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FAQ

Frequently Asked Questions

Client Portal Questions

How to get/reset password on the portal?

Please email help@podetize.com requesting a password reset.

How do I change my log in email?

The location to update the email under is under ‘My Profile’. Hover over the person icon on the top right corner of the portal and the option will appear.

Launch Questions

How long does it take to launch a new podcast from start to finish?

It typically takes 4-6 weeks to launch a podcast with Podetize depending on the number of changes that need to be made, the flow of communication, and the timeframe in which episodes are loaded into our client portal.

The first few steps take a while because we are producing graphics and audio files that will be used as components in the episodes you are recording and uploading.

Changes to graphics can take 24-48 hours, changes to scripts (show description, intro/outro) can take 2-5 days. If the communication is clear and the graphics and other elements are approved quickly, we can get a podcast launched sooner.

You can download our launch timeline below.

DOWNLOAD PORTRAIT | DOWNLOAD LANDSCAPE

*Please note podcasts launched independently take 1-2 years on average if they even launch at all…

What will you need from me to get my podcast launched?

All podcasters complete an intake form and 15-minute exercise.

Podcasters provide the following: contact emails address(es), host(s) name(s), website and hosting login information, logo or branding guide if available, and high-resolution headshot of the host(s).

Podcasters provide feedback regarding graphics, music, and scripts for show description and intro/outro as well as choosing a voice-over artist.

Podcasters record and upload episodes and it’s recommended they advise us of changes to episodes as soon as possible before publishing.

*This summary of requirements is subject to change and all expectations or requirements will be outlined during each podcaster’s onboarding meeting.

Can I use a popular song as the music for my podcast?

It is so tempting to use a popular song or artist for your podcast music. Although it would be awesome to “Who Are You? by The WHO as a song for your podcast, you cannot use any song without purchasing a music license for it. Music license costs can be anywhere from $50-$10,000 or more per year depending on how popular the song is and who the artist is. For this reason, most podcasters do not use well known songs and choose to use royalty free music option. Royalty free music often has a one time fee for lifetime use of the song.

If you purchased one of our podcast set-up packages we will be buying the music for your podcast on your behalf. We choose music from premiumbeat.com because they offer a one time payment for lifetime use of the song. All the music that we provide to you will be royalty free. We can pull more music options if you do not find any you like in the first batch. If you do not find any options to your satisfaction on premiumbeat.com we can discuss using a different royalty free music company on a case by case basis.

Tom & Tracy discuss this topic on great detail in our Feed Your Brand Podcast. If you would like to learn more please check out the episode here: https://feedyourbrand.co/do-i-need-to-be-concerned-with-music-rights/

Do I need any sort of consent on interview booking pages?

This is a great question, and there are many options to this and no absolute hard and fast rule. 

Many podcasters don’t ask their guests to formally consent to be recorded and published on their podcast. They assume that because a guest agreed to be a guest on their show and willingly participated in a recorded discussion or interview, they agreed to it and didn’t need any formal agreement. 

Here at Podetize, we highly recommend that you make this very plain and formally ask your guests if they are willing to be recorded and for the recorded audios and videos to be published out there in the world. 

Here are simple but good ways to do it.  

One way is if you’re using a booking calendar link to schedule a guest to meet with you on zoom or any other service to be recorded, we recommend that you have them fill out a form with their name and contact information, bio, headshot, and things that you may want to use to promote the episode or in other collateral material created for the episode or that you may want to provide to your producer. When you collect that information, you can also have a statement with a checkbox to acknowledge that they will be recorded and that the material will be published as a podcast and a video. 

We want to be very clear here though that Podetize is not providing legal advice for you. This is a suggestion and a recommendation. There are many ways that you could say this and have a release. If you want to have a more formal release, certainly there are ones that you can provide that’s an actual PDF document that they can sign and return to you. We find it’s a little easier to get that consent when they’re booking their appointment because they’re excited about being a guest. They’re in their happy place, and things are going well. It’s at the beginning of a relationship, and it’s much easier to get them to check that box. 

Another thing you can use as an additional measure of at least notification to a guest that they’re going to be recorded is if you use a tool like Zoom to record. You can configure it so that when somebody enters your Zoom room, they are warned that the call is being recorded, so they can never claim at a later date that they had no idea you were recording. 

Be upfront and transparent about the fact that you’re recording. This is the best policy. With hundreds to thousands of interviews every month that we produce a Podetize, we have never had anybody complain that, as a guest, they were not properly informed. As long as you do it right, it should work for you. 

Figure out what kind of statement or method you want to use to request that consent or to advise people they’re going to be recorded. Get their formal consent in whatever way you’d like, and you’ll have much fewer headaches down the road.

Here is how we word it on our booking calendars for Feed Your Brand.

What is Ego Bait™?

Respect and recognition create attraction to you and your brand. Your podcast is one element that supports and makes a statement that you KNOW something, have EXPERIENCE, and are willing to share WISDOM with your listeners.

I guess you might be wondering what is a sure-fire way to encourage and get guests to share the episode with their followers?

Let’s look at what has been tested and what has worked best to increase podcast sharing activity and engagement.

I would like to introduce you to a great term to describe an effective tool to get people to click. It is an image, quote, and testimonial all wrapped up in one.

We call it Ego Bait™.

Here are some of the details that create the engagement that Ego Bait™ provides:

  • Picture
    • Both your image and your guest’s image will appear side-by-side. Guests are more likely to share the image when they feel they are not just promoting themselves.
  • Quotes
    • An impressive comment about your guest.
      • Something you said that features their expertise and benefit to your listeners.
      • Something you learned that impressed or surprised you.
      • NOT be a recitation of their tagline or resume.
  • Embed Code
    • The image is emailed to your featured guest through our system. The HTML code is included for ease of embedding on your featured guest’s website.
      • They simply will copy and paste the code into their press or media page. The code will auto generate the image and link it back to the blog post for that episode.
  • Ease of reposting
    • Ego Bait™ is an all-in-one brand or product imprint that is easy to share and repost.

