As a podcaster, you want your guests to share your episode as much as possible and to give you a backlink from their website or their blog. You can actually do that through Ego Bait™. An Ego Bait™ is a content that promotes guests on your sites, the goal of which is to encourage them to link to the post or share it with their network to give your podcast greater visibility. In this episode, Tom and Tracy explains the Ego Bait™ system they’ve developed and all the prep behind making sure you and your guests make the most out of leveraging Ego Bait™s.

This was our first ever Client Webinar. We had some technical difficulties so bear with us! This webinar will have once a month on the last Friday of every month.

If that’s what the message is and you say something like that when you introduce them, you think about it as you’re introducing them. You might write it down ahead of time. It’s something that I do typically when I’m writing an Inc. article, I also do this. This is where I started this Ego Bait™ system because I write articles about people and they wouldn’t do more than re-share my tweet or my Facebook post. I’m like, “That’s not helping get more readers.” That’s how I made money off my articles was to get more readers. I had to find a way to make them push it out more and this was the way that we started doing it.

When I read their bio and we have them on the show and we know what they’re going to want to talk about, we try to tie the topic of what we’re focusing on because there’s always a focus to why we have a guest on. They’re going to be talking about imagery or guest relations. In 3D printing sometimes they’re talking about plastics. We know what they want to talk about so we try to tie the sound bite that we write about them and tie that expertise to that topic so that you, in a sense are working in your keyword and you’re working in your guest testimonial. You do the two things together. We think that through and I write it. Sometimes I don’t write the exact sentence I’m going to say but I write the three little things I want to make sure that I say in the sound bite and then do it off the cuff. We typically don’t do that in our process in front of the guest. We record our guest interviews separated from our intro.

We usually record our intro. We recommend most of you would record your intro after you’ve done your interview because then you are informed by what you discussed.

It’s a little bit of a lazy way we do it. This way we don’t have to do a lot of pre-work before the call. If we run back to back as I did, I wouldn’t have had to prep for the next interview. I would have it right in front of me and instead of that, we would do the exploration with them. It’s like, “Tell us a little bit about yourself and how you got started,” and you get to do that and you get to let them say it. At that same time, I may be thinking about what I say when we end and then we redo our intro afterwards. That’s how we do it. It makes for a little less prep work. That’s the honest truth.

We know some people prefer to record it all in one. I know some of you like Aaron Young, he starts recording. He does his intro with the guest on the line, goes right into his interview, and closes all in one recording. There’s nothing wrong with doing that, more power to you that you can do it. I like to stop and think and then record my intro. That’s a good pro tip. The Ego Bait™, you want your guests to share your episode as much as possible and to give you a backlink from their website, from their blog. It can be a number of different places. We give you not just the graphics and we’d give your guest the graphic, but we give an embed code.

I’ve done this nice little thing I said about Tom about him being this amazing inventor. Now, I want to get him to share it once the episode goes live. I would create a graphic and it usually has your show or your picture on it. There’s a real reason for that because I don’t want to put Tom’s picture on it and say, “What an amazing inventor,” because then it looks like he’s saying it about himself. You want to put the show is saying it. Think about this in terms of if you have a press page. Wouldn’t you want somebody else’s picture saying that about you? That’s how a testimonial looks. It has somebody else’s face on it and then the quote. That’s what we’re trying to do here. You can decide what your format is. Some people like their show icon and some people want their face. Tracy Hazzard is saying this host of whatever the show is or Inc. columnist is saying that.

You have to have the numbers in order to keep the value. Click To Tweet

I have some templates that we’ve created and we’re going to send each of these to each of our clients. We’re going to send one template specifically designed for your show that would be the format of Ego Bait™. These are drafts. If there’s anything you don’t like about it, please don’t panic because we have every opportunity to change that. I’m going to give a little recap for those of you that are reading this. This is the first of our monthly episodes. Every month we’re going to do this so that we’re going to go over an important subject that we think is something that’ll be important to you with our new tactic, critical piece of information. Sometimes we’re going to go over some new features to the products and services that you’re getting from us that you’re going to want to know about so you can take advantage of them. Usually, like this episode we’re talking about Ego Bait™ and guest communication that is no additional cost to you. It’s something we’re starting to include in our service. We hope this is going to be useful for you.

