Underneath everything we have done as podcasters, what we most want is for us to have an impact on other people’s lives. That is the true measure of success and Wendy Lipton-Dibner, M.A. shows the ways and importance of building podcast impact. As a bestselling author, internationally-recognized authority on business acceleration, President and CEO of Professional Impact, Inc, she brings a number of great and valuable insights on what it truly means to have a greater impact and have that measurable difference we could make in other people’s lives through our content. She lays down how you can apply some mindsets on the way we think about podcasting, highlighting the tremendous responsibility we hold when it comes to providing something meaningful to listeners. She then gives a peek into her event, Move People To Action, and telling us how we can truly become thought leaders in our fields.

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Listen to the podcast here

 

Building Podcast Impact with Wendy Lipton-Dibner

I’m excited to bring you such a fun interview and a meaningful one with a dear friend who also is an amazing person in the speaker, author, entrepreneur community. Wendy Lipton-Dibner is a five-time bestselling author and an internationally recognized authority on business acceleration. She is someone who has started many businesses, in fact over ten different businesses that have had a tremendous impact on people’s lives and allowed her to live a life of abundance and the life she wants to live now. She goes and speaks all over the world and gets paid a lot of money to do it, but it’s not about money for her. In fact, she has this whole philosophy that if you have impact on other people’s lives, that you’re freely giving of yourself, of your expertise, your talent, trying to help others in a very positive way with integrity the money is going to flow back to you.

She also has an event called Move People to Action that takes place in Orlando, Florida. She’s such a wonderful person of integrity that Tracy and I have come to know in recent years. I’m not going to hide the fact that we love Wendy Lipton-Dibner in so many different ways and her husband, Hal. I’m not going to go deep into who he is, but when you meet Wendy or if you go to her event, you will certainly learn more about her husband Hal. Wendy in and of herself is such a tremendous person of integrity and providing great value especially the speaker and author community, the entrepreneur community, and I’m very excited to have her as my guest.

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Wendy, thank you so much for joining me on Feed Your Brand.

I’m excited to be with you, Tom.

What I want to do is introduce what you talk about all the time when you speak from the stage or at your own event about the impact and what that first means to you. Then I’d like to get into it in terms of how that can apply to our audience of podcasters to help them have a greater impact. Perhaps some speak from the stage but others on their podcast episode. Can you share with us what impact means to you?

Every single day, we move people to action by talking. Click To Tweet

When I was eleven years old, I saw the movie Funny Girl and I fell in love with Barbra Streisand and I loved the movie and Barbra Streisand was so awesome. She would put her hands up and her nails would show and all I wanted was to be Barbra Streisand. I even stop biting my nails because of Barbra Streisand. I was watching Funny Girl and I’m not going to tell you what happens in case you haven’t seen the movie. If you haven’t, you’d still need to go see that movie. Right at the end, she gets on a boat and she starts singing this song. In the middle while singing this song, at eleven years old I burst into tears. All I could think was, “How’d she do that to me? How is it possible that with her voice she made me cry all those miles away through the screen?” That became a fascination of mine and I thought when I grow up, all I want to do is touch people’s hearts with my voice.

What I came to discover it is we do that every single day. We move people to action by talking, by sharing our thoughts, our dreams, our fears and our lives. We change how people feel, we change what they do, what they think, what they get, what they give to us, all based on how we speak. What I discovered is that when we do that on purpose with meaning, heart, intent, and data, the next thing we know is we can ethically move people to have better lives. To have more fulfilling lives, healthier lives, richer lives, more meaningful lives, less scary lives, whatever it is that we want to help them do all with our voice and our words after we’ve thought it all through. For me, impact is the measurable difference that we make in people’s lives as the direct result of contact with us, with our speaking, with our products, with our services, with our content whether it’s written or spoken. At the end of the day, we can change lives by saying the right thing at the right time and the right way to the right person.