For a deeper understanding of the value and use of Ego Bait™ please check out Tom & Tracy’s podcast episode. For more about Ego Bait™ click here to view the client coaching webinar. The links are listed below as well.

Examples of Ego Bait™:

 

Why Use Ego Bait™?

A podcast where you have a guest being interviewed is an ideal situation for ego bait. When we’re talking to guests, we don’t use that term and tell them we’re baiting them into sharing, but what we’re doing is incentivizing them to do it.

Ego bait is one of the images we create here at Podetize as a part of episode production. It is usually a square graphic image that has the host and the guest’s headshot on it. Some clients prefer a different proportion, and we can accommodate that upon request.

The graphic image is designed in alignment with the show, the colors, or the logos. The most important part is it contains a written quote of something the host said about the guest(s) that’s very flattering, something that makes them look really good. If there isn’t an appropriate quote like that from that particular episode, it could be something brilliant that the guest said during the episode. We find it works a little bit better if it’s something that the host said about the guest.

On the day the episode publishes, our Podetize Client Portal will trigger an email to the guest thanking them for being on the show and informing them of the publish date. The email also contains the links to the podcast, blog post, video (if there is one), and any other social media asset they may use to share the episode.

One of these links is to this ego bait graphic. Once the guest sees it they almost always share it because it says, “Hey, world, look at me. I was on this podcast.” At the same time, it also says, “Hey world, look at this podcast.” So it’s a win-win. It gives them exposure and it gives the podcast exposure to the guest’s followers, audience, or list.

Aside from the graphic image, there is an HTML embed code also included in the email with instructions on how to use it. If they copy that text and paste it onto one of the pages of their own website – whether it be their About page, a media page, a press page, or any page – the ego bait embed code displays that ego bait image on their website. Now that ego bait image doesn’t actually exist on the guest’s website. It exists on the host’s website. The image is clickable, so when anybody visits their website and they click on that ego bait image, it opens a new tab the blog post for that episode on the host’s website.

Another really important thing the ego bait does is it creates what’s called a backlink from the guest’s website to the host’s website, which is another important factor in website ranking. The more backlinks, the more powerful a website is, the more people are going to visit that website from other websites.

Ego bait is a wonderful thing. If it’s done right, it’s a win-win. It incentivizes others and baits them to promote your show and help get you more exposure.

For a deeper understanding of the value and use of Ego Bait™ please check out Tom & Tracy’s podcast episode. For more about Ego Bait™ click here to view the client coaching webinar. The links are listed below as well.

Examples of Ego Bait™:

 

What is the difference between the Host Notification and the Guest Communication?

Host Notification is sent to the Host Email for the podcast and anyone else provided to be copied upon completion of the episode’s production. This is usually 10 days after we received the episode request. This email will contain all links needed to review the work Podetize has completed for each episode.   If episodes are submitted sooner, we will do our best to also get ahead so the host notifications can be sent sooner.

Guest Communication is a system Podetize uses to send episode notifications to the guests of the episodes. The host and anyone copied on the above Host Notification will also be copied on the guest emails. The email and name of the guests are provided upon submission of the episode.

The email is sent to the guest between 7-9 am PT the morning the episode aired. A second reminder email is sent 7 days later. We can manually trigger these emails in real-time (upon request) and the reminder can be disabled.

The email template we use, unless modified by the podcaster, is below. To make changes to the Host Notification or Guest Communication for your podcast, please reach out to success@podetize.com or your personal Podcast Success Coordinator.

The parts in red will change according to the specific episode. Please do not remove those red items unless the guest should not receive that item.

——-

Hi {{GuestName}},

Thank you for taking the time to do an interview with {{HostName}} for {{ShowTitle}}.

The blog post for your episode can be found here: {{BlogPostUrl}}

You can download the unique graphic images for your episode here:

{{SquareImageUrl}}

{{BannerImageUrl}}

{{EgobaitImageUrl}}

Please use the graphic images and blog post link to share the interview with your network.

Additionally, you can paste the following HTML code on the press page of your website, or any other page you prefer. ***Be sure to paste this code in a text tab or field on your website.***

<a href=”{{BlogPostUrl}}” target=”_blank” rel=”noopener”><img src=”{{EgobaitImageUrl}}” /></a>

This code will display the unique image with a notable quote from your interview and automatically link to the episode blog post. If you need help with this code or would like more information about how to properly use it, feel free to contact info@podetize.com.

Your episode has also been posted on Apple Podcasts, Google Podcasts, Spotify, and other listening apps, you can find it by searching {{ShowTitle}} in your favorite app, or by clicking this link to Apple Podcasts or this link to Google Podcasts.   While you are in Apple, rating and reviewing this show would be a great way to thank us for the publicity.

Feel free to contact me at any time if you have questions, concerns, or would like to come back for another podcast interview in the future.

Best regards,

{{HostName}}

How can I make changes to episodes I've already submitted?

Step 1) Login to cp.podetize.com
Step 2) Select Episodes
Step 3) Click the 3 dots to the left of the episode you would like to make changes to
Step 4) Select edit request
Step 5) Make changes and click Save

All changes made through the edit request function will be automatically relayed to the production team in real time.

Why You Should Nod And Not Comment When Recording A Guest Interview Podcast

Expressing agreement is a natural reflex when having a conversation or doing an interview with someone. But when it comes to recording a guest interview podcast, there are right and wrong ways to go about this. Tracy Hazzard explains why a visual encouragement rather than an audible one is better when recording a guest interview. She also gives tips on how to add value and better highlight your guest’s response and when. Get your dose of helpful podcasting tips in this installment of the Feed Your Brand Podcast. Learn More

Social Media Questions

Do you have social media graphics guide?

Yes!

What are the best content sizes or ratios for Facebook?

What are the best content sizes or ratios for Instagram?

What are the best content sizes or ratios for LinkedIn?

What are the best content sizes or ratios for Pinterest?

What are the best content sizes or ratios for TikTok?

What are the best content sizes or ratios for Twitter?

What are the best content sizes or ratios for YouTube?

Post-Production Questions

Why does Podetize use Verbal SEO Posts (Transcriptions)?