We’d love for you to share some future topics. If you’d like us to deep dive into something for the next episode, we’ll do that for you. Even if it involves research, we’re happy to do that for you.

Back to Ego Bait™. We have some templates. We took a photo that Clare had provided us.

You see her show icon in the corner and then she would make the quote about, in this case, it’s a made up person and it’s Latin but whatever she said about them. We try to make it a little bit smaller than that. That would be much shorter testimonials. Even if you said a much longer thing about them, you want to take a subset of it. You want it to show up when somebody shares it on social media. You want it to stand out on the page. I’d say like, “What is typically about a sentence worth of information and not longer than that.”

These are templates. We’re going to give these to you if you approve. If you don’t like it, we’ll change it up. We have one for Aaron. He’s probably going to have us change the photo, but I liked the photo a lot. This would be something that is featuring the host, but usually the host saying something about their guest so the guest wants to share it. We will start using it on a regular basis and providing it to you. This gets to guest communication. The idea here is that with your guest communication, which is going to be automatic. For every episode, we’re going to be sending each of you an email with copy for an email that would go out on your behalf to your guests.

What we do is we create this graphic and I usually review it with the team and get it approved on my own. You can choose the sentence you want to have said or you can let the team choose it for you. If you don’t love it when they send it back for your approval, you can change your mind like, “I know I said something slightly different. Take this piece instead.” You have absolute editorial rights on how you want this to come out. We can also make it super easy and let the team handle it for you. We also don’t want you to do more work.

PDZ 2 | Ego Bait

Ego Bait: With ego bait, usually the host saying something about their guest so the guest wants to share it.

 

We’re not trying to give you more work to do. That’s why we want to establish a template if we can and we’ll take and run with it to the extent that you want to review these things, you certainly can.

What we do is there’s an automated email that goes out and that gets sent. We need the guest’s email address. That’s the first thing that you provide them.

That’s in their new episode request form for you to enter the guest’s name and email.

What will happen is you’re going to write this template one time, you’re going to approve it. We’re going to give you the copy of the one that we use and it’ll have your show name and your information in it. What it does is it provides them all the links for sharing it. It provides them that graphic so that they can take it and drop it on Facebook and say, “This is so much fun. I was on the show. Here it is,” but here’s the proper link for the show. You want them to also make sure that they’re sharing that properly. That’s part of that guest communication process that’s going on there. We’re giving them all that information, but the one step further that we’re going is what we call embed code and this is a little techie.

The embed code is what they give to their web developer to put in the press page of their website or wherever they have testimonials, wherever they have places they’ve been interviewed. Wherever that might be, that’s where they put that in. What you’ll do is it’s auto-generated by our system, they embed the codes properly and what it’s doing. This is for those of you that are tech, I want you to understand what it is doing for you because it’s pretty valuable. What it’s doing is the image is dropped on your website. That image that we created for you per that show with the exact guest quote is dropped in your media library on your WordPress website. There’s a link to that image and a link to the show that quote came from and both of those things are linked into the embed code that they put on their website.

Now, they have what you call double backlinks going to your site from their site, one to the image and one to the show itself. There are tags and this is critically important. There are tags that are going on it. If somebody were to Google image and let’s say we were talking about Tom before, Tom being my interview subject. Someone was to type in Tom Hazzard’s name and then some topic, maybe the topic that he spoke about, inventor. They would type Tom Hazzard and inventor into Google Images. What would happen is the picture with my name also associated with it or my show’s name would show up along with him. This is when you have a high-value guest, you get your picture and your image and your name associated with them and that’s how you do it. Their name usually goes first in the tag, then the show name, then your name, and then you’ll have other tags that might be relevant to your keywords and your topic. That’s how we do it. It’s all auto-generated for you. You don’t have to think about it.

