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  For many reasons, podcasters are uniquely suited to publish books and audiobooks about topics that are of interest to their existing audiences. Not the least among these is that they already have an audience in place; it’s just a...
  Marketing new products is an absolutely daunting task, so you’ve got to know how to take baby steps before going big. Otherwise, you risk jeopardizing not only your new product, but even your company and your own personal reputation...
  Humor is probably one of the strongest suits a speaker could wear when they want to bring people over to their table. Unfortunately, being funny is not easy. Switching it up, host Tracy Hazzard brings on Stephanie McHugh who...
  The bottom line of your business realizes the benefit of the recorded content you create to use for marketing. In this episode, Scott Carson, aka “the Note Guy,” host of the The Note Closers Show Podcast, talks about starting...
  If you want to make a big impression on social media or your website and anywhere in the world, you’ve got to have content. If your content can keep someone smiling, that’s even more impressive. In this episode, accomplished...
  There is no better way to grow your platform and increase your following than speaking opportunities and guesting on other people’s shows. A lot of times, when people go to PR agencies these days, they complain that they don’t...
  Of all the platforms, LinkedIn is probably the most misunderstood and underutilized. Relationship marketing expert TR Garland says LinkedIn could and should not be thought of as social media. Rather, think of it as a huge convention center where...
  One of the greatest desires for many entrepreneurs out there is to lead generate – to find clients. However, this can be hard to do for some because it takes a lot of planning and using the right techniques...
  A website is an asset. Especially for podcasters, you can build that website into a business or an asset that has real commercial value that you can sell. If you’re someone who is an investor and you want to...
  Converting real-world customers is really all about having customer conversations. Social media strategist Stefanie LaHart teaches people how to create micro-scripts or taglines to start conversations. These micro-scripts are one-liners to get people invested enough that they stop doing...