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All posts by: Tracy & Tom Hazzard

Naming your podcast is one of the most important things to think about when you’re starting your own show. You want your podcast name to pique curiosity and get attention as well as resonate with the audience. On today’s show,...
  Some businesses venture into podcasting to further reach their goals, while some go the other way around and build their businesses from their podcasts. Pat Flynn is a great example of that and someone who has succeeded in this aspect. He...
  Whether you’re just thinking about starting a podcast or already have one and are looking for ways to increase your show’s earnings, one thing to keep in mind is it boils down to the binge factor. Today’s podcast is...
  For many reasons, podcasters are uniquely suited to publish books and audiobooks about topics that are of interest to their existing audiences. Not the least among these is that they already have an audience in place; it’s just a...
  Client referrals are the lifeblood of most businesses and brands. If you play your cards right, up to 89% of your new customers could come from referrals. This is why you need to invest in providing the most value...
  Inviting listeners to engage in your show can be tricky business. Many podcasters struggle to get listener feedback and for some who do succeed, all they get is a bunch of comments that they have no idea what to...
  A weak internet connection is enough to ruin a great recording. Imagine yourself getting into the moment of sending out the message that you want your listeners to hear, and having it all go to nothing because your internet...
  Having people listen to your podcast is one thing; getting them to take action is another. When you successfully get people to do the latter, you can be sure that they will be with you through it all. So...
  Choosing podcast guests is a delicate art form – one that requires a lot of crucial decision-making and a dash of hand-wringing on the side for good measure. This anxiety manifests doubly so when you’re dealing with celebrity guests....
  Marketing new products is an absolutely daunting task, so you’ve got to know how to take baby steps before going big. Otherwise, you risk jeopardizing not only your new product, but even your company and your own personal reputation...