Engagement is the biggest measurement. Click To Tweet

That’s the whole point. This is easy. We’re telling you a lot about it. The reality is it’s pretty easy. As long as on your customer dashboard, which we’re going to talk about at the beginning. The customer dashboard, which most of you are using and we want to encourage all of you to use it because it automatically gets your new episode into production the fastest way and the most automated way so it’s gets done sooner, which is great for you and great for us. Please use that, but in that form all you do is enter in your guest name and email and we will have had you approve the copy that’s going to be emailed out. After the episode publishes, it would be the day it publishes. If you haven’t specified a particular time of day, we usually publish them at 3:00 AM our time, 6:00 AM New York. Early in the morning, the podcast downloads to people’s devices if they’re subscribed before they go to work. It’s the idea. Some of you in different countries, we’d do it a different time and that’s fine. After it publishes, guest communication will be triggered to go out. Your guests should have it sometime the day it publishes. If any of you don’t want to use it, that’s fine. You let us know. We can check a box and the fields in the new episode request form asking for guest name and email won’t even show up. You don’t have to bother with extra fields. We can take them away.

If you have a show that doesn’t have a guest, this won’t occur. You leave it blank and you don’t put the email address in there. You only do it on episodes with interviews.

That’s guest communication and guest email. These are great new features that I hope most of you will enjoy using. We also send the normal episode art in that guest communication email. The guest has all the assets to help promote your show, which is what you want.

The other thing that we want to mention to you is that if you haven’t already noticed, we are sharing your shows on Facebook and LinkedIn. We’re testing out something while we’re growing. We hit 6,000 Facebook page likes. We’re growing the Facebook page for Feed Your Brand on purpose for all of you. Make sure you’ve liked the Feed Your Brand Facebook page.

The Feed Your Brand Facebook page has about 6,500 followers which are great, and that’s growing. We’re doing a marketing campaign to boost the number of followers we have on Facebook and we are sharing on a daily basis. The first one is for WTFFF?! We have one for Aaron Young’s podcast, but every one of you that is our client is being put into the schedule to share. If you go through our Facebook page, you should see your podcast blog post being shared to everyone on Feed Your Brand. If you don’t see it yet, don’t worry. It’s coming. We’re doing everybody’s show. Everybody’s in circulation and it will be up there. There are a lot of them. There are a lot of things to share.

You want to do the same thing. Feed Your Brand Facebook page so that you can be tagged and that’s a problem, sometimes we can’t tag you right away until after you’ve liked the page. You also want to follow the LinkedIn company page for Feed Your Brand as well.

PDZ 2 | Ego Bait

Ego Bait™: We’re doing social media marketing and you benefit from that as a client of Brandcasters.

 

You can check out the Facebook page on your own. That’s a new program that’s starting. We want you to know, “We’re doing social media marketing and you benefit from that as a client of Brandcasters.”

It should be helping your Facebook pages because somebody else is sharing you and tagging you. It should be helping your own Facebook pages for your show. We’re helping to boost that.

Another thing we want to let you know about so it’s not a shock. For those of you that have started your podcast with us less than a few months ago, this won’t exactly apply to you. With every podcast that we start for the ones that are hosted with us, there’s a couple of you hosted on Libsyn or somewhere else and this won’t apply to you at all. Those of you have you hosted with us, with your setup package we included 90 days of hosting free. We’re happy to do that. After that 90 days though, basic hosting which is a cost that every podcaster has everywhere in the world. There are other hosts. You always have to pay the host your podcast, like you pay someone to host your website. We’re going to start charging for that $49 a month for basic hosting.

If you want to use our ad insertion software, our system is mature. It’s out of beta. If you want to put ads in your episodes, it’s easy to do at the push of a button on demand. You can do it or we can do it. Upload the ads to the system, push a button and they go into a specified location. One, two or three ads per episode in the episode automatically and then you can take them out easily if you don’t want them anymore. If you get a new sponsor, you replace them with new ads. Push a button and the new ads are in the episodes. The wonderful thing about this is no one who will ever listen to an old episode with an old ad. It’s always current ads. If you want to use that feature, it’s $99 a month. This is a monthly subscription thing. If you’re still within your 90 days, you don’t have to pay anything and we’ll talk about it as you get to the end of the third month after your podcast launched.