We have learned over many years of producing podcasts that podcast episodes are only searchable by the text in their titles and descriptions. What is said within the audio of the episode is blind to those search engines.  

At Podetize, we have developed a process that we call Verbal SEO Post-Production. The main body of the text is a transcription or starts as a transcription of the episode’s audio file. The transcript goes through many stages of cleaning to improve its quality from the automated version that is initially generated.

Additionally, we clean the transcript up for search engine bots. The post wouldn’t say, “Tom said this, and the guest named Colin said that,” because Google wouldn’t like that very much. We do it a little differently and distinguish between the two speakers to make it easier to read the text. This puts everything in a condition that Google appreciates and is able to serve up to people in their search results when a user searches on something in alignment with what was said in the podcast episode.  

There’s so much more to our blog posts than just the text, but that is the foundation. By converting your podcast MP3 file into written text and creating a blog post, we unlock all these wonderful keyword phrases that you and your guests say in your episode that otherwise would be blind to searches in Google.

We’re casting a wide net for you to be found by more people who don’t know who you are and maybe didn’t know you had a podcast, but they’re searching in Google for something that matches up with what was said in one of your episodes. 

How Important Is Blogging Previously Published Episodes?

A listener who is facing a challenge, not sleeping well, or generally just looking for answers to their pain points usually turns to Google. The keyword value of blogging previously published episodes unlocks your website to be found by these potential listeners. If you’re an existing podcaster who has published 50, 100, or sometimes 200 or more episodes but either lack episode posts or only have short or concise summary posts on your website start blogging your previously published episodes. That is, convert those past episodes into Verbal SEO Posts.

Why is there a filler or stock image on my episode art templates?

In the process of preparing to produce episodes for every new Podetize customer, we create several different graphic templates. Some of these use an image that changes with every episode as a part of them. 

What we’re doing when creating the template at the very beginning is creating an overall graphic design in alignment with your show brand colors, name, and logo, but the entire graphic is not all about your show logo. It’s an ingredient of the graphic to brand the whole image, especially the main episode art for each episode which is a big banner image. There’s also a square version that has fonts and colors, different graphic elements, and usually, your show cover art within them with it. It’s only a portion of the image.

The rest of the image, especially the background of the image or the dominant element, meaning the larger portion of the image, is an image that changes from episode to episode. It is not the same every time, and there’s a reason for that, which we’ll go into in another FAQ. It’s all about getting more clicks or engagement when you share these things on social media, or your guest shows them.   

In the very beginning, when we’re creating these graphic templates for you, our staff don’t necessarily know or are not familiar enough with your show to choose a background image that is completely in alignment with your show or your preferences of images you’d like to use.  

So initially, our graphic team chooses any stock image that is loosely representative of something they think might be in alignment at that time. We want to be very clear that this is only a placeholder. When you review these graphic templates for your episode art and other elements of your show in the early stages of our relationship – what we call onboarding your show – when we’re preparing to produce your episodes in the near future, we ask for your understanding and flexibility about reviewing these templates and not scrutinize that placeholder image too much.

Please understand that image changes from episode to episode. As we go through onboarding and producing your first couple of episodes, we will get to know you better, your style and preferences with these images, and what would be more in alignment with how you would like your show and your episodes to be represented.  

We hope this makes sense and helps you understand a little bit about why we put a placeholder stock image within these episode templates in the early part of our relationship for you to review.  

 

2) What is the purpose of stock images on episode art in my blog? 

The episode art graphic for your blog post represents your podcast. It is probably the most viewed graphic associated with each episode. That is why it is incredibly important. It is shared on social media, especially when the blog post’s web address or URL is shared on Facebook, LinkedIn, or any social media platform. That platform goes to look at the blog post and pulls this episode art graphic and uses it to display for the social media posts, so it is the most visible and most important visual element.  

It is very important to ensure that every episode’s art graphic is different and does not look the same from one episode to another. We’ve learned this over six years of experience of not only producing episodes but promoting them on social media and seeing the engagement they get.  

The old-school way was you had an episode art that was a graphic template. It was all about you as the host and your brand. It was the same every time. Perhaps some texts on the title changed, or a guest’s name was written, but it was very much the same graphically every time.  

What happened over weeks and months of posting those on social media is that the people scrolling through those social media feeds don’t read as quickly as their eyes make a judgment based on the shapes, the colors, and what they see visually. And so they scroll and say, “Oh, I’ve seen that,” and keep scrolling and stop paying attention to it. 

We have found that it works much better to have a unique image that aligns with the major topic or subject being discussed in the episode. If you’re interviewing somebody about creating a sales funnel on your podcast, there might be an image related to ClickFunnels, or something related to that sales process. If you’re interviewing a patient about a certain type of chiropractic care, there may be an image of somebody’s X-ray of a spine or anything related to a discussion about chiropractic care.  

Where we’re going here is to have the major image be unique. Every time people scroll through their feed or even through your own blog on your website, they will see the thumbnail images of every episode and their title and description. 

It’s not the title and description or reading those first couple of sentences that stops them and gets them to click. It’s what they see visually in that image as they’re scrolling. It’s very important to have it unique every time.  

For every episode, we would love it if every customer, including you, had unique images to provide that are related to the subject being discussed. We will use and incorporate them with your episode art template that has your colors, fonts, and show logo within it as an ingredient of that image.  

We belong to every photo service on earth, including Shutterstock, where we get images from. They are technically a stock photo that somebody else could also buy and use on their website. But we make them uniquely yours by adding your show brand, colors, fonts, and the titles of the episodes with the guest names. That will make people stop and find out what it’s about, so they’ll check out the podcast. They’re going to click to listen or watch the video, to read, and to find out more. That image is very important.  

However, most clients don’t take the time to provide this relevant image. That’s why we use a stock image. We prefer if we didn’t have to. Still, if clients don’t provide a more original or relevant image, we choose a stock image because that is still in your best interest to show the listener or viewer what’s in it for them to listen to your episode.  

We hope this has been helpful. 

What should a Podcaster keep in mind when submitting Ego Bait™?

