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All posts by: Tom & Tracy Hazzard

  You can help your audience sift through your content maze and make them more engaged listeners. All you have to do is to curate a favorite list from your episodes that would help them choose what to listen to!...
  Is grounding your podcast episodes in time a good idea or should you make evergreen content? That is a difficult question to answer because both have their pros and cons. Join your host for the day, Tom Hazzard as...
If you want to be seen as an authority, your podcast topic needs to be timely, on-point and relevant. So how do you choose the right topic? In this episode, Tom Hazzard and Tracy Hazzard get into podcasting 101 as...
Podcasts were always mean to have ads, not only because it is one way to fund the show, but the influence of the host has tremendous power. Now that the podcasting community is growing, advertisers see the opportunity that lies...
Podcast hosts as influencers have a strong responsibility to provide valuable and proven expert guests. Guests become immediately (and permanently) associated with your brand and with you so care needs to be taken with who you invite and you research...
Podcasts are just one of the handful of ways to consume information in this digital age. And just like news, the title needs to tell the story of the episode at one go. Based on proven journalistic, the best podcast...
To promote and sell your book, you need to have clear messages that work to make people interested and answer the question: why they should invest their time and money? Creating content with global digital impact and appeal is a...
Podcast binge listeners are the hyper consumers you want to attract for massive and fast growth in your downloads and listener base. They make up around 20% of the podcast listener base. There are two special classes of hyper-consumer binge...
Instead of getting all the affiliates and sponsors, Jules Schroeder decided to pave a path of her own while enjoying life, love and career by putting herself in the shoes of her listeners and having a podcast content value first...
Figuring out the answer to “Should I do it now or later” means start podcasting now or miss the opportunity for people to listen to you as soon as possible. Doing the right things in the right order isn’t always...