You might get more than 90 days because we’re going to grandfather everybody into the 10th of the month we agreed on. Whatever the 10th of the month is, you might get 100 days or something.

That’s going to be coming. We have a new payment system, merchant accounts integrating into the customer dashboard. That’ll be done by and you can manage it yourself if you need to change the card that it’s being charged to at some point or whatever. It’s going to be simple. Eventually, you also when you need to replenish your episode package, you’ll be able to do that automatically within the dashboard as well. The way we’ve set up the system is if you do not replenish your episode package prior to consuming all the ones that you’ve used, that new episode request button may gray out or even disappear. You need to purchase a new episode package before you can send in a new one. If anybody has problems with that, let us know. It’s not meant to be harsh. There’s an accounting system of how many episodes you have. When they’re consumed, it’s a trigger so that you know and to pay it.

The highest value of engagement is sharing. Click To Tweet

You should get a message emailed to you.

There are some new things coming with that. This is all a part of growing and having a lot more clients to deal with. We’ve got to automate some of these systems so we can keep concentrating on providing, you the best service possible.

Helping you grow your shows, which is all ultimately our goal because we do want that ad side of things is we’re working on relationships to help you get ads placed on your show and other things. The more shows we get in here, the more podcasters we have, the bigger your show gets in terms of listenership. All of those things are going to make it so that you can take advantage of some of these monetization options that we have for you as well, which can help us pay for your show. It can also help get you a bigger audience. We want to be able to make sure that we can do those things for you and spend more of our time and effort on that side of it than dealing with the technical issues at the backend of the website.

One more thing I want to talk about before we open up for questions. We have been creating some partner programs, not only for other businesses that might have an audience that matches and has a need for the services we provide but also to our clients. If you have other colleagues, friends, anybody you know who you think might be interested in launching a podcast or already has one and may want to switch over to have us produce it and/or host it. If you refer a customer to us, we will give you a couple of free episodes added to your episode package, so you won’t have to buy one as soon. In fact, we have one existing customer who keeps referring people to us that keep becoming customers and they haven’t been paying for their podcast for a few months. I’d be happy if all of you were in that position. That’d be fantastic.

You can get your production for free if you refer people that close, but also if you happen to have a list or an audience that you think might be interested. We’re starting this live three-and-a-half day in-person workshops to launch people’s a platform, not just their podcast but with things with their website. We even have a new mobile app. You could go to our website BrandcastingYou.com and see our mobile app and you can download it. It’s in the Google App Store. It’s not in iTunes yet, it takes longer to approve. There’s a web app version. There’s a lot that goes into your platform or what we call your Brandcasting platform so we’re doing these three-and-a-half day workshops that take you from nowhere to being a podcaster, submitted to iTunes, having the blogs on your site, and having your first three episodes done.

Please don’t quote anybody prices because they have significantly gone up because of the workshop situation. They’re three to four times what you guys all paid. Be careful when you’re quoting to somebody else.

PDZ 2 | Ego Bait

Ego Bait™: Our customer interface and our dashboard are being upgraded constantly with improved functions and new features.

 

It’s for the workshop. It’s because it’s acceleration and it’s a lot more one-on-one, in-person attention. We have partner programs. If you’re interested in any of that, please let us know and we’ll be happy to share with you some of those partner programs which have revenue splits. If people from your list come to purchase from us, you even get a more significant part of that revenue.

You all are invited to come. You’ll get a notification when we’re running one of the events and any existing clients are welcome to sit in if you want. You want some more one-on-one help. One of the things we’re going to do is help people making sure that their topics are on top of their topic lists and on top of their guest influencer list. It’s one of the days that we’ll do it. If you only want to come for that day or for a few hours, you can contact us. We’ll make sure that we can set that up so that you show up at that time where you can work on the things that you want to work on with us. You’re welcome to come to any part of one of our live events.