When submitting your episodes keep in mind the elements of Ego Bait ™:
  • Quotes:
    • The introduction of your guest can be used as the Ego Bait ™ quote to create impact and consistent messaging.
    • Caution: refrain from reciting their resume – the audience is listening and value your view on their expertise, in your market, and to your audience.
    • When submitting your featured guest info, you may include the quote to use in the Ego Bait ™ quote field within the client portal. If you do not indicate a quote for us to use, don’t worry; we will find one for you.
  • Image:
    • The guest image and name will be the ones you provide to us in the appropriate areas in the client portal.
  • Review:
    • You are able to request changes, change the quote, check the spelling of the guest’s name, etc. prior to the episode airing.

What is Ego Bait™?

Respect and recognition create attraction to you and your brand. Your podcast is one element that supports and makes a statement that you KNOW something, have EXPERIENCE, and are willing to share WISDOM with your listeners.

I guess you might be wondering what is a sure-fire way to encourage and get guests to share the episode with their followers?

Let’s look at what has been tested and what has worked best to increase podcast sharing activity and engagement.

I would like to introduce you to a great term to describe an effective tool to get people to click. It is an image, quote, and testimonial all wrapped up in one.

We call it Ego Bait™.

Here are some of the details that create the engagement that Ego Bait™ provides:

  • Picture
    • Both your image and your guest’s image will appear side-by-side. Guests are more likely to share the image when they feel they are not just promoting themselves.
  • Quotes
    • An impressive comment about your guest.
      • Something you said that features their expertise and benefit to your listeners.
      • Something you learned that impressed or surprised you.
      • NOT be a recitation of their tagline or resume.
  • Embed Code
    • The image is emailed to your featured guest through our system. The HTML code is included for ease of embedding on your featured guest’s website.
      • They simply will copy and paste the code into their press or media page. The code will auto generate the image and link it back to the blog post for that episode.
  • Ease of reposting
    • Ego Bait™ is an all-in-one brand or product imprint that is easy to share and repost.

For a deeper understanding of the value and use of Ego Bait™ please check out Tom & Tracy’s podcast episode. For more about Ego Bait™ click here to view the client coaching webinar. The links are listed below as well.

Examples of Ego Bait™:

 

Why Use Ego Bait™?

A podcast where you have a guest being interviewed is an ideal situation for ego bait. When we’re talking to guests, we don’t use that term and tell them we’re baiting them into sharing, but what we’re doing is incentivizing them to do it.

Ego bait is one of the images we create here at Podetize as a part of episode production. It is usually a square graphic image that has the host and the guest’s headshot on it. Some clients prefer a different proportion, and we can accommodate that upon request.

The graphic image is designed in alignment with the show, the colors, or the logos. The most important part is it contains a written quote of something the host said about the guest(s) that’s very flattering, something that makes them look really good. If there isn’t an appropriate quote like that from that particular episode, it could be something brilliant that the guest said during the episode. We find it works a little bit better if it’s something that the host said about the guest.

On the day the episode publishes, our Podetize Client Portal will trigger an email to the guest thanking them for being on the show and informing them of the publish date. The email also contains the links to the podcast, blog post, video (if there is one), and any other social media asset they may use to share the episode.

One of these links is to this ego bait graphic. Once the guest sees it they almost always share it because it says, “Hey, world, look at me. I was on this podcast.” At the same time, it also says, “Hey world, look at this podcast.” So it’s a win-win. It gives them exposure and it gives the podcast exposure to the guest’s followers, audience, or list.

Aside from the graphic image, there is an HTML embed code also included in the email with instructions on how to use it. If they copy that text and paste it onto one of the pages of their own website – whether it be their About page, a media page, a press page, or any page – the ego bait embed code displays that ego bait image on their website. Now that ego bait image doesn’t actually exist on the guest’s website. It exists on the host’s website. The image is clickable, so when anybody visits their website and they click on that ego bait image, it opens a new tab the blog post for that episode on the host’s website.

Another really important thing the ego bait does is it creates what’s called a backlink from the guest’s website to the host’s website, which is another important factor in website ranking. The more backlinks, the more powerful a website is, the more people are going to visit that website from other websites.

Ego bait is a wonderful thing. If it’s done right, it’s a win-win. It incentivizes others and baits them to promote your show and help get you more exposure.

For a deeper understanding of the value and use of Ego Bait™ please check out Tom & Tracy’s podcast episode. For more about Ego Bait™ click here to view the client coaching webinar. The links are listed below as well.

Examples of Ego Bait™:

 

What is the difference between the Host Notification and the Guest Communication?

Host Notification is sent to the Host Email for the podcast and anyone else provided to be copied upon completion of the episode’s production. This is usually 10 days after we received the episode request. This email will contain all links needed to review the work Podetize has completed for each episode.   If episodes are submitted sooner, we will do our best to also get ahead so the host notifications can be sent sooner.

Guest Communication is a system Podetize uses to send episode notifications to the guests of the episodes. The host and anyone copied on the above Host Notification will also be copied on the guest emails. The email and name of the guests are provided upon submission of the episode.

The email is sent to the guest between 7-9 am PT the morning the episode aired. A second reminder email is sent 7 days later. We can manually trigger these emails in real-time (upon request) and the reminder can be disabled.

The email template we use, unless modified by the podcaster, is below. To make changes to the Host Notification or Guest Communication for your podcast, please reach out to success@podetize.com or your personal Podcast Success Coordinator.

The parts in red will change according to the specific episode. Please do not remove those red items unless the guest should not receive that item.

——-

Hi {{GuestName}},

Thank you for taking the time to do an interview with {{HostName}} for {{ShowTitle}}.

The blog post for your episode can be found here: {{BlogPostUrl}}

You can download the unique graphic images for your episode here:

{{SquareImageUrl}}

{{BannerImageUrl}}

{{EgobaitImageUrl}}

Please use the graphic images and blog post link to share the interview with your network.

Additionally, you can paste the following HTML code on the press page of your website, or any other page you prefer. ***Be sure to paste this code in a text tab or field on your website.***

<a href=”{{BlogPostUrl}}” target=”_blank” rel=”noopener”><img src=”{{EgobaitImageUrl}}” /></a>

This code will display the unique image with a notable quote from your interview and automatically link to the episode blog post. If you need help with this code or would like more information about how to properly use it, feel free to contact info@podetize.com.

