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Frequently Asked Questions

Can I use a popular song as the music for my podcast?

It is so tempting to use a popular song or artist for your podcast music. Although it would be awesome to “Who Are You? by The WHO as a song for your podcast, you cannot use any song without purchasing a music license for it. Music license costs can be anywhere from $50-$10,000 or more per year depending on how popular the song is and who the artist is. For this reason, most podcasters do not use well known songs and choose to use royalty free music option. Royalty free music often has a one time fee for lifetime use of the song.

If you purchased one of our podcast set-up packages we will be buying the music for your podcast on your behalf. We choose music from premiumbeat.com because they offer a one time payment for lifetime use of the song. All the music that we provide to you will be royalty free. We can pull more music options if you do not find any you like in the first batch. If you do not find any options to your satisfaction on premiumbeat.com we can discuss using a different royalty free music company on a case by case basis.

Tom & Tracy discuss this topic on great detail in our Feed Your Brand Podcast. If you would like to learn more please check out the episode here: https://feedyourbrand.co/do-i-need-to-be-concerned-with-music-rights/

How can I better position myself on iTunes?

It has mostly been regarded that in order for your podcast to be a tremendous success, it has to land to a prestigious spot in the New and Noteworthy section on iTunes. Getting there used to be a lot easier until certain modifications have been made. In this episode, we take a deep dive into iTunes, and how you can better position yourself on it. We want to discuss if there’s any specific algorithm or metrics as well as a general marketing campaign to get there. We also want to talk about this so-called “gatekeeper” at iTunes who calls the shot of who can get featured.

More Information

How do I Initiate a 301 redirect to a new podcast host (not Podetize)?

If you’re looking to change your podcast host from Podetize to another host, do not delete your Podetize account until you have redirected to your new host.  You will need to initiate a 301 redirect to your new host first. You can do so directly from your Podetize account on the web by following the instructions below:

  1. Log into the Podetize Client Portal
  2.  in the top right of your screen
  3. Click the 3 dot menu to the right of the show you want to redirect.
  4. Select “Edit Show”
  5. Enter your new RSS feed URL into the “RSS Feed Redirect URL” field at the bottom of the form.
  6. Click Save

We recommend giving it about two weeks for this to fully take effect across all platforms you’re distributed to.

How to I redirect my previous RSS feed URL to my new Podetize one?

Be sure to note that before you can redirect your previous RSS feed, you’ll want to make sure you’ve imported your existing feed into Podetize. This video explains what it means to import and redirect your feed:

Redirecting from Audioboom

If you would like to redirect your RSS feed from Audioboom, you’ll need to reach out to Audioboom directly and request that they set up the 301 redirect to your new Podetize RSS feed.

Redirecting from Blubrry

If you would like to redirect your RSS feed from Blubrry to Podetize visit this help article which explains the steps you’ll need to take from Blubrry.

Redirecting from Buzzsprout

If you would like to redirect your RSS feed from Buzzsprout to Podetize you can visit this help article, which explains the steps you’ll need to take from Buzzsprout.

Redirecting from Castbox

Switching your host from Castbox to Podetize is simple and only takes a few minutes! Follow these few steps to set up a 301 redirect from your Castbox account:


    1. Log into your Castbox account
    2. Head to your “Creator Studio”
    3. Under “Channels” click on “Edit”

Scroll down to “Advanced Options” and click the carrot

  1. On the left-hand side, you’ll see a box that says “Redirect Feed URL”. This is where you will insert your new Podetize RSS feed.
  2. Be sure to save your changes!


Redirecting from Feedburner

If you use Feedburner in addition to your old hosting platform, you’ll need to complete the redirect step to Feedburner after you’ve completed the redirect through your original hosting platform. So, for example, if you hosted your podcast on SoundCloud you would first complete the redirect process from SoundCloud to Podetize, and then also complete the redirect on Feedburner from SoundCloud to Podetize. Here are the steps to follow once you’ve completed the redirect from your old host to Podetize:

  1. Sign in to your Feedburner account and select the podcast feed you are looking to redirect
  2. Select “Edit Feed Details” from the dashboard
  3. Highlight the “Original Feed,” which displays the RSS feed of the hosting platform you are moving away from
  4. Insert your new Podetize RSS feed in its place
  5. Hit “Save feed details!”

    *Important to note! If you would like to maintain all of your subscribers from your old host, do not update the “Feed Address” field. This acts as the URL that your listeners subscribe to so that if the platform your podcast is hosted on changes, your subscribers are still pointed to the same place.