Our customer interface and our dashboard are being upgraded constantly, improved functions, and new features. We’re going to have significant help resources, which is like an FAQ. There’s a lot of tutorial videos in there on different things that you may need to brush up on or if you can’t reach us at any time or you’re in a different time zone or whatever. You might look there to find some answers to your questions, especially about using the customer dashboard or if you’re using the ad insertion feature. If you have questions on that, there’ll be tutorial videos on that.

If you decide that you like this Ego Bait™ feature and function, we have an embed code generator. We will put the generator where it’s part of our lead gen that we’re using with the funnel that Marcus and Liz helped us build. If you guys are interested in a funnel, please let us know and we’ll hook you up and connect you with Marcus and Liz. It was valuable, but we’re using it within there. We’re giving people access to an embed code generator and we will put that in the backend of the dashboard. If you wanted to create your own from something else you’ve written, something else in your blog that doesn’t have anything to do with an episode, you will be able to do that.

We’ll give you access to that which other people are going to pay for. As our clients, you don’t need to pay anything.

You have to create your own graphic, but you’ll be able to figure out what the code is.

If you don't have a Facebook page for your business or your podcast, you need one. Click To Tweet

It’s a form where you enter in the URL of the image you’ve put on your site. You enter the URL of the blog that you want to promote or whatever it is that you want to link to, and some tags. Push a button and it generates you the HTML code that you can use or you can provide to a guest. It’s a valuable thing. You might be interested in this for a lot of things. There’s got to be something in what you’re doing that would make sense you might want. We’ll make sure to let you know when.

It’s a fast way to do it instead of having to copy and paste code, figure out what you’re supposed to replace. It’s easy. You drop your URLs and your tags and then it auto-generates the code that you would then email to somebody. Copy it and email it or use it.

We have a question from Dr. Elizabeth Hoefer, “How quickly once you launch do you think one can expect to monetize their podcast with advertising?” Our goal is that we have pools of shows that we can group together even with a single advertiser and that would allow some of you to monetize when you have fewer plays than others. A general rule of thumb is 10,000 to 20,000 downloads a month is when you probably can realistically start advertising on your show only. However, I had a discussion with one of our clients who doesn’t have that many downloads a month. His audience would be receptive to certain ads that match up with another podcast or within our group of podcasters here that has definitely enough downloads to get an advertiser on their own. We are trying to work out an arrangement where we get that one advertiser to advertise on both their shows. There’s an opportunity for the one that doesn’t have as enough plays to do it on their own to share proportionately in the revenue of advertising from that sponsor. It could be as low as 4,000, to 5,000 downloads a month. You may be able to make some money.

I would say though that you should have at minimum 25 shows. If someone were looking at you, you’d be a full page on iTunes or a full section on iTunes. 25 shows is the minimum by which we see that you can do that. We have one new podcaster who came in who did twenty shows in a month and achieved 10,000 listeners within the first 30 days. That’s killer results. That shows dedication to doing twenty episodes, which is hard because that’s five days a week. It also was because he already had a funnel. He already had a good mailing list, which jumpstarted his show. When you don’t start from that, when you’re starting from scratch on that, it takes a little bit longer. We’ve seen shows go almost 100 episodes for some shows that only do one a month or don’t have any boost along the way.

Our goal is to try and shorten that in whatever ways we can and that’s why we’re bringing in new tools and new connections and ways at which you can do this cross advertising. Liz Hoefer, in your particular case you’re in the health and wellness world. We have a few others. Maybe five or six of them grouped together is enough value for a single advertiser to advertise across the shows. Your split may not be tremendous, but it could cover some of your costs. It gets your listeners used to hearing advertisements, which is a good thing. I want to also mention though that there is some that while it’s not a true advertiser, because that may not be the best way to describe it, there are sponsors of shows.

That’s where when you have affiliations or relationships. If you’ve got an association that you work with, in our case, we might have a great web developer that we work with all the time who may want to advertise for doing membership sites or something like that because that might be of interest to them. Just because we have a small audience doesn’t mean that’s not a valuable sponsorship of an episode for them. In that case, you might want to sell it on a flat rate basis. We did this early in our show when we only had 25,000 plays per month. We sold a flat rate per month for the ad because we sold access to a niche audience.