I love one particular word in there you used which is the intent. That is key. A lot of podcasters discover that they have a platform. They are speaking to their audience every week and because they’re in people’s ears every week, people start to get to know them or they think they know them. They trust them inherently a lot more than in other situations. That’s one of the greatest surprises for new podcasters. “This person wrote me an email. They’re talking to me like I know them but I don’t,” but they do get to know you. It was Malcolm Gladwell who said it best in an interview with Stephen Colbert because he started a podcast a couple of years ago. He was like, “Stephen, why would you do that? You’re this bestselling New York Times author. The podcast is small time for you.” I forgot the friend that he quoted but he quoted a friend of his who said, “Malcolm, it’s because people think with their eyes but feel with their ears.” That’s so true. Podcasters need to be aware that not only do they have this tremendous power and an opportunity to impact people as you say but imagine if you approach it with intent and we’re aware of that. How much more impact can you have on people?

I don’t see the reason to get behind the microphone if you’re not doing it for the purpose of making a difference in people’s lives. If you’re doing it just to hear yourself speak, then you don’t need a good microphone. You’re doing it because you want to enter someone’s world and touch them in a way that no one else has. Think about it this way. I believe that speaking through any medium but especially through podcasting where people are taking you with them while they’re doing something else, it’s very rare that people are sitting in a room listening to your podcast. They’re usually doing something else. How do we pierce through that to change someone’s life, to make them put down whatever they’re doing and say, “What?” They go back and rewind it, “I didn’t write that down.” How do we turn a quote simple little twenty-minute thing that we have to do every week into something that changes lives? The answer is by making a decision before you ever sit down in front of that microphone. If I could do one thing, if I could help someone change one thing, what would it be and how am I going to do it? I’ve had the privilege of speaking in stages all over the globe. I’ve been doing this for 40 years and at the end of it all, what I look back on when I think about that is not all the money although God knows there’s a lot. It’s not the money. It’s the tears, it’s the laughter it’s the smiles, it’s the people who came up to me afterward and said, “I don’t know what you do in the real world but here’s my credit card. What can I buy from you?” People don’t even know you, they know that they have to have more. That’s what you do every time you set the intent to make a difference in someone’s life.

The reason I want to talk about this with you and share this is I come across many podcasters while I’m doing a business. Too many of them start with the cliché or simple intent that they are a subject matter expert and they have things to share with people to help teach them, experiences that would be valuable to others. That I’m sure is true but that’s more of I would say a self-centered approach to, “I’m all that and yes, I have this to share and that’s the value of this podcast.” When you think with intent about how you are going to impact people’s lives, how you are going to deliver that message in the most effective way, it’s not just about what you know but how you tell it and the words you choose. The words you choose can make your message be much more effective or received in the way you intended to or can kill it and somebody else will switch off and go onto the next thing.

 

First of all, let’s talk about being a thought leader, being an expert in some kind of knowledge that you want to share with others. I don’t care if you’re on a subject that people have talked about for decades. At the end of the day, there are still people out there. If you think about the billions of people who are searching online every single day, they wouldn’t be searching if they already heard it. People made a certain connection between what they need to know and the right voice coming into their ear at the right time. My grandmother used to talk all the time. I would say, “How can I grow up and find a guy to like me?” She would say, “There’s a lid for every pot, you haven’t found the right lid to fit your pot.” I believe that about voices. Every person who is in pain, they’re in pain because they haven’t found the right messenger for their pain. We can all be talking about the same exact thing, but no two people are going to talk about the same way. You’ve got a different set of experiences and what I would love for all of your audience to know is that it’s not the content, it’s the experience we bring to our content. It’s the perspective that we bring to our content that makes the difference. If you want to teach things, awesome. Good. If you are self-centeredly driven to get your name out there and get your content out there, it will drive you more and more to do well. At the end of the day, we’re way more interested in the story you bring to the content and how you connect that content for us into our lives because we all know we should drink water, but we haven’t ever heard it from you. What makes it important? When we hear it from you all of a sudden, we just have to have water.

That goes to something that I often talk with people who are considering starting a podcast. When a podcaster’s area of expertise is in a seemingly crowded market of podcasters, meaning there are a lot of other podcasts that talk about general business subjects, let’s say, it’s a very popular category. There’s an awful lot out there. How can you stand out? Some people get scared off. “There are too many podcasts. I’ll never compete.” I think quite the opposite. If your area of expertise, you go in search on iTunes to see what the competition is and there’s no other podcast talking about it, then I would pivot and figure out a different type of subject because that means there’s not a lot of people are looking for it.