Redirecting from iVoox

iVoox is one of a handful of hosting platforms that does not support 301 redirects. This is perfectly fine, you’ll still be able to switch over to Podetize. Before we can help you with that process, be sure that you have done all of the following and then we can break the connection to your old host.

  1. You imported your RSS feed into Podetize and a copy of all of your episodes now exists in your Podetize account
  2. You will need to reach out to each platform to update them of your new RSS feed if your old host does not support redirecting
    • This step is very important so that new episodes you post to Podetize will reflect on the external platforms that you are currently distributed to.

Once you have confirmed the steps above, reach out to us to let us know and we will expire the connection with your old host.

Redirecting from Libsyn

**Please note it is common when importing your Libsyn RSS feed into Podetize that your episode count may not display all of your episodes. In order to have all of your episodes imported you will need to change the episode limit on your RSS feed from your Libsyn settings before importing.

Switching your host from Libsyn to Podetize is simple and only takes a few minutes! Follow these few steps to set up a 301 redirect from your Libsyn account:

  1. Log in to your Libsyn account
  2. Click on “Settings” in the main menu
  3. Select “Redirects” from the left-hand sidebar
  4. Enter your new Podetize RSS feed into the box that says “Feed Redirect URL”
  5. Hit “Save” to save your settings. You will be asked to confirm adding your new Anchor RSS feed
  6. Click “Yes” to finalize your 301 redirect to Podetize

If you have any trouble along the way, please refer to this Libsyn help article.

Redirecting from Megaphone

If you would like to redirect your RSS feed from Megaphone to Podetize this help article explains the steps you’ll need to take from Megaphone.

Redirecting from Podbean

**Please note it is common when importing your Podbean RSS feed into Podetize that your episode count may not display all of your episodes. In order to have all of your episodes imported you will have to change your episode number on your RSS feed from your Podbean settings before importing.

Switching your host from Podbean to Podetize is simple and only takes a few minutes! Follow these few steps to set up a 301 redirect from your Podbean account:

  1. Log in to your Podbean account
  2. Select “Settings” from the profile dropdown on the left
  3. Click on “Feed/iTunes” and scroll down to “Advanced Feed Settings”
  4. Expand the dropdown and in the “Redirect Feed to this Web Address” field, paste your Podetize RSS feed

Redirecting from Podomatic

If you would like to redirect your RSS feed from Podomatic, you’ll need to reach out to Podomatic directly and request that they set up the 301 redirect to your new Podetize RSS feed.

Redirecting from Simplecast

Switching your host from Simplecast to Podetize is simple and only takes a few minutes! Follow these few steps to set up a 301 redirect from your Simplecast account:

  1. Log in to your Simplecast account
  2. Go to the dropdown menu in the top left
  3. Select “Show Distribution”
  4. Scroll down to “Advanced Settings”
  5. In the “RSS Feed Redirect” paste in your Podetize RSS feed.
  6. Click “Save” in the top right corner!

Redirecting from SoundCloud

Switching your host from SoundCloud to Podetize is simple and only takes a few minutes! Follow these few steps to set up a 301 redirect from your SoundCloud account:

    1. Log in to your SoundCloud account
    2. Click on “” in the top right of the navigation bar
    3. Select “Settings”
    4. Switch over to the “Content” tab
    5. In the field that says “Subscriber redirect” paste in your Podetize RSS feed
    6. Click to ‘Save changes’ and that’s it!

Redirecting from Spreaker

Switching your host from Spreaker to Podetize is simple and only takes a few minutes! Follow these few steps to set up a 301 redirect from your Spreaker account:

  1. Log in to your Spreaker account
  2. Select “Dashboard” from the profile dropdown in the top right of the navigation bar
  3. Select the show you’d like to switch over to Podetize and choose “RSS Customization” from the left menu
  4. Select “Redirect Feed” and paste in your Podetize RSS feed

Redirecting from Squarespace

Switching your host from Squarespace to Podetize is simple and only takes a few minutes! Follow these few steps to set up a 301 redirect from your Squarespace account:

  • Log in to your Squarespace account
  • Click on the Settings option
  • Click the “RSS” tab > “Apple Podcasts”
  • Scroll down to the “Change Feed URL” option
  • Where it says “Moving from Squarespace” paste in your Podetize RSS feed
  • Scroll down and save your changes!