PDZ 2 | Ego Bait

Ego Bait™: Take in worldwide page likes that may not be as valuable to you to suppress the cost down to a reasonable place instead of going straight for likes in your region and paying too much for it because of competition.

 

It’s not general advertising where it’s a shotgun approach. You don’t know if anybody would be interested in what the advertiser has and they don’t want to pay as much for it. If they know like, “This audience is exactly my target customer. I’m going to get a much bigger conversion rate.” They’re willing to pay more even for a lower amount of downloads. We have a couple of different resources for finding advertisers for podcasts and we’re working with them and networking with them all the time. There’s a lot of opportunities when you get some good downloads. I want to foreshadow what’s probably going to be a topic for one of our episodes is we showed our Facebook page and how we have 6,000 people have liked it. We got those 6,000 people in the last 48 hours with $80 of costs in terms of Facebook. We’ve found a program that we execute now. If any of you are interested once your podcast is launched, if it isn’t or if it’s already launched and you want to grow your Facebook audience.

This may not translate to listeners though. This is what we’re testing out for you. We’re always researching and trying to figure out the new things that we could do with you guys and for you guys. Provide services for you behind the scenes and whenever we can, especially when it’s economically viable like the Ego Bait™, we just include it. It’s not our goal to charge you more for these things. We want to make your show more valuable because at the end of the day, that makes everybody more valuable in the advertisement and ad mixing system which is of great interest for all of us. What I want to say here is that the testing part of it is what we are going to test out, is that going to translate into a boost in listenership for you? At a minimum though, it is a boost in social proof. In other words, you aren’t a new podcaster with only ten likes. At a minimum, for $100 if it gets you enough credibility so that you can command good guests, then it’s worth doing it for $100.

In terms of actual out of pocket costs, about $100 you can get about 10,000 likes. $100 to $150, it can vary a little bit. It’s not much money. You can get about 10,000 likes in three to four days. We know how to do this and this is something that we’re looking at incorporating into our podcast setup service in the future. Any of you that want to do it, we can certainly do that. That’s a nominal cost. It doesn’t take that much time. It takes a few days for it to happen. We’re always looking at different ways to market and increase listenership for podcasts. As we keep figuring these things out, we’re going to share them with you. We have another question from Clare Barry. She said engagement is more important than numbers.

This is the thing is I struggled with this to be honest with you because it is a numbers game here. What we understand and what we’re testing out is that at first, you have to have the numbers in order to keep the value you have to pay for those people, the value you have to pay for the engagement low. The idea is to get as many of these likes to your page for under a cent. If you want high engagement like in the UK, you might have to pay $3 to $5 per page like to get people into your page. You won’t with this system. To keep the value that you have to pay for the page like down, you have to take in worldwide page likes that may not be as valuable to you but you take them in initially. Facebook keeps the value that you pay low when you move into your region, when you move into the UK or the US or Australia or Canada or wherever else you might want to grow your audience. It suppresses that cost down to a much more reasonable place instead of going in straight for those likes in your region and then paying too much for it because of competition.

We’re only talking about the way this works and a slight preview. You get your first 2,000 to 4,000 likes worldwide, maybe not in your preferred country, then Facebook establishes that cost. It’s usually $0.01 to $0.015, at most $0.02 US per like. We found it to be $0.013 to $0.015 for us as we did it. We’ve seen others that have had it cost a little less. It’s cheap. You’re getting worldwide likes. You switch the geography to your target country and then Facebook keeps the price down that low. If you’ve gotten at least 2,000 likes elsewhere at that price, you switch it up. We know how to do that and then you get likes that more valuable to you. There’s one other thing I want to mention, which is Clare is asking if she wants to know more about how to do this and how to do it the right way? There is a right way. We’ve learned how to do it. We got trained by someone who’s been doing this all year. We have to admit there’s a chance Facebook may change their algorithms or system at any moment. It may not work in the future. For the last few months, it’s been working exactly this way and we know what to do. We’re happy to help you with that.