Your episode has also been posted on Apple Podcasts, Google Podcasts, Spotify, and other listening apps, you can find it by searching {{ShowTitle}} in your favorite app, or by clicking this link to Apple Podcasts or this link to Google Podcasts.   While you are in Apple, rating and reviewing this show would be a great way to thank us for the publicity.

Feel free to contact me at any time if you have questions, concerns, or would like to come back for another podcast interview in the future.

Best regards,

{{HostName}}

How can I make changes to episodes I've already submitted?

Step 1) Login to cp.podetize.com
Step 2) Select Episodes
Step 3) Click the 3 dots to the left of the episode you would like to make changes to
Step 4) Select edit request
Step 5) Make changes and click Save

All changes made through the edit request function will be automatically relayed to the production team in real time.

Why aren't my posts showing all Green in Yoast SEO Plugin?

We rarely see a blog post that is able to achieve all greens from Yoast’s analysis and remain authentic and organic. We have done numerous tests with the plugin and are confident that our strategy achieves the best possible SEO results even with a few red flags from Yoast.

Yoast is a program that is created by individuals not associated with Google. We make it our top priority to stay on top of SEO algorithm changes on a regular basis. As things change we make adjustments accordingly. Since we do not make the Yoast plugin we cannot say how up-to-date on the algorithm changes they are. We believe it is safe to say their plugin is not updated in real-time to the latest SEP rules. Yoast is however great at letting you know if the metadata for the post is configured properly for Google, which is the main reason we use it. As you can see on the posts the metadata configuration is green.

In our experience, it is more important that the content is authentic and organic rather than for it to artificially improve the content of the post as Yoast recommends to improve readability. This aspect of a post is subjective so we do not change our work if readability is not great as long as the client is happy with the post layout.

What is the purpose of the Yoast SEO Plugin?

Yoast is a program that is created by individuals not associated with Google. We make it our top priority to stay on top of SEO algorithm changes on a regular basis. As things change we make adjustments accordingly. Since we do not make the Yoast plugin we cannot say how up-to-date on the algorithm changes they are. We believe it is safe to say their plugin is not updated in real-time to the latest SEO rules. Yoast is however great at letting you know if the metadata for the post is configured properly for Google, which is the main reason we use it.

Is it beneficial to add episode numbers in the title field (Episode # and/or Season #)?

Episode number and season number are predetermined fields for all podcasting apps and hosting platforms including Podetize. That means that even if the episode number and title are set properly within your hosting account those items will not appear within the title area unless it is written into the title field.

The Season and Episode number fields are only seen within Apple Podcasts when the user is already a subscriber. All non-subscribers would not see this information although the episode order will adjust to organize the episodes under the subheading of each season with the newest season first.

The only way to ensure all apps will display the season and or episode number is to type it into the title text field for each episode. We do NOT recommend this as it can negatively impacts search and listenership since it pushes the topic title text to not be viewable on most apps’ title truncation settings.

Apple also does not recommend adding season or episode numbers to the episode titles. They would prefer the field they have configured for this information is what would be used to convey the information within their app. The search algorithm on Apple Podcasts is also affected by this since Apple wants to discourage such title formats.

What is the purpose of the Caption Header?

The key term you see before the colon in the captions is the focus keyphrase for the episode.

This is to support the Verbal SEO of the Episode’s Magazine Post. We can set your procedures to remove this keyword phrase; however, it will negatively impact the SEO of the page/post.

Recording & Equipment

What is the best Microphone?

After lots of testing, we find the ATR2100 & AT2005 are the best for both quality and cost-effectiveness.

ATR2100 USB Test Audio


 

I’m going to talk about a combination. I’m combining two different microphones from one manufacturer into this next section because they’re essentially the same microphone. One’s a retail version and one is a commercial version. There are a couple of differences in what comes in the box and a slight difference in price, but they’re very similar microphones. The first one is called the ATR2100. The AT is for Audio-Technica, who is the manufacturer or more of the importer of this. It’s a company out of Massachusetts, although these are made in China. They import them. The ATR2100, the last time I checked the price on Amazon was $69.99. It’s $10 more expensive than the last microphone I was talking about. Similarly, it’s a cardioid dynamic microphone. It’s silver in color. The retail packaging is very plasticky as though it is meant to hang on a rack in the aisles at Target or Best Buy or something. It has that little metal piece sticking out from the pegboard that you’re going to hang these on. It’s that type of packaging. The plastic packaging is cheap. It may be part of the reason why it’s a little less expensive than the commercial version, which is indifferent packaging…LEARN MORE

Which recording program is best?

We recommend using Zoom to record. We have found it is the easiest program for podcasters to use.

DOWNLOAD THE ZOOM RECORDING CHECKLIST HERE

Download and print out the Recording Checklist. If you will record using a different process or software, then make up your own Checklist and print it out for you to have on hand each time you record a podcast.

How do I set up my recording equipment?

Please set up your equipment, Microphone, headphones, and try to test on your computer using Skype or Zoom.

Make sure your computer’s hardware settings, and Zoom, are adjusted and set for using your microphone.

Performance Questions

How can I better position myself on iTunes?

It has mostly been regarded that in order for your podcast to be a tremendous success, it has to land to a prestigious spot in the New and Noteworthy section on iTunes. Getting there used to be a lot easier until certain modifications have been made. In this episode, we take a deep dive into iTunes, and how you can better position yourself on it. We want to discuss if there’s any specific algorithm or metrics as well as a general marketing campaign to get there. We also want to talk about this so-called “gatekeeper” at iTunes who calls the shot of who can get featured.

More Information

How can I up improve my guest strategy?

Podcast usage increased dramatically over the last five years, you might want to think about leveraging your podcast to grow your business or brand. One way to do that is to up-level your guesting strategy. In the podcasting business, having the right guests empowers your show. Tracy Leigh Hazzard highlights the four different types of podcast guests you might want to include in your guest finding and vetting strategy. Incorporate one or all of these different types of guests and watch it increase your listenership and boost your show.