The odds are if nobody is talking about it, there’s a reason but it’s what perspective you bring. The other thing that I feel strongly now is that impact is the new global currency. It means that people are looking for results. They’re looking to be able to walk away from your podcast and say, “What can I do differently now?” It’s not, “What can I think about differently?” but it’s, “What can I do differently because I think differently? What can I get differently as a result of you having talked to me?” They’re looking for results. If you consider that your specific area of expertise no matter what it is, it ultimately comes to people in a way that produces measurable results. If you’re measuring it, if you’re engaging your listeners in quick little research moments where they come to you and tell you what you need to know, that they want different in their lives and then the next episode gives that to them. At the end of the day if you’re reporting results, go back to the beginning. The impact is a measurable difference we create in people’s lives as a direct result of contact with us, our products, our services, our message, our marketing, our voices, our books, how are we doing that? We’re giving them not just information but steps to follow, concrete, “One, two, three, do this,” and go.

Have you ever come across any ethical dilemmas? You speak from the stage. You have a lot of power over people to influence them. Maybe it’s others you see who are influencing people and not from a place of integrity. I’m curious to see if you might have a story to share about that or if you can share one and how you’ve maybe counseled others to be on the right side of that dilemma.

Let me count the ways. I’ll be happy to share as many stories as you want. If you think about all of the stages that I’ve been, from the personal professional development industry, the state seminars where they bring in multi speakers and it turns into a pitch fest and one comes after the other but let’s talk about the real world. Let’s talk about where you get hired to speak by a corporation or by an association of professionals. The engineer’s association, the architect’s association, the doctors who specialize in orthopedic surgery association, when you’ve been on all those stages and you look into people’s eyes and you see they are sitting. They’re waiting for the next charlatan who’s about to show up and use this as an excuse to get them to hire them as a consultant. I’m strong about ethics. At the end of the day, for me, ethics is what drove me into this business in the first place. I did a study back in 2000. I started it right around 2010 where I was invited to speak on stage for authors. To set it up a little bit, I had spent the twenty years before that speaking in the real world where all of my audiences were prisoners. They were there because their bosses typically told them they had to be there. It’s not like authors and entrepreneurs where we buy tickets to go and hear other people speak because we want to hear them speak. I walked in. I saw those authors and I fell in love because every time I would talk, they would lean in, cry and write things down. They were so cool. I loved my authors and I literally fell in love.

If you're podcasting just to hear yourself speak, then you don't need a good microphone. Click To Tweet

After, I always stay and talk to people. I’m sure you did that as well. The stories that they told me about the hundreds of thousands of dollars that they had spent going from seminar to seminar, from buying people’s this and that and at the end of the day they had “nothing to show for it.” The question became, “How did that happen?” I’m a social researcher by training originally. I launched a research study and I was dealt. I went from seminar to seminar. For eighteen months I went from seminar to seminar, I bought high-end coaching programs, the $25,000 weekends and the $10,000 years and all that kind of stuff to see what was going on. What was it that was making it that these people who genuinely wanted to learn and were willing to pay for that weren’t getting anywhere? What I discovered was a lot but here’s the bottom line. People were blaming each other. The seminar producers were blaming the attendees for not doing the work. The attendees were blaming the seminar producers for not providing enough how-to and too much what. It was a disaster from day one, but I believe that the responsibility is on the speaker always, for us to present things in a way that people can use what we present. I went and spoke to these influencers, thought leaders, gurus, all these names that we have and I said, “Here are the results.” I’ve always kept track within a research.

In my training in corporate, health care, and nonprofit, 93% of the people who took my seminars were implementing what I had taught them. I thought I was flunking because I couldn’t get 100%. What was I doing wrong? Then I found out in this industry it was under 3% and the data I collected was well under 2% so I felt a lot better. The question was why. As speakers, I believe we have a responsibility to help people implement what we share and I believe that’s true for podcasters. I believe it’s true for radio people before podcasters came along. I believe it’s massively important if you’re holding events and if you’re writing books. My book Focus on Impact, step by step. What do you do? “Is it not enough? I’ve got an e-Course that you get for free when you buy the book. Is it not enough? No problem. Here’s our private Facebook group. Not enough? No problem. Here is this,” and people say, “How can you give all that away? They’re going to go on Amazon and they’re going to buy your book and you’re giving away tens of thousands of dollars?” The answer is yes because in my mind, if we don’t help people get results then why are we doing this?”