The other thing we’ve experienced as we’ve been doing this marketing for our own podcast or Facebook podcast page or it could be your company brand page, it doesn’t matter. It doesn’t have to be about the podcast in particular. It could be any Facebook company or brand page is that while we are paying for getting likes that are eventually geographically targeted at your country, they’re not targeted demographically much more narrowly than that. However, we found that we started getting a lot more organic likes in addition to the ones that were paying to advertise for because we’re advertising. Facebook was already promoting our same ad for this in the United States without us paying for it. Because we were paying for it in other countries, they’re making it available to more people out there. We got hundreds and hundreds, close to 1,000 probably likes during the advertising campaign that was unrelated to the actual ads, the sponsorship that we put out on Facebook. There were additional tangent benefits to it. It worked pretty well.

Once you have a bigger reach on Facebook, you can monetize that in different ways. Click To Tweet

Clare is right about engagement. Engagement is the biggest measurement. BuzzFeed measures that. All of the high value of people who make a lot of money on Facebook, it’s measured in engagement. The highest value of engagement is sharing, which is why we’re sharing your podcast and why you want to share others. You go to a page and you like it and you share it. That’s one of the things. The other thing that Facebook values highly is when somebody hits hearts or wow faces or whatever the emojis might be instead of the thumbs up like button. Those are big. You get boosted. It’s not just commenting. Commenting requires a little bit more work. You want to keep doing that. In order to do that, you want to do it as much for other people as they do it for you. That’s one of the valuable things we think Ego Bait™ helps with because you’re tagging and you’re sharing it. They’re likely to share it to your page and it’s encouraging that cross sharing to happen. I encourage you to be great about making sure that you are friending your guests, that you are liking their pages as well, and that you tag both when you share it in your social posts.

If you don’t all have a Facebook like page for your business or your podcast, you need one. You need to create one and you need to be posting on it regularly. That doesn’t mean you have to be a slave to it every day. You can use a tool like Buffer, that’s what we use because with all of you that are podcasting and we’re pushing out your posts. It’s a lot to do. You use a tool like Buffer. What’s one of the other ones besides Buffer?

There’s CoSchedule and there’s Hootsuite.

There are a few tools that you can use where you spend an hour a month. If you have all the content and you’re ready to schedule them to post or weekly you might spend twenty minutes, 30 minutes at most. You can schedule it so it happens over the course of a week or over the course of the month. It doesn’t have to take over your daily activities.

We have a lot of subjects that we can cover and it’s going to be a whole month before we do this again. I’m going to set up with Alex. Alexandra and I could do a social class on how we do our social. We’ll make a video of it and we’ll share that with you. That would be valuable because we use a plan and we’re clear about it. If you like that then we’ll do that. We’ll do a mid-month plan and we’ll put that in there for you.

That’s going to be recorded video, that won’t be a live thing?

PDZ 2 | Ego Bait

Ego Bait™: Guesting on each other’s shows, if there’s synergy there, is a good way to do cross-promotion and to help each other.

 

We’ll make it live and then you can ask questions.

We could do it live. We can let you know. Even if it’s not live, we can take questions on it the next time we do a live one too.

We’ll record it and we’ll have that in the help area as well so that if you want a reminder or if you hire a new assistant and you want them to follow good social posting practices that work for podcasts. It is a little bit different because there’s a little timeliness to it. There’s also the evergreen side of it where you could go back to old post and repurpose stuff and we do that all the time. We’ll do a whole one-hour on that because it’s necessary.

Another thing I’d like to mention because Dr. Hoefer asked a question about when you can monetize. I do want to mention these Facebook pages that have 10,000 likes and keep growing to 15,000, 20,000 likes. It doesn’t take a whole lot of money we’ve learned to get there. You can grow that reach of your Facebook page pretty quickly and you can monetize independently and we’re experimenting with that as well with more than one of our podcasts. We have our 3D printing podcast. We have established a plan to grow the likes on that Facebook page the same way. We’re going to monetize that by making an offer that goes into one of our funnels through ClickFunnels. It’s not that hard to start to monetize that audience. I’m not saying it’s super easy. There’s a lot to it and there are different levels of this. We’re talking about inexpensive likes and then there are different kinds of Facebook advertising that can be a lot more expensive, but there are tactics that work here. My only point is once you have a bigger reach on Facebook, you can monetize that in different ways. There are options.

