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Posts filed under: Building Influence

As things slowly start getting back to normal and more places open, events will be right around the corner. And with that comes doors of opportunities. But are you prepared for live media coverage? In this episode, Tom Hazzard and...
Podcast usage increased dramatically over the last five years, you might want to think about leveraging your podcast to grow your business or brand. One way to do that is to up-level your guesting strategy. In the podcasting business, having...
  When selling your brand, you need to be heard in order to get your marketing out there. The market has been saturated with different channels and stuff on the internet which does not make getting widely heard easier for...
  One cannot deny social media’s power and influence today. It seems to be in the very fabric of everything we do, and it definitely won’t be going away anytime soon. In fact, it has continually been growing, which is...
As a podcaster, you want your guests to share your episode as much as possible and to give you a backlink from their website or their blog. You can actually do that through Ego Bait™. An Ego Bait™ is a...
What defines an influencer? It’s one of the most important things to look into when you’re trying to find the perfect podcast influencer to guest on your show. You may easily think anybody who’s very high profile in media, whether...
Is it better to be a podcast host or a bestselling author? Which one has more authority? We think being a podcast host before trying to put out a book can have more influence nowadays. Having a podcast can actually...
One of the things that are found to be tremendously effective as a podcasting tool is Ego Bait™. Ego bait is you saying something so flattering to the person’s ego or something so wonderful about them that they can’t help...
You hear it all the time from marketing agents and PR firms, “You need a platform.” What does a platform really mean? The simplest analogy for it is to imagine it this way. A platform is a stage that you...