That’s what we also try to do with this podcast. We have a business where we do this for people and the results are very measurable. I love what you said about measuring it but that’s okay. I am not trying to hide what we do or not tell you the secrets of it unless you’re going to buy something from me. No, I’m giving away all of our knowledge for free. We’ll tell you exactly how to do it because the reality is 96% of the people are not going to do it themselves, unfortunately. Those that do, more power to them and I’m all for it. That’s great but then the ones who don’t have the time or value, spending money to save time, they’re going to come to us and have us do it for them, so they can grow their reach, grow their impact, whatever it is about their business they’re going to do. I appreciate that, and I agree with you. Giving it away is the right path because that’s going to come back to benefit you even more. That helps you stay on the right line, the right side of that ethical line if you’re willing to freely give it.

As long as you’re not hiding anything. There are things in my live event where I give them exact step by step how to. We do it in layers because there are a lot of different levels of experience in the audience. The people who are starting out can’t quite use a lot of the more advanced stuff but I still teach the advanced stuff so that the people who are advanced can get it but the people who aren’t advanced get the beginning pieces. As a result, people come back. This January is our 10th-anniversary event, not ten years but ten events. I have people who have been there nine times and now they’re coming back for ten. They tell me, “It’s because I’m ready for something new now. What else have you got?”

I’ve experienced this as well. I was at a very different stage in business a few years ago than I am today and there are certain events that I keep going back to and I get something new out of it each time because my context in relation to what is being shared is different.

I’ve had a lot of coaching clients, a lot of speakers, a lot of authors. One of the things that stop them from getting their message out into the world is that they think they should do everything themselves. Even if it’s a money thing, at the end of the day the question is, “If you have $1, where do you spend it?” My answer is you spend it on something that will take you too far away from your creativity. As speakers and authors, we need to put all of our focus on honing our message, honing our content, keeping ourselves in a place of wellness so that we can 100% be there with and for the people that we serve. If your mind is all crazy because you’re trying to figure out what button to push, you can’t be there 1000%. I don’t care how good you get this. If your brain isn’t wired for engineering, if your brain messes up every time you have to set your alarm on your phone, then God help you. You’ve got to bring these people in your life because at the end of the day, could you learn to do all this stuff? That’s why Tom is here teaching you. Just because you can do something doesn’t mean you should.

That’s a very important lesson, especially for relatively newer entrepreneurs. You tend to want to try to do everything especially if you’re bootstrapping it. Maybe there’s a time for that. Even in this business, there is a time where I was doing so much more myself where I was HR. I was hiring people and I was so happy when I extracted myself from that process, but you’ve got to build systems. Maybe you do have to do more of it in the very beginning, but you should be striving to get yourself out of those tactical things. Being more visionary and strategic in order to grow or you’re going to be spinning your wheels

The only thing you should be thinking about in terms of tactical is how are you going to make your content tactical? How are you going to take this big message that you’ve got and break it down into pieces that are actionable, that people are ready to hear? You’re not moving people to take actions that they’re not ready for because they haven’t gotten past this piece yet? How do you have to reverse engineer your knowledge in a way that says, “I can’t share this until I share that,” otherwise it’s out of sequence? They won’t do this and therefore it’s too late to go back and do that because they’re all finding another podcast. At the end of the day, you have got to be driven to make your impact and then move people to action so that they’ll do what you want them to do. At the end of the day, if it’s ethical, then move us and we will follow you and we will do what you suggest because we believe you, because you are genuine, because you’re real, because you’re ethical, because you’ve got results, because you can prove your results. What more could we want?

I want to make sure that the audience understands more about your event and what you do as a coach. Because we do come across people and podcasters of all types that most of are in business for themselves in some way shape or form or wanting to be there. They’re moving in that direction and they desperately need other kinds of coaching, they need to improve themselves and certainly having impact is a huge thing. Tell us a little bit about your event, what it is and what people can get out of it to help move them forward.

