s going to be a safe place. It’s judgment-free, blame-free and guilt-free. It’s also whine-free because they’re required to leave the whining at the door.

When you screen through, one of the important things is when you take an application on your website, make sure that you’re getting permission to record everything and share whatever it is. They don’t get a say and you cut stuff out. You can decide to do that later if you felt that something was too personal or inappropriate, that’s up to you. You have a right to anything that was recorded. Make sure that you say that and make sure you give your rules right there before they submit so that they agree to those rules before they even start.

My assistant responded to someone who had expressed an interest to have me on the podcast and their release form was written in such a cutthroat manner. It was crass. He was very protective and he said, “I don’t know if I want to have you on there.” I said, “Respond to them kindly and find out what’s going on.” I read the wording and I said, “They’re going to say that,” but he’s going, “Yes, but it means they’re going to take your stuff and they’re going to sell your stuff.” I said, “No, I don’t think that’s the intention.”

I usually say, “You understand that you’re going to be recorded. There’s no requirement on our behalf to edit anything out. Requests can be made, but there’s no agreement to do that in advance.” If it’s going to be video, make sure that they understand it’s a video, audio and blog and that’s going to be in all three places. That’s all I ever do to keep it simple. If you’ve got your terms for a whine-free zone, you definitely need to put that out there. I put in a lot of times, “This is a non-selling environment.” I’m clear about that. If they sell on the show, I cut it. They don’t get what they wanted anyway if they thought they could slip it in.

I hadn’t realized how to say that, but that’s exactly it. That’s one of the reasons why I’ve been somewhat reluctant to have a good number of guests because it seems they give only a little and start selling most of the time.

That’s why I think, in your particular place, finding the right types of guests that are going to help you with the community that you want to build are not going to be those kinds of people. I don’t have a single show where I take random solicitations for podcasts. I have to have invited them. Sometimes PR firms will suggest people, but most of the time I turned them down. It has to be right for my audience and my show. If I don’t know them, it’s not going to work.

Having people on who would effectively go through a mentoring or coaching session about mind shifting would be appealing in the podcasting arena.

It’d be very appealing. There is this great show that’s about scriptwriters. I don’t remember the name of the show. My brother-in-law who’s in the Hollywood industry and is a writer, when we first started our very first podcast, he was in love with the show. They had this contest that they run once a month. They bring in a few pages of a script. People would submit their scripts in for critique. They would purposely pick one that they felt could resonate and the audience could learn the most from. People were putting themselves out there and there was a little bit of publicity because they’d be talking about their script in the fact that they were writers. They get a little publicity from that. For the most part, they were putting themselves out there to get these guys to review their script at a top-level that they couldn’t have gotten that information otherwise. They wouldn’t have gotten an opportunity to do it. They used to get hundreds of submissions every month and you had to tune in to find out if you were picked. Their listeners stayed listening. If they didn’t pick your script this month, they would roll it over and maybe still pick it the next month. It was a great tool for getting listeners to stick around.

One thing I must ask from the standpoint of mindset and mind shifting, first of all, may I ask you a personal question?

Yes.

In your life and what you’re doing, where do you feel you need the most help with changing your mindset?

Over the years, the biggest shifts I’ve needed is in motherhood. It’s not in my business, it’s not how I feel about everything. I have a 24-year-old daughter and then I have a ten and a five. There’s a big difference between a 25-year-old and a five-year-old. There’s a lot of baggage to coming at motherhood again at an older age. There’s the way we raised them back then and how participating moms were and the way that I am now. I consciously have to say, “They don’t need homemade cupcakes at school now.” It’s the old mom that was the way. That requires a constant and consistent rethinking of the way I look at the mother I want to be.

That is such a great point because what you’re dealing with is exactly the same that older daughters are dealing with their moms. It’s reversing because I have become a helicopter daughter from my mother who’s 93. I think its mind shifting has to do with how you’re dealing with what your reality is because things are constantly changing. I believe that’s the one thing that people need to realize is that things are always changing. When we can determine what’s happening around us and if we can get to that point of being mindful without losing our temper. I’m a mindshift coach. I’ve been doing mind shifting for many years, but I still come across blocks that it’s almost like a 2×4 in the forehead.

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There are things like paradigm stereotypes. There are a lot of these things that go through and that’s probably some of the things you’ll define and debunk in a way as you talk about what you do. I have to look at it as I’m not the same person. My life was not at all the same when I had my first daughter. It’s completely different. I also don’t core value subscribe to helicopter parenting. It’s not how I grew up. It’s not how I raised the first one and she turned out pretty great. That makes it hard too because a lot of parents do that, especially around where I live. I’m like, “That’s not going to be me.” I’m the mom who puts a kid on a plane and sends her to her grandmother’s and it’s okay.

In Mindshift on Demand that can end up being subject-based. It can be subject-based in relationship to motherhood. How do you deal with motherhood at what age? I can see that being a series of podcasts right there.

Yes, those would be great ones. There’s so much navigating we’re doing now in a world that’s different. How are boys being raised? I have a sister-in-law who’s struggling with that. They’re heading into their preteen ages. How do we raise good boys? How do we raise mindful girls and assertive ones? There are always those questions that we’re asking in all different things. How do we behave in the workplace? There are a lot of differences going on.