More Information

How do I drive more traffic to my website?

There are many ways podcasters can drive more traffic to their website and get others to drive traffic to your website. Some are simpler and easier, while others may be a little more challenging.

1. Don’t Recite Website Address Within The Episodes’ Audio.

As podcasters, we have regular listeners following our show. In every episode, we speak to them directly. We see many rookie podcasters make errors where they’re reciting web addresses of other sites that they’re talking about within the episode. They may mention another website and spell out the URL for their listeners to type it in and go directly to that website, or they allow their guests, if they have guests on the show, to do the same. That is something you can change immediately to help drive more traffic.  

We recommend not to recite other web addresses and instead give your listeners one website to remember – YOURS! The listeners may be driving or at the gym or walking their dog while listening. They’re not always going to be able to write down a web address recited. They would have to go back and listen later. Alternatively; by giving listeners only your website to check out the latest episode, they’re going to find links to anything you mentioned. 

If you don’t have a website, you should probably see the FAQ item about “Do I Need a Website?” because the answer is yes. Your website will be the resource and hub of information for your listeners. When you let your listeners know where they find anything related to anything you discussed, it will drive more traffic to your website.

There are also many other things that you want to be aware of within your podcast hosts as well.

2. Check Your Podcast Hosting Platform’s “Episode Web Page URL” Usually Found in The Advanced Settings Area

If you’re hosted on Podetize, there is an official web URL that you can have in your RSS feed that lets the world know where your website is. Additionally, each episode has its own individual episode web page URL. We recommend you do have a blog post on your website for every episode. If you work with Podetize, we create blog posts for our customers, but that link should be right within the episode information on your hosting platform so people can go right to the post on your website to get any more information from any app they choose to listen through. 

2. Check Your Podcast Hosting Platform’s “Podcast or Show Web Page URL” Usually Found in The Show Settings Area

Another common rookie error with new podcasters if they’re hosted on another platform like Podbean or Libsyn is that those platforms create their own webpage on their website for every Podcast or Show. Hosting platforms try to pitch this to their customers as a great value because you don’t have to have your own website. In reality, all they’re doing is helping themselves and get more web traffic to their own site using your podcasts. They’re stealing your authority. They default the web address for the podcast itself to their website. Make sure if you’re hosted on another platform, you go in and change it to your own because that again will bring more traffic to your website.  

3. Backlinks – Ego Bait

Another way to drive traffic is using backlinks from other websites. If you’re a Podetize customer, we create something called “ego bait.” It is a special graphic image. We provide information to your guests when we’re producing your episodes that give them a little HTML code they can put on their website that populates an image with a quote of something you said about them that’s very flattering, and it links back to your website. That creates a backlink. That way, anybody who visits their website and sees that as they click on it, they’re going to open a new tab and be on your website. Backlinks are a very good way to get more traffic to your website. It also helps the ranking of your website.  

4. Posting on Social Media

Another way is social media posts. Most of us podcasters are creating posts on social media to raise awareness of our latest episode that it’s been published and where people can go listen. All of those social media posts should be linking back to your website, not directly out to Apple or Spotify. Don’t send people from some of the largest websites on the internet – Facebook, LinkedIn, or Instagram – to another website. Make them go through yours first. So you have a post on your website for each episode, have that post be where you send people. It doesn’t matter what you’re posting. You could post the blog post URL for that episode, and it will automatically link back to your website. But even if you are posting an image or a quote or something else, be the first person to comment in your own post and put a link from there to the blog post on your website, which is where they can listen to the episode first.  

Now, if they are already podcast listeners and have a favorite listening app, they’ll find it there and listen. But it’s very convenient to go to your website, to that landing page. They can use a track player or play it right there. If it’s a video, you can embed the video there. All your social media posts need to have links back to your website.

5. Call-To-Actions

Other simple things you can do within your podcast are calls to action that foster listener engagement. You can invite your audience to engage with you. That way, you’ll hear from them, and you’ll get more loyal listeners. You can ask them questions or ask them to respond with their thoughts. You could provide a poll. Just because you’re reaching out to people on social media does not mean you need to receive their answers or their outreach on social media.  

Always have a landing page or send them to the podcast page on your website, some specific location from social media, that’s on your website where they’re going to answer a question you’ve asked them, or they’re going to ask you a question to answer, or they can take a poll or fill out an assessment. There are several different ways to engage people, but do it on your website. Do not just send them out elsewhere to do it or let them do it on social media.  

If you’re a newer podcast, you might want to solicit your audience to leave a review on Apple or Podchaser, but invite them to leave a review, reward them for doing it, ask them to screenshot their review after they post it, and then email it to you or go to a landing page on your website and fill out a form and upload that so that you’re bringing them to your website. When you get them to communicate directly with you, it adds them to your email list, and you provide them some value. Perhaps you can enter them in a draw and they receive something. Maybe you have a free chapter of an upcoming book that you could give them, a white paper for something, or a checklist. You could create so many things that don’t have to really cost you any money to give them a reward for giving you a review. It’s another way to get people to your website.

6. Episode Blog Posts

Let’s talk about some things that require a little more work and heavy lifting if you’re not already doing it. And that is to create a blog post for every episode. You need to do this, even if it’s just some highlights, a summary of what took place, or a summary of important links.  Again, people don’t always have the time or the interest to write down web addresses while exercising or driving. If you recite that URL in your episode, they’re not going to remember it. They’d have to go back and listen to it when they’re not driving. Just make them remember your website. They’re going to hear it on every episode, so they’ll remember it and go there. I repeat, create a blog post for each episode.  

On the podcast page, you can have a feed of those blogs. The latest one always shows up at the top. That’s where they go to get any of the links. Remember, the blog post is key. 

7. Guesting on Other Podcasts

Another way you can drive traffic to your website is to be a guest on other podcasts. You definitely want to do this if you can because those podcasts already have listeners. You can raise awareness of your podcast. Many of them are likely to give it a try because most regular podcast listeners listen to at least half a dozen shows every week. So be a guest on other podcasts, provide value to that audience, and you’ll raise awareness for your podcast to other podcasts listeners. When they learn more about your podcast, they will also go to your website to engage with you because of all these other tactics that we’ve been suggesting here.  