Once a year I bring difference makers into a bower. The first thing is who should be there.
If you are a speaker and author and your goal is to make sure that your content, your message, your voice is changing lives, then you need to move people to action. If you are not yet an author or a speaker and you want to be an author or a speaker, this is the story. Move People to Action (see special offer to attend from Wendy a the bottom of this post!) is a four-day step-by-step breakdown of everything I personally did to build ten businesses of my own and do it in a way that was all about speaking and writing. Whether it was a product in our service business, a brick and mortar business, an MLM, private practice, you name it. At the end of the day, my goals began back in the ‘80s when I was determined to prove that if you focused on the impact, the money would come and it did. This is my give back. This is my way of saying, “Do you want to know every single formula I discovered to ethically create an impact in the world and walk away with a life of abundance?” That’s what I teach for four days. It’s a one-woman show and during those four days, I have panels of the impact experts. People who come and don’t sit there and sell you something, they talk about how they got where they are and what they’re doing and then we move on to the next. 99% of our time together is about me telling you, “Here’s what you need to do, here’s the step-by-step to make it happen and to get hired. I’m paid six figures for speaking. If money is important to you, you need to know how to do that, but you need to understand we are not coming there to learn how to make money. You’re coming there to learn how to make an impact and therefore make more money than you ever imagined possible.” That’s Move People to Action.

When you think with intent about how you are going to impact people's lives; it's not just about what you know but how you tell it. Click To Tweet

Where is it? Where does it take place?

We do this in Orlando because day five is a bonus day where I take everybody to the Magic Kingdom and we walk around Disney. I’ll show you how all of the ethical influence formulas you learned for the first four days were happening in the Magic Kingdom. How are they making people cry? How are they making us laugh when they want us to laugh, be scared when they want us to be scared even though we know there’s nothing to be scared about. We’re terrified. Our adrenaline’s pumping. How are they doing that to us? I found the formula as I was determined because if Barbra Streisand was going to do it, I was going to do it too.

I saw an interview with Barbra Streisand. I was so impressed with her as much now as I’ve known about her in the past. She’s still doing it and has a tremendous impact on everyone she touches. The show that she was on has a certain format that they usually do, where there are other people interviewing her too and they didn’t do that. Barbra got a one-on-one in a show that never does that. You brought that to my mind when you mentioned your story about Funny Girl early on, I thought I would share that. I know Tracy has been to your event and unfortunately, I had a conflict. I know Tracy has been and could not say enough great things about it. I do think of our audience who are needing help moving their business forward, you don’t understand those formulas for success you’re trying to figure it out. I would highly recommend this event. I know four or five days sounds like a long time but if you’re going to make a difference in your business and move it forward, you’ve got to take time out from what you’re doing and concentrate on it fully. Turn the cell phone off and immerse yourself in this. I’m confident you will move forward if you do it.

There comes a point where you’re going to spend five years putting it together in pieces or even spend five days and get that.

Tracy and I have been in business for ourselves in one form or another since the late ‘90s. I wish early on when I was still in my twenties that I even knew that things like this existed. That you could go and get help like this and you didn’t have to figure it out yourself. To me, that was such a foreign concept.

 

I’m glad that I did what I did. I discovered 40 years ago that I can’t be an employee. I can’t. I have to make things up. I have to figure them out of my own because even if somebody’s already figured it out, it’s not my thing, it’s their thing. I wanted my thing. That’s the way we make this work.

I am exactly the same way. We’ve had our own companies. I definitely was born to be an entrepreneur but there have been a couple of stints in my career where I have been an employee, but I only lasted about eighteen months, two or maybe three times at most and I realized that I am not suited to be an employee. I was interviewed on another podcast that never came to be. It was an early episode and the podcast never launched. It’s too bad but the podcast was going to be called Genetically Unemployable and that describes me. I understand that I’m hypocritical in some ways because I have a business that has a lot of employees and you have to have employees and systems and ways to get things done. I can’t stand the sort of military mentality of a business in terms of being one of the troops in there staying in my lane doing my job. It doesn’t work for me.

One of the things we talk a lot about with people is brain wiring. We talk about the science of that and what’s the brain wiring, what’s the personality, what’s the action type, what’s the sociological value type. I’m a researcher by training, social research. At the end of the day, I look at the science of impact to say who should be doing this and who should be doing that. That’s one of the things we talk about and people’s brains are wired differently. When we’re growing up, entrepreneurs, people who are designed to get out into the world and be entrepreneurs truly do think differently than people who like to do things in a standard orderly way where they know every day they’re to come to the same place. They know every day they’re going to have to help someone else do what they do and they thrive on that.