I think it jumps right back up there in a relationship that came to mind. What’s another issue that people are dealing with regardless of age? It goes back to self-esteem, self-awareness, and self-confidence. That seems to be something that people feel theirs is tarnished based on what’s going on around them. It’s important for people to realize their reality is determined by their perspective. That’s the mind shifting. That’s absolutely critical.

When we let those things that are our differences and it’s human nature to want to be accepted, when we’re out overtly different in some way, I’m overtly different than the other moms, it’s painfully aware when we’re all together. They go, “You’re Vanessa’s mom. I thought it was the other,” my older daughter. That’s the thing. How does that feel to Vanessa? How does that feel to me? You get into that place of perspective and realizing that my self-esteem is not attached to that though. When you can shift to that place, even though it’s right in your face at that time, you will say, “I’m okay.” I know that my daughter loves me and I know that she knows that I love her, so we’re good. Not everybody has the same self-esteem. We have to build it for all ages.

That’s exactly right. It’s interesting that a lot of the processes that I had developed over the years came up because of the game of poker. One of the biggest problems poker players had was they were refusing to fold a hand when they got into it because they felt they had so much invested, even though they knew they had a losing hand.

It’s pot-committed. This is a common entrepreneurial problem. This is going to be a great topic for you because pot-committed is a huge entrepreneur problem. Inventors are the worst. I can tell you that from how many decades of working with inventors.

I developed a graphic that says give yourself permission to fold.

That’s your episode right there.

What’s the best way to close a podcast?

I’m going to do that because we’re heading to the end. I’m going to show you how I close out a show and then I’ll close out the coaching as well. Thank you so much. It was great talking to you.

Thanks.

Everyone, we’ve touched on so many topics. We’ve talked about how to get great guests and make sure that they’re sharing your stuff, make sure that they’re sharing your show. That’s our goal of putting guests on our show. We wanted to look at all of those technical things. We looked at some of the conceptual things as well and making sure that we’re putting all of those things together with a strategy in place. That’s what we’re all about at Feed Your Brand. We’re always looking at the strategic plan for what we do because we don’t want to do stuff that’s a waste of time. We don’t want to do stuff because every other podcaster does it. We want to do it because it has a purpose and it’s right for our show and right for us and for our audience at the end of the day because our show is always in service. If you have any questions, if you want to know some more, if you want to deep dive into Ego Bait™, we’d love for you to reach out to us and you can do that at FeedYourBrand.co or anywhere on social media @FeedYourBrand. If you have a suggestion, a concept, something you’d like to talk about in an upcoming episode, then please share that with us there as well. This is Tracy Hazzard and I look forward to hearing from you. I look forward to talking with you again on Feed Your Brand.

That’s how I would do closing the show. I gave it a little framework. I gave it a little relevance. I encouraged engagement with the audience and I gave them the few places in which to go. It’s super simple, not complicated, I don’t have to remember a lot. I remember my website and my social media profiles. If you prefer a specific social media like Instagram or Twitter, you can suggest that up, whichever one you’re on personally, that’s usually the one to represent at the end of your show. Your outro will have where to find you. It will have all that information as well, the prerecorded outro with the music and the voice-over, but when it’s you are personally closing out the show, it’s your invite. Normally, if it wasn’t Feed Your Brand, I would have invited them to Linkedin because that’s where they communicate with me directly. The way we do Feed Your Brand, we do it as a team. It makes more sense to send them to the website and send them to any social channel because there’s always at least one team member on every social channel. That one works for us there.

As always, you can catch these live both on Facebook Live, which is in the Brandcasters! group on social media. It’s a private group for clients only. If you’re not in the group already, you can apply to it and Alexandra will accept you. Reach out to Alexandra and she’ll send you the link straight through to it so you can go straight in, invite yourself in and get an invite directly from us for it. If you’re busy and you’re traveling and you don’t have time to log into Zoom, you can do it there. The only problem is you do have to type all your answers or all your questions. It’s a little bit cumbersome and that’s always hard for people. We don’t always get a lot of comments on that, but a lot of people watch that on the replay because it usually takes about a week for us to process this and put it up into the resources section on Podetize. In the live stream, we thought that it was most helpful to have it in there. It’s for the people who want to watch it on replay. We do monitor the comments there. If questions come up we can answer that. Anytime in between coaching calls, if you have any questions, you can reach out to Help@Podetize.com. Use the little chat function that’s on the bottom of the dashboard when you log in.

We like to cover advanced topics. If you have any suggestions or anything that you’d like to hear, we’re always looking for new topics. When we get a lot of requests for things, we absolutely turn it into an episode, but we’re always happy to cover topics ahead of time for you. Even if you can’t be on live, send us your question and we’ll be happy to answer that on-air for you too.

Thanks, everyone. I’m glad you joined me. I’m glad I could take over the tech call for a change and have a little bit of fun with you. I am traveling so much that I keep missing out on all our coaching. It’s my absolute favorite to connect with all of you and hear what you’re working on. If any of you have any other questions, please make sure to reach out to us at Help@Podetize.com. We’ll see you again. Take care.

 

Important Links:

• Help@Podetize.com
• Mindshift on Demand
• FeedYourBrand.co
• Podetize

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