Redirecting from Transistor

Switching your host from Transistor to Podetize is simple and only takes a few minutes! Follow these few steps to set up a 301 redirect from your Transistor account:

  1. Log in to your Transistor account
  2. Select the show you’d like to switch over
  3. Select “Show Settings” and scroll down to the “Advanced Settings” dropdown
  4. In the field that says “Permanent redirect (301) of your RSS feed to another URL” paste in your Podetize RSS feed
  5. Click to ‘Save changes’ and that’s it!


If you have any trouble along the way, please use our Contact Us form to reach out for help!

Does the Fusebox player provide analytics?

There are not any analytics to be provided by Fusebox. All analytics for your podcast regardless of which app or player are shown within our client portal. Simply click analytics from the left side menu then change the date range for the period you would like to view.

What are the ADA Compliance Best Practices?


  • Never use light gray for text.
  • Don’t use color as the only instruction. Example: “Required fields in red”. You need to provide an alternative way to convey a required field for people who don’t see red.
  • Make sure foreground and background colors pass a color contrast test. There are several free tools available online to help you choose appropriate contrasting color palettes.
  • For buttons, the color of your text must always contrast against the background color of your button.


  • Colors can be used as a way to distinguish links when the surrounding text has a contrast ratio of 3:1 and when additional visual cues on hover or focus are provided like an underline, outline, etc.
  • Links must be visually distinguishable from surrounding non-link text.
  • Never use “Click Here” as link text. Your link text must clearly describe the purpose of the link.
  • Using ARIA to give link a discernible name.
  • Provide skip links for keyboard users to be able to navigate your website without a mouse or trackpad.


  • Title is required on every pages
  • Page titles use H1 tag.
  • Do not skip hierarchical heading levels.
  • The source of an iframe must have a valid, meaningful title. Example: <iframe src=“source.com” title=“Source”>
  • All texts must be readable and easy to see.
  • Content should be left aligned for dyslexia users and users with poor eyesight to be able to read through your website. Headings and subheadings can be centered or left aligned.
  • Breadcrumb navigation, if applicable, should be left aligned.

Images & Other Media

  • All images must have an alt text.
  • Use ARIA to describe the destination of an Image link.
  • Alt text should be clear, concise and no more than 250 characters.
  • Never use “image of”, “graphic of” or “picture of” as alt text.
  • Avoid using images as text.
  • Use closed captioning and subtitles for all Videos to provide readable dialogs, narrations and other meaningful sounds.
  • Provide transcripts for all podcasts.
  • Provide a method to pause, stop, or hide automatically playing media content.

What is Ego Bait™?

Respect and recognition create attraction to you and your brand. Your podcast is one element that supports and makes a statement that you KNOW something, have EXPERIENCE, and are willing to share WISDOM with your listeners.

I guess you might be wondering what is a sure-fire way to encourage and get guests to share the episode with their followers?

Let’s look at what has been tested and what has worked best to increase podcast sharing activity and engagement.

I would like to introduce you to a great term to describe an effective tool to get people to click. It is an image, quote, and testimonial all wrapped up in one.

We call it Ego Bait™.

Here are some of the details that create the engagement that Ego Bait™ provides:

  • Picture
    • Both your image and your guest’s image will appear side-by-side. Guests are more likely to share the image when they feel they are not just promoting themselves.
  • Quotes
    • An impressive comment about your guest.
      • Something you said that features their expertise and benefit to your listeners.
      • Something you learned that impressed or surprised you.
      • NOT be a recitation of their tagline or resume.
  • Embed Code
    • The image is emailed to your featured guest through our system. The HTML code is included for ease of embedding on your featured guest’s website.
      • They simply will copy and paste the code into their press or media page. The code will auto generate the image and link it back to the blog post for that episode.
  • Ease of reposting
    • Ego Bait™ is an all-in-one brand or product imprint that is easy to share and repost.

For a deeper understanding of the value and use of Ego Bait™ please check out Tom & Tracy’s podcast episode. For more about Ego Bait™ click here to view the client coaching webinar. The links are listed below as well.

Examples of Ego Bait™:


Why Use Ego Bait™?

A podcast where you have a guest being interviewed is an ideal situation for ego bait. When we’re talking to guests, we don’t use that term and tell them we’re baiting them into sharing, but what we’re doing is incentivizing them to do it.

Ego bait is one of the images we create here at Podetize as a part of episode production. It is usually a square graphic image that has the host and the guest’s headshot on it. Some clients prefer a different proportion, and we can accommodate that upon request.

