There are many ways podcasters can drive more traffic to their website and get others to drive traffic to your website. Some are simpler and easier, while others may be a little more challenging.
1. Don’t Recite Website Address Within The Episodes’ Audio.
As podcasters, we have regular listeners following our show. In every episode, we speak to them directly. We see many rookie podcasters make errors where they’re reciting web addresses of other sites that they’re talking about within the episode. They may mention another website and spell out the URL for their listeners to type it in and go directly to that website, or they allow their guests, if they have guests on the show, to do the same. That is something you can change immediately to help drive more traffic.
We recommend not to recite other web addresses and instead give your listeners one website to remember – YOURS! The listeners may be driving or at the gym or walking their dog while listening. They’re not always going to be able to write down a web address recited. They would have to go back and listen later. Alternatively; by giving listeners only your website to check out the latest episode, they’re going to find links to anything you mentioned.
If you don’t have a website, you should probably see the FAQ item about “Do I Need a Website?” because the answer is yes. Your website will be the resource and hub of information for your listeners. When you let your listeners know where they find anything related to anything you discussed, it will drive more traffic to your website.
There are also many other things that you want to be aware of within your podcast hosts as well.
2. Check Your Podcast Hosting Platform’s “Episode Web Page URL” Usually Found in The Advanced Settings Area
If you’re hosted on Podetize, there is an official web URL that you can have in your RSS feed that lets the world know where your website is. Additionally, each episode has its own individual episode web page URL. We recommend you do have a blog post on your website for every episode. If you work with Podetize, we create blog posts for our customers, but that link should be right within the episode information on your hosting platform so people can go right to the post on your website to get any more information from any app they choose to listen through.
2. Check Your Podcast Hosting Platform’s “Podcast or Show Web Page URL” Usually Found in The Show Settings Area
Another common rookie error with new podcasters if they’re hosted on another platform like Podbean or Libsyn is that those platforms create their own webpage on their website for every Podcast or Show. Hosting platforms try to pitch this to their customers as a great value because you don’t have to have your own website. In reality, all they’re doing is helping themselves and get more web traffic to their own site using your podcasts. They’re stealing your authority. They default the web address for the podcast itself to their website. Make sure if you’re hosted on another platform, you go in and change it to your own because that again will bring more traffic to your website.
3. Backlinks – Ego Bait
Another way to drive traffic is using backlinks from other websites. If you’re a Podetize customer, we create something called “ego bait.” It is a special graphic image. We provide information to your guests when we’re producing your episodes that give them a little HTML code they can put on their website that populates an image with a quote of something you said about them that’s very flattering, and it links back to your website. That creates a backlink. That way, anybody who visits their website and sees that as they click on it, they’re going to open a new tab and be on your website. Backlinks are a very good way to get more traffic to your website. It also helps the ranking of your website.
4. Posting on Social Media
Another way is social media posts. Most of us podcasters are creating posts on social media to raise awareness of our latest episode that it’s been published and where people can go listen. All of those social media posts should be linking back to your website, not directly out to Apple or Spotify. Don’t send people from some of the largest websites on the internet – Facebook, LinkedIn, or Instagram – to another website. Make them go through yours first. So you have a post on your website for each episode, have that post be where you send people. It doesn’t matter what you’re posting. You could post the blog post URL for that episode, and it will automatically link back to your website. But even if you are posting an image or a quote or something else, be the first person to comment in your own post and put a link from there to the blog post on your website, which is where they can listen to the episode first.
Now, if they are already podcast listeners and have a favorite listening app, they’ll find it there and listen. But it’s very convenient to go to your website, to that landing page. They can use a track player or play it right there. If it’s a video, you can embed the video there. All your social media posts need to have links back to your website.
Other simple things you can do within your podcast are calls to action that foster listener engagement. You can invite your audience to engage with you. That way, you’ll hear from them, and you’ll get more loyal listeners. You can ask them questions or ask them to respond with their thoughts. You could provide a poll. Just because you’re reaching out to people on social media does not mean you need to receive their answers or their outreach on social media.
Always have a landing page or send them to the podcast page on your website, some specific location from social media, that’s on your website where they’re going to answer a question you’ve asked them, or they’re going to ask you a question to answer, or they can take a poll or fill out an assessment. There are several different ways to engage people, but do it on your website. Do not just send them out elsewhere to do it or let them do it on social media.
If you’re a newer podcast, you might want to solicit your audience to leave a review on Apple or Podchaser, but invite them to leave a review, reward them for doing it, ask them to screenshot their review after they post it, and then email it to you or go to a landing page on your website and fill out a form and upload that so that you’re bringing them to your website. When you get them to communicate directly with you, it adds them to your email list, and you provide them some value. Perhaps you can enter them in a draw and they receive something. Maybe you have a free chapter of an upcoming book that you could give them, a white paper for something, or a checklist. You could create so many things that don’t have to really cost you any money to give them a reward for giving you a review. It’s another way to get people to your website.
6. Episode Blog Posts
Let’s talk about some things that require a little more work and heavy lifting if you’re not already doing it. And that is to create a blog post for every episode. You need to do this, even if it’s just some highlights, a summary of what took place, or a summary of important links. Again, people don’t always have the time or the interest to write down web addresses while exercising or driving. If you recite that URL in your episode, they’re not going to remember it. They’d have to go back and listen to it when they’re not driving. Just make them remember your website. They’re going to hear it on every episode, so they’ll remember it and go there. I repeat, create a blog post for each episode.
On the podcast page, you can have a feed of those blogs. The latest one always shows up at the top. That’s where they go to get any of the links. Remember, the blog post is key.
7. Guesting on Other Podcasts
Another way you can drive traffic to your website is to be a guest on other podcasts. You definitely want to do this if you can because those podcasts already have listeners. You can raise awareness of your podcast. Many of them are likely to give it a try because most regular podcast listeners listen to at least half a dozen shows every week. So be a guest on other podcasts, provide value to that audience, and you’ll raise awareness for your podcast to other podcasts listeners. When they learn more about your podcast, they will also go to your website to engage with you because of all these other tactics that we’ve been suggesting here.
The last thing is if there are other websites that you know of where your listeners often visit, ask them if they’d be interested in having a player on their website where people who visit the site can play your episodes. They’re providing value to the listeners of their podcast. It raises awareness for your show to that web traffic on other sites. They’ll start listening to you. They’ll start hearing all these different ways they can engage with you. They’ll start seeing your social media posts and go to your website.
These are just a few ideas to drive traffic to your website, but these are some of the best ones and ones you can take action on right away, so do it.