8. Collaborations

The last thing is if there are other websites that you know of where your listeners often visit, ask them if they’d be interested in having a player on their website where people who visit the site can play your episodes. They’re providing value to the listeners of their podcast. It raises awareness for your show to that web traffic on other sites. They’ll start listening to you. They’ll start hearing all these different ways they can engage with you. They’ll start seeing your social media posts and go to your website.  

These are just a few ideas to drive traffic to your website, but these are some of the best ones and ones you can take action on right away, so do it. 

Podcast Hosting Questions

What is an RSS Feed

RSS stands for Really Simple Syndication. It is a mechanism that was created in the earliest generation of the internet – the Web 1.0 – to distribute information easily. Initially, it was used mostly for blogs, where every time a new blog is published on your website, the metadata for it – the title, the description, or the link to the actual blog post – is published in a “feed.”

From a technical perspective, a feed is an XML or a text file. Other websites could check that RSS Feed daily, weekly, or in whatever time frame they wanted. When they see a new blog, they would post some information about that blog on another website. The podcast ecosystem way back in the early 2000s decided that was a good mechanism that could be used for distributing podcasts as well.

Ever since the beginning of podcasts, RSS Feed has been a critical component of distributing podcasts. It can be done either through a podcast hosting provider or through individual websites. However, hosting a podcast on individual websites is not recommended. Imagine what 10,000 simultaneous downloads from listeners, among other things, could do to your website! It would simply be too much for it to handle.

Every podcast hosting provider creates an RSS Feed for your show. This is the mechanism to get your podcast listed on all the different listening apps.

To register a podcast, simply submit the RSS Feed of the show, which contains information on the show and every episode, that each app reads. Every app does this a little differently, displaying an inconsistency in the industry.

The app checks the RSS Feed at least once a day, sometimes more for new episodes. When it finds one, it pulls the metadata for that new episode and makes it available in their app directory.

When a user subscribes to a podcast through an app, anytime a new episode is published to that show’s RSS Feed, the app checks it and pushes it to that user’s device.

Simply put, an RSS Feed is the way all the information of a podcast is published to the podcasting world or, as we like to say, the podcasting ecosystem.

How to I redirect my previous RSS feed URL to my new Podetize one?

Be sure to note that before you can redirect your previous RSS feed, you’ll want to make sure you’ve imported your existing feed into Podetize. This video explains what it means to import and redirect your feed:

Redirecting from Audioboom

If you would like to redirect your RSS feed from Audioboom, you’ll need to reach out to Audioboom directly and request that they set up the 301 redirect to your new Podetize RSS feed.

Redirecting from Blubrry

If you would like to redirect your RSS feed from Blubrry to Podetize visit this help article which explains the steps you’ll need to take from Blubrry.

Redirecting from Buzzsprout

If you would like to redirect your RSS feed from Buzzsprout to Podetize you can visit this help article, which explains the steps you’ll need to take from Buzzsprout.

Redirecting from Castbox

Switching your host from Castbox to Podetize is simple and only takes a few minutes! Follow these few steps to set up a 301 redirect from your Castbox account:

 

    1. Log into your Castbox account
    2. Head to your “Creator Studio”
    3. Under “Channels” click on “Edit”

Scroll down to “Advanced Options” and click the carrot

  1. On the left-hand side, you’ll see a box that says “Redirect Feed URL”. This is where you will insert your new Podetize RSS feed.
  2. Be sure to save your changes!

 

Redirecting from Feedburner

If you use Feedburner in addition to your old hosting platform, you’ll need to complete the redirect step to Feedburner after you’ve completed the redirect through your original hosting platform. So, for example, if you hosted your podcast on SoundCloud you would first complete the redirect process from SoundCloud to Podetize, and then also complete the redirect on Feedburner from SoundCloud to Podetize. Here are the steps to follow once you’ve completed the redirect from your old host to Podetize:

  1. Sign in to your Feedburner account and select the podcast feed you are looking to redirect
  2. Select “Edit Feed Details” from the dashboard
  3. Highlight the “Original Feed,” which displays the RSS feed of the hosting platform you are moving away from
  4. Insert your new Podetize RSS feed in its place
  5. Hit “Save feed details!”

    *Important to note! If you would like to maintain all of your subscribers from your old host, do not update the “Feed Address” field. This acts as the URL that your listeners subscribe to so that if the platform your podcast is hosted on changes, your subscribers are still pointed to the same place.

Redirecting from iVoox

iVoox is one of a handful of hosting platforms that does not support 301 redirects. This is perfectly fine, you’ll still be able to switch over to Podetize. Before we can help you with that process, be sure that you have done all of the following and then we can break the connection to your old host.

  1. You imported your RSS feed into Podetize and a copy of all of your episodes now exists in your Podetize account
  2. You will need to reach out to each platform to update them of your new RSS feed if your old host does not support redirecting
    • This step is very important so that new episodes you post to Podetize will reflect on the external platforms that you are currently distributed to.

Once you have confirmed the steps above, reach out to us to let us know and we will expire the connection with your old host.

Redirecting from Libsyn

**Please note it is common when importing your Libsyn RSS feed into Podetize that your episode count may not display all of your episodes. In order to have all of your episodes imported you will need to change the episode limit on your RSS feed from your Libsyn settings before importing.

Switching your host from Libsyn to Podetize is simple and only takes a few minutes! Follow these few steps to set up a 301 redirect from your Libsyn account:

  1. Log in to your Libsyn account
  2. Click on “Settings” in the main menu
  3. Select “Redirects” from the left-hand sidebar
  4. Enter your new Podetize RSS feed into the box that says “Feed Redirect URL”
  5. Hit “Save” to save your settings. You will be asked to confirm adding your new Anchor RSS feed
  6. Click “Yes” to finalize your 301 redirect to Podetize

If you have any trouble along the way, please refer to this Libsyn help article.

Redirecting from Megaphone

If you would like to redirect your RSS feed from Megaphone to Podetize this help article explains the steps you’ll need to take from Megaphone.