The graphic image is designed in alignment with the show, the colors, or the logos. The most important part is it contains a written quote of something the host said about the guest(s) that’s very flattering, something that makes them look really good. If there isn’t an appropriate quote like that from that particular episode, it could be something brilliant that the guest said during the episode. We find it works a little bit better if it’s something that the host said about the guest.

On the day the episode publishes, our Podetize Client Portal will trigger an email to the guest thanking them for being on the show and informing them of the publish date. The email also contains the links to the podcast, blog post, video (if there is one), and any other social media asset they may use to share the episode.

One of these links is to this ego bait graphic. Once the guest sees it they almost always share it because it says, “Hey, world, look at me. I was on this podcast.” At the same time, it also says, “Hey world, look at this podcast.” So it’s a win-win. It gives them exposure and it gives the podcast exposure to the guest’s followers, audience, or list.

Aside from the graphic image, there is an HTML embed code also included in the email with instructions on how to use it. If they copy that text and paste it onto one of the pages of their own website – whether it be their About page, a media page, a press page, or any page – the ego bait embed code displays that ego bait image on their website. Now that ego bait image doesn’t actually exist on the guest’s website. It exists on the host’s website. The image is clickable, so when anybody visits their website and they click on that ego bait image, it opens a new tab the blog post for that episode on the host’s website.

Another really important thing the ego bait does is it creates what’s called a backlink from the guest’s website to the host’s website, which is another important factor in website ranking. The more backlinks, the more powerful a website is, the more people are going to visit that website from other websites.

Ego bait is a wonderful thing. If it’s done right, it’s a win-win. It incentivizes others and baits them to promote your show and help get you more exposure.

For a deeper understanding of the value and use of Ego Bait™ please check out Tom & Tracy’s podcast episode. For more about Ego Bait™ click here to view the client coaching webinar. The links are listed below as well.

Examples of Ego Bait™:


How can I make changes to episodes I've already submitted?

Step 1) Login to cp.podetize.com
Step 2) Select Episodes
Step 3) Click the 3 dots to the left of the episode you would like to make changes to
Step 4) Select edit request
Step 5) Make changes and click Save

All changes made through the edit request function will be automatically relayed to the production team in real time.

What is the purpose of the Caption Header?

The key term you see before the colon in the captions is the focus keyphrase for the episode.

This is to support the Verbal SEO of the Episode’s Magazine Post. We can set your procedures to remove this keyword phrase; however, it will negatively impact the SEO of the page/post.

How to get/reset password on the portal?

Please email help@podetize.com requesting a password reset.

Do I need any sort of consent on interview booking pages?

It is optional but highly recommended. Below is the copy we recommend using for required checkboxes on your podcast guest booking pages or forms.

I hereby grant permission to use my image as provided or recorded, likeness & sound of my voice as recorded on audio/video without payment or other consideration for the sole purpose of the podcast series & any subsequent articles, &/or promotion thereof.

I understand that my image, audio, and video, may be edited (for technical purposes), copied, published, or distributed by the host for the aforementioned purposes.

How can I view the keywords my website ranks on?

The keywords list can be found within the portal analytics for each show’s website.

What is the difference between the Host Notification and the Guest Communication?

Host Notification is sent to the Host Email for the podcast and anyone else provided to be copied upon completion of the episode’s production. This is usually 10 days after we received the episode request. This email will contain all links needed to review the work Podetize has completed for each episode.   If episodes are submitted sooner, we will do our best to also get ahead so the host notifications can be sent sooner.

Guest Communication is a system Podetize uses to send episode notifications to the guests of the episodes. The host and anyone copied on the above Host Notification will also be copied on the guest emails. The email and name of the guests are provided upon submission of the episode.

The email is sent to the guest between 7-9 am PT the morning the episode aired. A second reminder email is sent 7 days later. We can manually trigger these emails in real-time (upon request) and the reminder can be disabled.

The email template we use, unless modified by the podcaster, is below. To make changes to the Host Notification or Guest Communication for your podcast, please reach out to success@podetize.com or your personal Podcast Success Coordinator.

The parts in red will change according to the specific episode. Please do not remove those red items unless the guest should not receive that item.


Hi {{GuestName}},

Thank you for taking the time to do an interview with {{HostName}} for {{ShowTitle}}.

The blog post for your episode can be found here: {{BlogPostUrl}}

You can download the unique graphic images for your episode here:




Please use the graphic images and blog post link to share the interview with your network.