You have to be adaptable too. You have to recognize that you’re going to have to pivot at some point and it’s probably the hardest thing to see. I know that I am not the most self-reflective person on earth. I have to have a mirror held up to me a lot and that’s how Tracy bounces me out a lot. Right now, technically Brandcaster is our company, I am the CEO of it, but I may not be the CEO forever. There’s going to be a point at which I’ll hold the company back and I need to let somebody else fill that role and concentrate on what I can do best to contribute to it. I always have this expression, “Everything is temporary.” Even though you have your own company, you want to grow it, you want to make it this big thing, every situation is temporary. Recognizing that and being comfortable with that can be a hard thing for people to do. I’ve come to peace with that, that things are going to change and that’s okay.

Here is my prediction I’m making on this show on this episode. Before you’re ready to give up being CEO, you’re going to come up with another idea. It’s going to happen right at the point that you’re starting to have gotten all systems in place and so the challenge is no longer there. You’re going to come up with a new idea which is going to mean that you are happily going to pass the baton because you’re dying to do the new one. I can’t wait to see what the new Hazzard product is going to be because it’s always awesome.

The words you choose can make your message be much more effective or received in the way you intended to. Click To Tweet

With this one, I’m having so much fun because I get to meet different people all the time. Every new client, every new company I deal with it, it’s so much fun. There are so many fascinating things people are doing and I’m always learning from them, present company included. That’s what I enjoy about it. It will be interesting to see what the future holds but I know you’re right. There are always two or three things that I have in mind when’s the timing right and all that but I certainly love this business. Exactly this interview is a great example of why I love it and why I love podcasting. Can you even realize in the ‘80s pre-Internet? How did we even do business?

It was about talking to and with people. We’re not doing anything different now than we did 40 years ago. It’s the vehicle we’re using to communicate that has changed. We’re still doing speaking engagements. It’s that now we can do it in our pajamas. We’re still going out into the world and getting on stages but when we walk into the bathroom the people in the bathroom say, “I know your voice,” and they’re sitting in the stall and they haven’t met us yet. You’re sitting there trying to have a moment of privacy and now you’re talking in stalls instead of on stages. The vehicle has changed but the thought leadership and the presentation are more important than ever because now people are more able to search for your help than they were before. That’s the only difference. You still owe it to people to present things in a way that is meaningful. That moves them to act on what it is that you suggest, and you’ve got a bigger chance for a bigger audience. When I first launched Move People to Action back in 2011, within six months I had already touched over a million people. That could never have happened before. The podcast is the answer.

The fundamentals have not changed but it is so much more important to understand where you are. To understand the times and make sure that your impact is everything it can be because the technology is amplified how many people you’re going to reach.

You bring up an important point. I’m not looking to get political but there is a reality which is that it’s not just us who are speaking. There are a lot of people out there, there are a lot of voices on cable TV, on network TV, on Sirius, on the radio, on podcast. Sometimes they think that part of our job as speakers and authors is to help people get over the voices they heard before us. You’ve got to know that people are being bombarded by falling on the wrong speaker or the wrong author first. How can you undo the damage that has been done by someone else? If your focus is on impact and not on how much money can I make now, then you’ll start to notice that it isn’t that you’re looking at your competitors, you’re looking at people who are either helping or doing damage. If they’re helping, promote them. Maybe they’ll promote you back maybe they won’t but why not share their message because their perspective is different than yours. If you’re coming across people who are doing damage without mentioning their names, how about mentioning content and giving people another perspective on their content? At the end of the day, your platform is so big that you can do good by listening to what’s going on around them and giving them some perspective on what they’re hearing. There’s no limit to the impact you can make with a podcast.

I truly appreciate that and couldn’t agree more. It’s part of why I love it and I’m so happy you could join me.

 

I want to thank you for your impact, Tom. What you are doing right now with your whole being is making it possible for people who are burning to make a difference in the world and maybe haven’t been hired to speak yet or maybe haven’t been heard. You are giving them a platform that they never imagined possible years ago. On behalf of everybody thank you for the impact that you’re bringing to the world by helping everyone else bring their impact out faster and easier.

That’s a rousing endorsement that I did not expect. Thank you, I do appreciate that. I can’t thank you enough for spending time with me and allowing me to share you with our audience.