Redirecting from Podbean

**Please note it is common when importing your Podbean RSS feed into Podetize that your episode count may not display all of your episodes. In order to have all of your episodes imported you will have to change your episode number on your RSS feed from your Podbean settings before importing.

Switching your host from Podbean to Podetize is simple and only takes a few minutes! Follow these few steps to set up a 301 redirect from your Podbean account:

  1. Log in to your Podbean account
  2. Select “Settings” from the profile dropdown on the left
  3. Click on “Feed/iTunes” and scroll down to “Advanced Feed Settings”
  4. Expand the dropdown and in the “Redirect Feed to this Web Address” field, paste your Podetize RSS feed

Redirecting from Podomatic

If you would like to redirect your RSS feed from Podomatic, you’ll need to reach out to Podomatic directly and request that they set up the 301 redirect to your new Podetize RSS feed.

Redirecting from Simplecast

Switching your host from Simplecast to Podetize is simple and only takes a few minutes! Follow these few steps to set up a 301 redirect from your Simplecast account:

  1. Log in to your Simplecast account
  2. Go to the dropdown menu in the top left
  3. Select “Show Distribution”
  4. Scroll down to “Advanced Settings”
  5. In the “RSS Feed Redirect” paste in your Podetize RSS feed.
  6. Click “Save” in the top right corner!

Redirecting from SoundCloud

Switching your host from SoundCloud to Podetize is simple and only takes a few minutes! Follow these few steps to set up a 301 redirect from your SoundCloud account:

    1. Log in to your SoundCloud account
    2. Click on “” in the top right of the navigation bar
    3. Select “Settings”
    4. Switch over to the “Content” tab
    5. In the field that says “Subscriber redirect” paste in your Podetize RSS feed
    6. Click to ‘Save changes’ and that’s it!

Redirecting from Spreaker

Switching your host from Spreaker to Podetize is simple and only takes a few minutes! Follow these few steps to set up a 301 redirect from your Spreaker account:

  1. Log in to your Spreaker account
  2. Select “Dashboard” from the profile dropdown in the top right of the navigation bar
  3. Select the show you’d like to switch over to Podetize and choose “RSS Customization” from the left menu
  4. Select “Redirect Feed” and paste in your Podetize RSS feed

Redirecting from Squarespace

Switching your host from Squarespace to Podetize is simple and only takes a few minutes! Follow these few steps to set up a 301 redirect from your Squarespace account:

  • Log in to your Squarespace account
  • Click on the Settings option
  • Click the “RSS” tab > “Apple Podcasts”
  • Scroll down to the “Change Feed URL” option
  • Where it says “Moving from Squarespace” paste in your Podetize RSS feed
  • Scroll down and save your changes!

Redirecting from Transistor

Switching your host from Transistor to Podetize is simple and only takes a few minutes! Follow these few steps to set up a 301 redirect from your Transistor account:

  1. Log in to your Transistor account
  2. Select the show you’d like to switch over
  3. Select “Show Settings” and scroll down to the “Advanced Settings” dropdown
  4. In the field that says “Permanent redirect (301) of your RSS feed to another URL” paste in your Podetize RSS feed
  5. Click to ‘Save changes’ and that’s it!

 

If you have any trouble along the way, please use our Contact Us form to reach out for help!

How do I Initiate a 301 redirect to a new podcast host (not Podetize)?

If you’re looking to change your podcast host from Podetize to another host, do not delete your Podetize account until you have redirected to your new host.  You will need to initiate a 301 redirect to your new host first. You can do so directly from your Podetize account on the web by following the instructions below:

  1. Log into the Podetize Client Portal
  2.  in the top right of your screen
  3. Click the 3 dot menu to the right of the show you want to redirect.
  4. Select “Edit Show”
  5. Enter your new RSS feed URL into the “RSS Feed Redirect URL” field at the bottom of the form.
  6. Click Save

We recommend giving it about two weeks for this to fully take effect across all platforms you’re distributed to.

Does the Fusebox player provide analytics?

There are not any analytics to be provided by Fusebox. All analytics for your podcast regardless of which app or player are shown within our client portal. Simply click analytics from the left side menu then change the date range for the period you would like to view.

Website Questions

How can I view the keywords my website ranks on?

The keywords list can be found within the portal analytics for each show’s website.

What are the ADA Compliance Best Practices?

Colors

  • Never use light gray for text.
  • Don’t use color as the only instruction. Example: “Required fields in red”. You need to provide an alternative way to convey a required field for people who don’t see red.
  • Make sure foreground and background colors pass a color contrast test. There are several free tools available online to help you choose appropriate contrasting color palettes.
  • For buttons, the color of your text must always contrast against the background color of your button.

Links

  • Colors can be used as a way to distinguish links when the surrounding text has a contrast ratio of 3:1 and when additional visual cues on hover or focus are provided like an underline, outline, etc.
  • Links must be visually distinguishable from surrounding non-link text.
  • Never use “Click Here” as link text. Your link text must clearly describe the purpose of the link.
  • Using ARIA to give link a discernible name.
  • Provide skip links for keyboard users to be able to navigate your website without a mouse or trackpad.

Structure

  • Title is required on every pages
  • Page titles use H1 tag.
  • Do not skip hierarchical heading levels.
  • The source of an iframe must have a valid, meaningful title. Example: <iframe src=“source.com” title=“Source”>
  • All texts must be readable and easy to see.
  • Content should be left aligned for dyslexia users and users with poor eyesight to be able to read through your website. Headings and subheadings can be centered or left aligned.
  • Breadcrumb navigation, if applicable, should be left aligned.

Images & Other Media

  • All images must have an alt text.
  • Use ARIA to describe the destination of an Image link.
  • Alt text should be clear, concise and no more than 250 characters.
  • Never use “image of”, “graphic of” or “picture of” as alt text.
  • Avoid using images as text.
  • Use closed captioning and subtitles for all Videos to provide readable dialogs, narrations and other meaningful sounds.
  • Provide transcripts for all podcasts.
  • Provide a method to pause, stop, or hide automatically playing media content.