Additionally, you can paste the following HTML code on the press page of your website, or any other page you prefer. ***Be sure to paste this code in a text tab or field on your website.***

<a href=”{{BlogPostUrl}}” target=”_blank” rel=”noopener”><img src=”{{EgobaitImageUrl}}” /></a>

This code will display the unique image with a notable quote from your interview and automatically link to the episode blog post. If you need help with this code or would like more information about how to properly use it, feel free to contact info@podetize.com.

Your episode has also been posted on Apple Podcasts, Google Podcasts, Spotify, and other listening apps, you can find it by searching {{ShowTitle}} in your favorite app, or by clicking this link to Apple Podcasts or this link to Google Podcasts.   While you are in Apple, rating and reviewing this show would be a great way to thank us for the publicity.

Feel free to contact me at any time if you have questions, concerns, or would like to come back for another podcast interview in the future.

Best regards,


Do you have social media graphics guide?


What are the best content sizes or ratios for Facebook?

What are the best content sizes or ratios for Instagram?

What are the best content sizes or ratios for LinkedIn?

What are the best content sizes or ratios for Pinterest?

What are the best content sizes or ratios for TikTok?

What are the best content sizes or ratios for Twitter?

What are the best content sizes or ratios for YouTube?

Which recording program is best?

We recommend using Zoom to record. We have found it is the easiest program for podcasters to use.


Download and print out the Recording Checklist. If you will record using a different process or software, then make up your own Checklist and print it out for you to have on hand each time you record a podcast.

What is the best Microphone?

After lots of testing, we find the ATR2100 & AT2005 are the best for both quality and cost-effectiveness.

ATR2100 USB Test Audio


I’m going to talk about a combination. I’m combining two different microphones from one manufacturer into this next section because they’re essentially the same microphone. One’s a retail version and one is a commercial version. There are a couple of differences in what comes in the box and a slight difference in price, but they’re very similar microphones. The first one is called the ATR2100. The AT is for Audio-Technica, who is the manufacturer or more of the importer of this. It’s a company out of Massachusetts, although these are made in China. They import them. The ATR2100, the last time I checked the price on Amazon was $69.99. It’s $10 more expensive than the last microphone I was talking about. Similarly, it’s a cardioid dynamic microphone. It’s silver in color. The retail packaging is very plasticky as though it is meant to hang on a rack in the aisles at Target or Best Buy or something. It has that little metal piece sticking out from the pegboard that you’re going to hang these on. It’s that type of packaging. The plastic packaging is cheap. It may be part of the reason why it’s a little less expensive than the commercial version, which is indifferent packaging…LEARN MORE

How do I set up my recording equipment?

Please set up your equipment, Microphone, headphones, and try to test on your computer using Skype or Zoom.

Make sure your computer’s hardware settings, and Zoom, are adjusted and set for using your microphone.

How do I change my log in email?

The location to update the email under is under ‘My Profile’. Hover over the person icon on the top right corner of the portal and the option will appear.

What is an RSS Feed

RSS stands for Really Simple Syndication. It is a mechanism that was created in the earliest generation of the internet – the Web 1.0 – to distribute information easily. Initially, it was used mostly for blogs, where every time a new blog is published on your website, the metadata for it – the title, the description, or the link to the actual blog post – is published in a “feed.”

From a technical perspective, a feed is an XML or a text file. Other websites could check that RSS Feed daily, weekly, or in whatever time frame they wanted. When they see a new blog, they would post some information about that blog on another website. The podcast ecosystem way back in the early 2000s decided that was a good mechanism that could be used for distributing podcasts as well.

Ever since the beginning of podcasts, RSS Feed has been a critical component of distributing podcasts. It can be done either through a podcast hosting provider or through individual websites. However, hosting a podcast on individual websites is not recommended. Imagine what 10,000 simultaneous downloads from listeners, among other things, could do to your website! It would simply be too much for it to handle.

Every podcast hosting provider creates an RSS Feed for your show. This is the mechanism to get your podcast listed on all the different listening apps.

To register a podcast, simply submit the RSS Feed of the show, which contains information on the show and every episode, that each app reads. Every app does this a little differently, displaying an inconsistency in the industry.

The app checks the RSS Feed at least once a day, sometimes more for new episodes. When it finds one, it pulls the metadata for that new episode and makes it available in their app directory.

When a user subscribes to a podcast through an app, anytime a new episode is published to that show’s RSS Feed, the app checks it and pushes it to that user’s device.

Simply put, an RSS Feed is the way all the information of a podcast is published to the podcasting world or, as we like to say, the podcasting ecosystem.