One of the things that I want to mention too is that guesting on each other’s shows if there’s synergy there, is a good way to do cross promotion and to help each other. Podcast listeners, you’re not poaching them. They listen to multiple shows. That number is five to seven shows average that someone subscribes to. If they have an interest in an area, they want more information. They’re eager for more information. It’s not going to hurt you to be on shows that have synergy together. That’s helpful.

We have a question, “I would love to connect with fellow podcasters in this group who have a similar show to mine.”

That’s something we’ve been talking about doing is try and create a community like a chat board.

We’ve been thinking about adding this and we have talked to our developers from our customer dashboard, which we started this episode talking about. Within that customer dashboard, we’re looking at putting a way. I want to be clear. When you’re in the customer dashboard with your login and password, only you can see that information about your show. No one else has access to it except me and we have admin level access. We need to have that in order to deal with issues or help produce your shows.

From a subscriber standpoint from users, you’re the only person that sees your own stuff. We’re looking at putting a way though for you all to communicate with each other almost in a simple, clean way, not complicated. You could put out a message that would show up on everybody’s dashboard. It’ll be obvious when you log in, it’ll be right there if there are any new messages, any questions others are asking or invitations they’re making. You’d be able to respond, communicate with each other, and exchange your contact information if you want to talk outside of that group. We’re trying to facilitate this community that we all are in together that is trying to market our businesses.

You could post in there, “I’m looking for guests in the health and wellness area,” or, “I’m looking for guests who have done great social marketing. I would love to connect with someone. Do you know anyone?” That there can be a referral basis, but we’re also going to do an interview on one of our Feed Your Brand podcast episodes with Jennifer Spencer. Jennifer is a guest placement expert. This is what her business does and she helps place speakers, authors, experts on podcast shows and you might want to give her the type of person you’re looking for because she’s always looking for new shows to place them on. We’re going to make that connection with her. After the show, we’ll send out an email letting you listen to what she’s like and understanding it. It’s my understanding that there’s not going to be a cost, but we’ll clarify that with her, for you to accept someone on your show because these are her clients who are paying her to place on your show. This is our goal is to try to make everything no cost to you. If we can find people who are willing to do that and we don’t want you to spend a lot of money promoting your show. That’s not the purpose.

Although another thing you may want to consider is that if you wanted to hire someone, Jennifer or someone like here and there are other people that do what she does. We happen to particularly like her. We think she’s a person of integrity and we’ve used her. You may want to hire someone like her to place you on other podcasts to help get the word out and increase your listenership, market your own business. That’s another thing to consider. We want to make this useful for you and I know all of you are busy people and that’s why we’re thinking, “Once a month is probably enough.” If we have an important subject, we might do another one. You may not all be able to be there live to be able to ask questions and we understand that. That’s why we’re going to make the videos available to you. These are private. This is only for clients. This isn’t going to be broadcast or exposed. We’re doing other things to expose podcasts and market out there in the world. This is not one of them. This is for you.

All of these are going to be archived in the help section of the dashboard. You’ll have that. If you’re not at this stage in your show and you remember, “Ego Bait™’s there but I haven’t even recorded an episode,” you’re new to us. “I haven’t even recorded an episode with a guest yet,” and you’re not ready for that. You’ll be able to come back and refer to these. That’s our goal is to keep them there as an archive with tags on what they are and the description of what we talk about.

Thank you all for reading.

Don’t forget Alexandra’s here. If you guys need any coaching in terms of tech on the dashboard or anything like that, Hello@BrandcastingYou.com.

As we get bigger, not everybody will have as much access to some of us as you all do because you were the first.

She’s there as a resource for you. If you need anything at any time, she’s happy to help walk you through that.

Thank you so much. We’ll all be talking to all of you independently at least over email, but then we’ll look forward to talking with you. Thanks so much.

Take care.

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