Thank you for having me on your show, I’m honored.

Building Podcast Impact – Final Thoughts

Unlike a lot of guests that I interview on this podcast and I’ve never met them before or maybe I’ve met them in passing, they may have been recommended to me by somebody else, Wendy is someone who I know personally very well. I know that she is the real deal and I can tell you from personal experience. If you are anyway in business struggling to figure it out or you’re trying to decide what the right path is, how you can improve your business. Thinking about the impact you’re having, not just on people that you’re selling to, but the people you’re interacting with and especially if you have a podcast, that did resonate with me. The intention of having an impact, the intention of improving yourself as a speaker, as a communicator. Using the right words, getting the right help you need to move your business forward, but as a podcasters, having more impact so that your voice is heard. As podcasters, we all want to be heard. We also want people to continue to want to come back for more every episode.

How can you do that? We do talk about a lot of ways you can do that, but it goes far beyond the podcast. How is your podcast serving you for your business and how are you serving others with it that everything is going to come back to help you? I highly encourage you, if you’re a podcaster and you’re in any way an entrepreneur, I’m sure you consider different events that you might attend over the course of the year to help move your business forward. I do the same thing. For many businesses at different stages like we talked about one stage, at a very beginner, you may need certain things. As you’ve moved forward, you may need different things and even as you’re getting more advanced, you need even different things. Wendy’s event, Move People to Action is an event where you can move yourself forward at any different stage of your business. It’d be well worth your time and expense that would be to go to this event and I’m looking forward to going through it myself. I haven’t been there before, but I know Wendy very well and Tracy has been there and it’s a tremendously valuable event.

We can all be talking about the same exact thing, but no two people are going to talk about it the same way. Click To Tweet

There are a lot of things that many of us podcasters or aspiring podcasters think about that we want to communicate to our audience and oftentimes, we think about it more in terms of ourselves in a self-centered way. I certainly did probably in the very beginning. I agree with the more that we can serve others and provide unencumbered, uninhibited information, not holding anything back, that’s certainly what I strive to do is not to hold anything back. I hope you all realize that or feel that if you don’t, I’d like to hear about it. I definitely am not intending to hold anything back. When I first started as a podcaster, I took all the different courses that were out there, read all the books, watched so many different videos about podcasting, listened to numerous podcasts about podcasting. I always felt like the people or the so-called gurus were holding something back. It was in surveying all of those different resources that Tracy and I realized, and we did this together, that there were things that they were holding back, and we could figure out what it was.

As we learned and put these different pieces of the puzzle in action for ourselves to achieve more with our podcasts, we realized that there were an opportunity and a need out there for someone who was going to share everything and not holding anything back, not hold it back unless you pay something for it. We’re in business for sure, but the reality is if it’s not a good fit for you, if it’s not the right stage for you, you’re more of bootstrapping it through yourself or are you want to do it all yourself, by all means, that’s great. I’m still not going to hold anything back and not tell you how to accomplish it.

I want everyone to succeed, to get something meaningful out of it, to move your business forward. Whether you’re directly doing business with us or not, it doesn’t matter. There’s plenty of business out there to be done and the people who need it are going to come probably because we’re giving this information freely. I do appreciate Wendy. She gushed and endorsed us quite a bit there and that was not planned. I hope you realize that. I didn’t expect that. It was certainly very nice, and I appreciate that from Wendy. She’s giving you her opinion in reality as I am about her event. I’d love some feedback on this episode or any other episodes of Feed Your Brand. You can reach us anywhere on social media especially on Facebook at Feed Your Brand.

A note from Tom on a special offer from Wendy!

Important Links

• Wendy Lipton-Dibner
• Move People to Action
• Focus on Impact

About Wendy Lipton – Dibner

WENDY LIPTON-DIBNER, M.A. is a 5-time bestselling author and internationally-recognized authority on business acceleration. Founder of the Move People To Action System for Impact and Influence, Wendy has presented at the U.S. Senate and produced thousands of business growth programs for corporate, healthcare and non-profit organizations. She is President and CEO of Professional Impact, Inc. and serves as a trusted advisor to top influencers, executives, and entrepreneurs worldwide. Forbes called Wendy’s strategies, “The secret to success in business,” and I wrote about her map for Inc., calling it, “Your path to profitable success.”

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